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GFRAS_NELK_Module 4 Professional Ethics.pptx

  1. Professional Ethics Global Forum for Rural Advisory Services (GFRAS) Part of the New Extensionist Learning Kit
  2. Professionalism in extension  Agricultural extension and advisory services are dynamic professions  Extensionists are encouraged to become professionals  Professional extensionists require a variety of technical and soft skills
  3. Ethics Study Unit 1
  4. Overview  Study unit 1 is about: • The basics of ethics • Ethical behaviour in the workplace • Importance of ethics • Codes of ethics • Codes of conduct
  5. What is ethics?  Ethics are the moral codes or principles that guide behaviour  The study of ethics is subdivided into several branches ranging from highly theoretical branches to less abstract branches such as applied ethics
  6. What is ethics?  Applied ethics • The application of ethical theories to help choose the most appropriate action given a specific ethical problem in a specific field • E.g. environmental ethics, clinical ethics, business ethics, professional ethics
  7. What is professional ethics?  The ethical values and principles used to make decisions within a professional organisation  Governs relationships with and responsibilities to colleagues and anyone who uses one's professional services or who these services might affect
  8. Ethics in the workplace  Ethical behaviour in the workplace will mean: • Acting in a way that shows your belief in the basic values of ethical behaviour • Conducting your daily activities objectively, uninfluenced by your emotions or personal prejudices
  9. Ethics in the workplace  Ethical behaviour in the workplace will mean: • Providing objective and constructive help or information to all people, regardless of your personal feelings • Helping the public understand how they can help achieving objective and ethical behaviour in the workplace
  10. Why is ethics important? Importance of ethics Increases credibility of organisation Improves decision making throughout organisation Improves financial performance Creates mutual trust throughout organisation
  11. Code of ethics  Guidelines for behaviour during difficult situations  General and non-specific • Members make independent judgements about most appropriate behaviour in a given situation  Aspirational standards of behaviour • Not necessarily easily measured
  12. Code of ethics  Importance of a code of ethics: • Promotes reputation and enhances trust • Encourages and provides guidance for ethical decision-making • Makes social integration easier • Legitimises ethics
  13. Code of conduct  Can be used as a legal agreement  Outlines specific behaviours required or prohibited by the organisation  Clearly defined and specific • No independent judgement of members  Mandatory set of standards • Failure to comply can result in disciplinary action
  14. Code of conduct  Importance of a code of conduct: • Ensures that all the stakeholders are aware of exactly what is expected of them • Protects all the stakeholders involved in the organisation and enhances trust • Ensures standard behaviour throughout the organisation
  15. Professions and professionals Study Unit 2
  16. Overview  Study unit 2 is about: • The definition of profession and professional • The characteristics of a profession • The qualities of a professional
  17. What is a profession?  A profession performs an essential service to the public, requires extensive knowledge, is governed by a code of ethics and emphasises close relationships amongst colleagues
  18. Characteristics of a profession Specialised knowledge and skills gained through extensive education and training Regulatory bodies that oversee entry and compliance Governed by a code of ethics or code of conduct Some form of examination, certification or licensing requirements High degree of work autonomy
  19. What is a professional?  A professional has to meet extensive educational, ethical and regulatory requirements set by their profession before they can provide their service to the public  A professional is a person who is qualified to pursue a certain profession
  20. Qualities of a professional A professional will: Pay attention to detail and take pride in doing a job well Be dissatisfied with substandard results, and will try to put things right as soon as possible Always try to be polite and remain calm when interacting with customers, superiors or co-workers
  21. Qualities of a professional Always be prepared to acknowledge mistakes and learn from them Show respect to those who consult them in a professional capacity Always uphold the reputation of the profession Respect authority and the rules of law when managing or employing others Develop and improve their skills and remain up to date with the latest developments in their field
  22. Professionalism in the workplace Study Unit 3
  23. Overview  Study unit 3 is about: • Features of professionalism • How professionalism is judged • Importance of professionalism • Basics of personal development • Benefits of personal development
  24. What is professionalism?  Professionalism is a specific style of behaviour and combination of qualities
  25. Features of professionalism Specialised knowledge and competency Honesty and integrity Respect and courtesy Accountability Communication Continuing education and lifelong learning
  26. How is professionalism judged? Attitude and Behaviour Communication Competence Image and Appearance
  27. Why is professionalism important? Maintains accountability • Ensures that organisations take responsibility for their actions no matter what the outcome Promotes respect • Ensures that all members are treated with respect, regardless of their background or position Minimises conflict • Minimises conflict between members with diverse backgrounds Establishes boundaries • Ensures clear boundaries between what is appropriate behaviour and what is not
  28. What is professional development?  The process of improving and increasing the knowledge and capabilities of already qualified professionals through access to continuous education and training in the workplace
  29. Personal benefits of PD  Helps to uncover and highlight gaps in your knowledge and skills  Creates awareness of trends in your profession  Helps with career development  Helps you improve your CV, interview skills and future employability  Improves your professional standing with clients and employers
  30. Competencies required by professional extensionist Study Unit 4
  31. Overview  Study unit 4 is about: • The definition of competency • Core competencies needed by extensionists • Continuous professional development
  32. Competency  The ability to integrate and apply your knowledge, skills and values to perform the activities required by an occupation to a defined standard  Core competency • Fundamental competencies essential for the success of extension services
  33. Core competencies Programme planning and implementation Communication skills Leadership skills Organisational management skills Knowledge about education and informational technology Sensitivity to diversity and multiculturalism Programme monitoring and evaluation
  34. Guiding documents  A constitution • Outlines fundamental rules governing the conduct of organisation  Operating procedures • Operational guidelines for the management of the board of directors and various committees within organisation  Bylaws • Regulations that provide a framework for the operation and management of organisation
  35. Bylaws  Common bylaws of agricultural extension • Membership, codes of ethics and conduct, field of practice, discipline  Some bylaws are in place to help improve the professionalism of their members • Continuous Professional Development
  36. What is CPD?  Continuous Professional Development • Internationally recognised method professionals use to maintain and enhance their knowledge and skills  Different categories of learning activities  Many CPD activities carry CPD credits
  37. What is CPD?  Active learning activities involve structured, participation-based study • Attending a training course, conference, workshop, seminar, lecture, e-learning course, etc.  Passive learning activities are less structured • Reading relevant news articles, case studies and industry updates and listening to podcasts 
  38. Importance of CPD  Allows you to stay relevant and up to date with new agricultural technologies and innovations  Allows you to develop your technical skills  Allows you to develop important non- technical soft skills you need for agricultural extension • E.g. project management, conflict resolution, professional ethics, technical writing
  39. Acknowledgements This module was made possible through the support of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). The contents of this module are the responsibility of the authors and do not necessarily reflect the views of GIZ or their government. All work by Global Forum for Rural Advisory Services is licensed under a CC BY-NC 3.0 Unported License.

