With the rise of entrepreneurship, intellectual property is booming. This creates a wealth of opportunities for attorneys to start or grow their IP practice. But, like with any area of law, IP requires specialized knowledge to succeed and comply with best practices. Technology is an essential element to minimizing risk in any practice, but particularly, in the deadline-driven world of IP.

1. How to Start and Grow an IP Practice
#IPLaw

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5. About our presenter
Nehal Madhani
‣ Founder & CEO of Alt Legal
‣ Former Kirkland & Ellis Attorney
‣ Python/Django Programmer
‣ CodeX Fellow, Stanford Law School
‣ JD, University of Pennsylvania
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6. Intro to IP
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7. Demand for IP Legal Services is Growing
• IP is a critical business asset that every business should protect.
• Companies are being bought and sold just for their IP portfolios.
• Nearly $2.7 billion is spent on IP litigation legal fees every year.
• Surge in the number of small businesses and startups is driving an increase in
the number of IP filings.
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Trademark applications filed with the USPTO rose
nearly 10% in 2015. In 2016, the USPTO has
already received 13% more applications than last
year.
This is in part driven by the jump in the national
rate of new entrepreneurs.

9. Trademarks Overview
• Scope: Protects word, phrase, symbol and/or design that identifies and
distinguishes the source of the goods or services or one party from those of
others.
• Expiration: None as long as use and filing requirements are satisfied.
• USPTO attorney requirements: Must be an attorney in good standing in at
least one US jurisdiction to prosecute trademark filings.
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10. Patents Overview
• Scope: Protects machines, manufactured articles, industrial processes, and
chemical compositions.
• Expiration: 14 years for design patents; 20 years for utility and plant patents.
• USPTO attorney requirements: Must be admitted to patent bar to prosecute
patents. A scientific or technical training is a prerequisite for the patent bar.
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11. Copyright Overview
• Scope: Protects works of authorship that have been tangibly expressed in a
physical form (e.g. songs, books, movies, and works of art).
• Expiration: Varies depending on the type of work and authorship (e.g. life of
the author + 70 years or if it’s work for hire or anonymous, it’s shorter of 95
years from publication or 120 years from creation).
• Attorney requirements: Must be an attorney in good standing in at least one
US jurisdiction to prosecute copyright filings.
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12. Poll Slide #1
Q: Do you currently practice IP, and if so, in what areas?
A1: I do not currently practice IP.
A2: I currently practice trademark law.
A3: I currently practice patent law.
A4: I currently practice some combination of trademark and patent law.
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13. USPTO Introduces Regional Offices
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14. Setting Up and Growing an IP Practice
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15. Identifying the Scope of Your Practice
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Prosecution
Filings
Trademarks Copyrights Patents
License
Agreements
Litigation
Administrative
Proceedings
Trademark
Trial and
Appeal
Board
Patent
Trial and
Appeal
Board
Federal
Court

16. Steps in Prosecuting IP Filings
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Protecting: Maintain IP rights through renewals and active monitoring
Prosecuting: Monitor and update IP filing and deadlines
Filing: File documents and forms with government IP office
Assembly: Assess filing and prepare documents and government forms
Intake: Gather client information and documents re IP rights

17. Find Your Niche
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• Like any practice, you should identify your niche within IP after determining
the scope of your work in this field.
• You can more effectively focus your limited resources.
• You can quickly build expertise.
• You can rapidly develop a client base and network.

