ONLINE MARKETING
PROPOSAL

ABOUT US
• Wilkat Ltd is a top-notch marketing firm that
provides dynamic, affordable marketing services to
clients.
• We pride ourselves in being one of the best online
marketers in the country.
• Wilkat practices a customer centric digital
marketing program.

INTRODUCTION
Digital marketing is all about increasing
your online presence in order to:
• Build trust & credibility with potential
customers.
• Enable people to contact you online.
• Generate awareness for your products
and services
Remember “You are there only if they can
find you”.

ONLINE MARKETING INVOLVES
Developing
Targeted
communities
• Build communities on Facebook, twitter and other platforms
Optimization
• Reach out to people through search engine optimization and
Social media optimization
• Spreading content where it reaches the target audience.
Promotion in
blogs/forums and
paid ads
• This is where you sell the product by interacting with the
audience in relevant forums and communities.
• Accomplish short-term lead generation objectives via paid ads

Wilkat intends to increase SEO through the
following ways:
Website
• Creating or Updating an existing website.
Relevant traffic.
• Driving relevant traffic to the website. Its not about rankings, its
about relevant traffic and conversion of this traffic to sales.
Understanding market
• Wilkat will conduct “Marketing driven”SEO promotions rather
than optimization driven SEO promotions which will create a
positive response from the market.
Measurability
• Build end to end measurability for successful implementation
and ROI based decision making.
SEARCH ENGINE OPTIMIZATION(SEO)

Wilkat Ltd will provide
strategy, development,
consulting and execution
to bring all aspects of
social media and
traditional marketing
efforts into alignment with
unified goals and purpose.
SOCIAL MEDIA MARKETING

HOW DOES IT WORK?
• Before we start to work on a social media
campaign for your company, we will meet with you
to fully understand what your company does, the
services you offer and your expectations etc.
• We will also find out and understand your overall
marketing campaigns to ensure that you get the
most from your social media campaign.

SOCIAL MEDIA MANAGEMENT
WHY SOCIAL MEDIA?
• Social media provides the opportunity to build brand awareness
online and transmit important messages to key audiences.
• There are significant opportunities for companies to engage
clients, prospects and fans.
• Furthermore, there are significant opportunities to optimize
existing marketing and branding efforts to leverage on the
social components to attract additional prospects
customers and revenues.

Bad customer
Experience
Bad
Reputation
Lost
Revenue
Unresolved
issues
ONLINE REPUTATION
It is very important to have a good online reputation.
Wilkat will provide you with the Do’s and Don'ts of online marketing to ensure
that you have a positive online presence.

WHAT CAN BE EXPECTED
Visibility
across
channels
Customer
Acquisition
Up selling
new services
Direct
feedback from
customers
Competitive
research
Ultimately,
more revenue
Wilkat through the use of online marketing will
help your company achieve:

CLIENT
• Business knowledge transfer.
• Content creation.
• Support conceptualization for new
campaigns.
• Define product/service positioning.
• Promotion (leveraging other channels)
• Feedback and reviews.
WILKAT
• Overall online marketing roadmap.
• Support conceptualization of new
campaigns.
• Social media marketing execution.
• Online reputation management.
• Search Engine optimization.
• Paid Ads.
• Online PR & social book marking.
• Measurability, analysis &
recommendations.
RESPONSIBILITIES
For an online marketing campaign to succeed, both the client and
Wilkat have responsibilities.

RESPONSIBILITIES
For an online marketing campaign to succeed, both the
client and Wilkat have responsibilities.
“The key is not just to reach out to people, but to keep them
engaged”