Notas del editor

  1. Technical skills: Subject matter specific skills (i.e. irrigation, crop management, integrated pest management). Soft skills or Process skills: Interpersonal and communication skills that enable someone to interact effectively and harmoniously with other people.
  2. It is important to remember that being ethical is not the same as being religious, doing what society feels is acceptable or following the law.
  3. It is important to remember that being ethical is not the same as being religious, doing what society feels is acceptable or following the law.
  4. Main benefits for organisations that have a strong commitment to ethics: Increases credibility: Organisations with a strong commitment to ethics is more respected by the society and a good reputation can be a powerful advertisement for an organisation. Creates mutual trust between leaders and members or employees of an organisation ensuring that all members in an organisation will work together to achieve a common goal. Improves decision making: An organisation that is driven by strong ethical values will ensure that all the members’ decisions are driven by the same ethical standards. Improves financial performance: Organisations with clearly stated commitments to ethics are more profitable in the long run than those that do not.
  5. Codes of ethics and conduct allow organisations to manage organisation-wide behaviour and a positive public image. Both a code of conduct and a code of ethics is a document issued by the board of directors that encourages specific behaviour.
  6. There are many different views about what makes an occupation a profession. However most people agree that a profession performs an essential service to the public, requires extensive knowledge, is governed by a code of ethics and emphasises close relationships amongst colleagues.
  7. No matter what service they provide, all professions have the following traits in common.
  8. All professionals have to meet certain requirements set by their governing bodies or by the laws governing their profession. However, there are unregulated, ‘unofficial’ requirements that mark a true professional. These are qualities that successful professionals have in common regardless of their profession.
  9. Professionalism does not have one simple, all-inclusive definition. Professionalism is not necessarily one thing, but rather a combination of qualities such as, exceptional competence in a field of expertise, good work ethic, good communication and interpersonal skills.
  10. There are certain traits and qualities that identify professionalism in individuals across all professions. Specialised knowledge and competency: Professionals have expert knowledge and skills and professionalism means using these skills to perform services with confidence and competence. Honesty and integrity: Professionals always try to stay truthful and keep their word. Respect and courtesy: Professionals are considerate and treat all people with respect. Accountability: Professionals take responsibility for their actions, even if they have made a mistake. Communication: Professionals are able to communicate effectively. Continuing education and lifelong learning: Professionals will continuously identify opportunities for professional development.
  11. The following are the most common criteria used to judge professionalism: Attitude and Behaviour: Your professionalism is firstly judged on how you behave when interacting with others. Communication: Professionalism can be measured by how well you communicate with others. Image and Appearance: It may seem superficial, but many times professionalism is judged on initial appearances. Competence: Most of all, professionalism is judged on whether you can competently deliver the services or skills that you claim you can.
  12. Advantages of professionalism in the workplace.
  13. Apart from the diverse technical subject matter skills that allow extensionists to meet their clients’ needs, there are certain soft skills that are considered vital for effective extension.
  14. Professional organisations, including professional extension advisory services, usually have several guiding documents.
  15. Many professional organisations require that members complete a certain number of accredited CPD activities within a certain timeframe as a condition for membership.