18. How to Find a Niche
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• Consider your interests and passions
• Identify trends in your current client base and/or network
• Assess your professional and personal strengths and weaknesses
• Explore the competitive landscape

19. A Strong IP Network is Critical
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• IP law is a complex, global practice.
• The right network allows you to serve clients as a “full-service IP firm.”
• You can grow your practice through referrals

20. Building Your IP Network
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• Social media (check out our list of Twitter influencers here)
• Read blogs and write your own. Popular ones include Likelihood of
Confusion, TTABlog, Everything Trademarks, and IP Watchdog
• Become a member of the over 50 state and local IP bar associations
• Join trade organizations like International Trademark Association (INTA),
American Intellectual Property Law Association (AIPLA), American Bar
Association - Intellectual Property Law (ABA-IPL), Copyright Society of the
USA (CSUSA)

21. Poll Slide #2
Q: What networking tool do you find to be the most effective?
A1: Social Media
A2: In-person Events and Conferences
A3: Blogging
A4: Other
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22. Case Studies of Successful IP Practices
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• Background: Meet Rina. Rina is a former Big Law corporate attorney who set
up her own legal practice a few years ago. She focuses largely on emerging
companies and securities law.
• IP work: Over the last couple years, her emerging companies clients have
become mature companies and have sought trademark protection.
• Results: Rina has prosecuted over 60 trademarks for her clients and netted
nearly $50,000 in legal fees ($800/trademark).
• Advice: Attend CLEs and IP conferences to learn the fundamentals and
leverage close relationships with experienced IP lawyers to help you avoid
mistakes.

23. Other Ways to Grow Your IP Practice
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• Common strategies: Client networking, referrals from attorneys and clients,
online content, and social media.
• Unique strategies for IP law:
(1) Filing IP isn’t once and done. This gives rise to new engagement
opportunities with clients and prospective clients.
(2) Use docketing software to alert you of new engagement points with clients
and to maintain continuous contact.
(3) Engage pro se applicants in accordance with applicable rules. Nearly 1/3 of
filings are filed by pro se applicants, and many become subject to an
oppositional proceeding or office action.

24. Ethical Obligations and Pitfalls
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25. Key Rules
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• Competence: “Competent representation requires the legal, scientific, and
technical knowledge, skill, thoroughness and preparation reasonably
necessary for the representation.” 37 C.F.R. § 11.101.
• Unauthorized practice of law: “A practitioner shall not practice law in a
jurisdiction in violation of the regulation of the legal profession in that
jurisdiction, or assist another in doing so.” 37 CFR § 11.505.
• Candor towards tribunal: (a) Prohibitions against false statements/evidence;
(b) disclosure of criminal behavior…and (d) disclosure of material facts to
tribunal in ex parte proceedings. 37 CFR § 11.303.

26. Technological Competence
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• Comment 8 on Rule 1.1 of the ABA’s Model Rules of Professional Conduct
• “To maintain the requisite knowledge and skill, a lawyer should keep abreast
of changes in the law and its practice, including the benefits and risks
associated with relevant technology, engage in continuing study and
education and comply with all continuing legal education requirements to
which the lawyer is subject”
• Adopted by 23 states

27. Administrative Error:
Making Factual Assertions
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• US trademark applications must be signed by a person that can legally bind
the applicant or has first hand knowledge of the facts asserted in the
application and authority to act on behalf of the applicant, or a US attorney
authorized to practice before the USPTO.
• Attorneys who execute trademark applications on behalf of clients may
become a fact witness and disqualified from representing the applicant if the
application or registration is disputed.
• You should email the application to your client to execute (despite the
inconvenience) through TEAS.

28. Administrative Error:
Making Excessively Broad Assertions
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• Medinol Ltd. v. Neuro Vasx Inc. (TTAB 2003). The mark "NeuroVasx" was granted for use in
connection with "medical devices, namely, neurological stents and catheters."
• A petitioner wanted the mark cancelled because it was not being used in connections with stents.
Neuro Vasx attempted to amend their application to remove stents, which were included because
of an oversight.
• The court found fraud because Neuro Vasx knowingly made a false statement to the USPTO to
obtain registration, which would not have been issued if the USPTO knew it was not being used
for stents.
• Fraud cannot be cured by the deletion of goods from the registrations.

