These are the introduction slides for the past MyCharityConnects On The Road presented by Direct Energy that happened in Calgary and Edmonton in November 2009.

1. MYCHARITYCONNECTS ON THE ROAD
Brought to you by
1

2. Today’s Presenters
Zenia Wadhwani
Director, Program Development
Owen Charters
Executive Director, CanadaHelps

4. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and affordable online
technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.

10. DID YOU KNOW? 4.0
http://www.youtube.com/watch?v=6ILQrUrEWe8

11. Growth in median U.S. online giving,
over prior year:
45% in 2006
42% in 2007
28% in 2008

12. Daily giving through
Causes on Facebook:
$3,000 in 2008
$30,000 in 2009

13. Of all giving online:
15% From the ‘Greatest Generation’
Born 1901-1945
52% From Baby Boomers
Born 1946-1962
30% From Generation X
Born 1962-1980
The most significant characteristic
associated with online giving is higher
education.

14. A visitor who is
satisfied with their
experience with a
nonprofit website is
49%
more likely to give
than one who was
dissatisfied with the
overall experience

15. Average online one-
time gift in 2008:
$151
Average online one-time gift
in the month of December:
$248
Average online gifts are higher than the
average offline gift.

16. Percentage of all
annual online giving
that happens in the
month of December:
48%

17. 4%
Proportion of all new donors
to charities in 2004 who
were acquired online
9% Proportion of all new donors
to charities in 2008 who
were acquired online

18. 1 in 5
visitors to a nonprofit
website go specifically
to make a donation

19. 26%
of offline donors who
describe themselves as ‘loyal’
to the causes they support
41%
of online donors who
describe themselves as ‘loyal’
to the causes they support

20. 41%
of U.S. charities blogging, using text
messages, and playing with new
technologies in 2009, as compared
to 7% in 2006.

21. 34%
Percentage of offline donors
who would urge others to
support the same cause:
59%
Percentage of online donors
who would urge others to
support the same cause:

22. Total giving through CanadaHelps,
to date:
$100,000,000 and counting
60%
average annual growth of
online giving in $ through
CanadaHelps since 2004

23. Credits & Sources
• CanadaHelps
• Network for Good, October 2009
• Blackbaud Index of National Fundraising Performance, April 2009
• ForeSee Results - Nonprofit Website Survey, Spring 2009
• Chronicle of Philanthropy, May 2009
• DonorTrends, 2005
• "The State of Online Fundraising", Blackbaud, September 2009

24. MyCharityConnects.org
What is MyCharityConnects?
CanadaHelps' online resource centre for charities – a website dedicated to
connecting charities and nonprofits to the technologies they need to succeed.
What can I find on MyCharityConnects?
• Free online resources for charities
• Information about technology , Web 1.0, Web 2.0 & social media
• Video demonstrations
• Webinars (online seminars)
• 2009 Conference materials

25. UPCOMING WEBINARS
“What Would Harvey Milk Do? An Introduction to Social Media
Using the (hypothetical)Case Study of Harvey Milk.”
with guest MARK FARMER of webness.biz
November 18
2PM – 3PM EST
“Top Ten Social Media Mistakes to Avoid”
December 2
2PM – 3PM EST

26. “A nonprofit can become a highly visible source of vision,
information, and shaping for donor generosity.
Donors are great people. But most of them are not experts in
the causes they support. They're looking to you to be expert,
to apply their generosity for maximum impact. Or even to
invent some new better way to change the world that they'd
never dreamed of.
The best nonprofits bring vision and expertise to the table,
then set donors free to help them make good things
happen.”
Donor Power Blog – September 4, 2008

27. Welcome to Giving Made Simple.