Businesses recognize customer insights are valuable but also know that gathering feedback is a challenge. Avoid these common mistakes to survey completion. If you want to know how Top Fortune 500 Companies increased their performance using Customer Feedback, download our free ebook: http://hubs.ly/H02-FST0

1. 3 Ways Your
Feedback Surveys
Are Frustrating
Customers

2. Feedback surveys are the most effective
way to obtain information about your
customers, identify opportunities, and
improve your overall relationships!

3. With a survey-equipped CRM initiative in
place, you will have all the information and
tools you need to keep your customers
happy and your business on the right track.

4. Surveys are a crucial part of the
customer experience!

5. They let your customers know that
their opinions matter, that – in fact –
their opinions are at the heart of your
business’s success.

6. Carefully designing and administering your
feedback questionnaire is necessary to
ensuring high response rates, providing you
with enough feedback that you can make
sound customer service improvements.

7. And while there is no specific magic
formula that will work for every
business, the following are 3 practical,
general approaches which will work
for anyone.

8. 1/ Define your goal

9. Your first step must be to determine
what you need to know and make
this goal clear to your customers.

10. Feedback survey goals typically include:
• Gathering feedback on new product and service
ideas.
• Measuring customer satisfaction and finding
areas that need improvement.
• Identifying key traits of your most profitable
customers and what influences them during the
sales cycle.

11. To yield better responses, only ask
your customers about what is
really important.

12. 2/ Ask the right
questions

13. Your survey needs to be designed so
that it encourages maximum
response rates.

14. Therefore, consider what you see as
ideal feedback and draft questions
which invite the most responses.

15. You should know exactly what
information each question can
be expected to yield.
If you don’t, reconsider – or altogether
drop - the question.

16. Never ask a question just because
you think the information it yields
might come in handy one day.
You’re just wasting your
customers’ time.

17. Likewise, if you already have certain
customer data (name, age, or
gender), don’t ask for it again.
You’ll only end up frustrating your
customers and generating useless,
duplicate customer data.

18. 3/ Minimize friction to
maximize completion

19. You need to carefully consider what
might prevent your customers from
providing insights since higher rates
of survey abandonment equal less
useful, accurate feedback.

20. Some common points of frictions which
could minimize completion include:
• Customers find the survey confusing or time-
consuming.
• They don’t feel a strong enough connection with
the company so see no point in providing their
feedback.
• You are targeting the wrong customer
demographic.

21. With the right planning, you can
avoid mistakes which prevent survey
completion, providing you with the
insights you need to create an
experience that keeps them coming
back for more.

22. 22
MyFeelBack is a SaaS software for collecting customer feedback
via ultra-targeted smart surveys.
Thousands of companies already use MyFeelBack to collect high
value customer insights, enrich their customer databases in real-
time and trigger marketing actions to boost sales conversions.
Our mission:
Turn customer feedback into opportunities for your business!
We help companies:
Spot trends directly impacting revenue
Identify areas of improvement
Make decisions quickly based on real time data
About

23. HOW TOP FORTUNE 500
COMPANIES INCREASED
THEIR PERFORMANCE USING
CUSTOMER FEEDBACK
DOWNLOAD FOR FREE NOW