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30. Missing Deadlines: In Re Tachner
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• In re Tachner (USPTO D2012-30): The Office of Enrollment and Discipline brought an action
against a solo patent attorney after he missed several filing deadlines for clients’ filings.
• The attorney relied on an office manager and a manual docketing system. Through 2005, he
docketed matters by recording dates in a notebook. After 2005, his office relied solely on a Word
document that listed actions as single-line entries (no table and no calendar).
• The attorney admitted to a pattern of neglect of management of his law firm, including reliance
on an “unsound calendaring system for tracking deadlines.”
• The attorney was suspended for five years for violating several provisions the USPTO Code of
Professional Responsibility.

31. Missing Deadlines:
The Medicines Co. V. Fish & Neave
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• In The Medicines Co. v. Fish & Neave, Medicines Co. sued Fish & Neave for missing a
patent term extension (“PTE”) application deadline that jeopardized about 4.5 years of
market exclusivity ($2 billion in sales).
• PTE applications allow applicants to extend the life of a patent for certain delays beyond the
applicant’s control. Here, it was the time MDCO spent seeking FDA approval of their drug.
Fish & Neave was to submit a PTE application within 60 days of the FDA approving the
drug.
• Ultimately, after a protracted, decade-long legal and legislative battle and nearly $20 million
lobbying Congress, MDCO was able to reverse the docketing and patent filing errors and
restore the exclusivity period.

32. Poll Slide #3
Q: What tool do you depend on most for tracking deadlines?
A1: Calendar or Excel
A2: Docketing software
A3: Practice management software
A4: I don’t have any deadlines to track.
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33. Tools for IP Lawyers
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34. Tools for IP Lawyers
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• Malpractice Insurance
• Docketing System
• Practice Management
• Client Intake

35. Malpractice Insurance
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• IP malpractice insurance is a must if you are going to do any kind of IP filing
(even trademarks).
• Typically, it’s more expensive than other practice areas given the high stakes
of IP and the liabilities associated with missed deadlines.
• Explore discounts that may be available through trade organizations (e.g.,
National Association of Patent Practitioners).
• Consider policy limits, scope of coverage, retroactive dates, and expiration
dates in selecting a provider.

36. Docketing Software
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• Timely filings for office actions, renewals, revivals, and objections are
essential to protect your clients’ IP rights.
• Complexity increases exponentially as you grow your IP practice.
• Key factors in selecting an IP docketing system include: Scope of your
practice (e.g., trademarks or patents, domestic or international, litigation or
prosecution), security, ease of use, automation, calendaring support

37. Collecting IP Information
Can be a Time-Consuming Process
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Initial inquiry Assess IP needs
Collect specific
information
Review client
intake
Follow-ups with
client

38. Best Practices for IP Intake
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• Present your client with questions that are easy to understand or not overly
technical to solicit accurate and complete answers.
• Leverage electronic forms to collect client information in the first instance to
speed up the process for both you and your client.
• Keep records of the information that your client provided to you.

39. Changes Proposed by the USPTO
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• USPTO has proposed changes to the declaration of use portion of trademark
application forms
• By breaking apart the sections and requiring applicants and attorneys to agree
to each section individually, there is increased accountability
• Also means that attorneys must have actual knowledge of the statements they
are consenting to.
• The easiest way to ensure that they are accurately certifying these statements
is by having a comprehensive intake process

40. Practice Management
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• IP practice (like other practices involving government filings and processes)
can be administrative at times.
• Practice management software will help you manage your contacts, organize
your matters and documents, and get paid faster.
• Reflect on your workflow to identify any administrative bottlenecks by
considering which elements are repetitive and don’t require any subjective
assessments.

41. Evaluating Tech Vendors
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• Identify the exact needs of your practice
• Consider technologies that easily integrate with the platforms you use
regularly
• Ease of use – For technologies you will be using daily, this is a critical factor
• Price point that works for your practice
• Customer support and training

42. 10% off for attendees!
Sign up at https://www.altlegal.com/mycase-web
Then email info@altlegal.com
And we’ll apply a 10% discount to your first three months
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43. Nehal Madhani
www.altlegal.com
nehal@altlegal.com
646-665-7975
MyCase
www.MyCase.com
support@mycase.com
800-571-8062
Contact Us
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44. Thank you
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