This webinar provided an overview of social media strategies and success stories for the automotive industry. It discussed key industry statistics showing growth in social media and provided examples of how automotive companies are using social platforms. The webinar outlined several success stories of automotive brands that saw increases in website traffic and sales by engaging customers on social media. It concluded with tips for automotive marketers, emphasizing the importance of listening to customers and committing ongoing resources to see results from social media strategies.

1. Social Media Tips, Success Stories &
Strategy for the Automotive Industry
Hosted by:
Korenne Richardson & Liz Presson

2. Overview
Wednesday, January 26, 2011
What
about me?!
This webinar only discusses social media,
not the GOSO platform.
Feel free to email liz@goso.com to schedule a live demo.
A platform tour is also available on www.goso.com

3. Overview
Wednesday, January 26, 2011
1. Introduction
2. Industry Stats
3. Industry News
4. Industry Events
5. Success Stories
6. Tips and Tricks

4. Industry Stats
Social will be like air Wednesday, January 26, 2011
When is the convo happening?
Source: http://socialfresh.com/how-to-use-the-data-behind-facebook-status-updates/

5. Industry Stats
Social will be like air Wednesday, January 26, 2011
Social networks capture more ad spending
Marketers will spend $3.08 billion to advertise on social networking sites
this year.
That’s a 55% increase over the $1.99 billion U.S. advertisers reportedly
spent on social networking sites in 2010.
Source: http://mashable.com/2011/01/18/emarketer-social-network-ad-spending/

6. Industry Stats
Social will be like air Wednesday, January 26, 2011
Foursquare grew 3400%
The infographic highlights, among other things:
381,576,30 checkins were made in 2010.
A checkin has been made in every single country in the
world, plus space.
Food venues were the most popular checkin category in
2010; campuses were the least.
MTV, Bravo, the History Channel, Zagat and VH1 were
the most popular brand pages.
Source: http://foursquare.com/2010infographic

7. Industry News
Social will be like air Wednesday, January 26, 2011
Polyvore’s social design community to
find next top stylist
To celebrate the launch of
Rebecca Minkoff's new 'Dee'
clutch in stores March 2011,
Polyvore users are invited to
style the clutch with Rebecca
Minkoff clothing. The winner
be flown to NYC to style
Minkoff’s runway show at
Fashion Week.
Source: http://www.polyvore.com/cgi/contest.show?id=239753&type=details

8. Industry News
Social will be like air Wednesday, January 26, 2011
Could you live in a Macy’s window?
Downy & Macy’s are teaming up for a stunt in which
comedian Mike Birbiglia will be living & sleeping in a
window display at Macy’s for a week and recording
his feelings on Facebook.
The program is promoting a “Clean Sheet Week”
challenge for Ultra Downy April Fresh & Macy’s
sheets, which are being marketed together.
Starting Monday, Birbiglia will be living in the window
at Macy’s flagship store on 34th Street in New York
City. Birbiglia will offer a “Daily Video Confessional”
on Facebook where he’ll share his feelings about
living in the Macy’s window & he’ll crowdsource
questions.
Source: http://mashable.com/2011/01/21/macys-birbiglia/

9. Industry News
Social will be like air Wednesday, January 26, 2011
Youtube streams the #SOTU
YouTube has just announced that they will not only be streaming the 2011 State of the Union Address
live but will also be interviewing President Obama a couple of days after his address on January 27.
They are turning to viewers to find out which question you want answers to. Viewers are invited to
submit questions on YouTube and Twitter and Obama will answer the most popular questions.
Source: http://www.youtube.com/worldview

10. Industry News
Social will be like air Wednesday, January 26, 2011
Experience Sundance from Youtube
You can check out a collection
of past and present Sundance
short films from home in the
Youtube Screening Room.
Films will be added to the
YouTube Screening room over
the next few weeks. The first
week’s installment includes a
number of new 2011
Sundance films from up-and-
coming directors.
Source: http://www.youtube.com/ytscreeningroom

11. Industry News
Social will be like air Wednesday, January 26, 2011
FEMA opening social media channel
FEMA will be creating a new position titled “Geospatial Information
Officer.” This new position will be in charge of organizing the efforts of
assistance through social media.
“One of our assumptions has been that when there’s a big disaster, we lose all communications, we lose all
wireless. Haiti was sort of a validation that that’s no longer the case. We can adjust much quicker if we can
figure out how to have this two-way conversation and if we can look at the public as a resource. The public
is putting out better situational awareness than many of our own agencies can.”
- Craig Fugate
Source: http://blog.fema.gov/2011/01/social-media-emergency-management.html

12. Industry News
Social will be like air Wednesday, January 26, 2011
Boston University amps up social emphasis
BUniverse, a Web video library of BU-related content,
was launched in April 2010. Anyone connected to the
university -- students, faculty, alumni and staff -- can
upload videos to the site, and can share those videos
elsewhere on the web.
What is the most important lesson you have
learned on Twitter?
“Listen, listen, listen. This goes hand-in-hand with
talking about yourself less and talking with your
followers more. Our followers don't necessarily
want to hear about how great BU is all the time --
they want to hear about what's going on both on
campus and in Boston, and they want to know
that we're listening as well.”
Source: http://voices.washingtonpost.com/campus-overload/2011/01/this_is_the_second_in.html

13. Industry News
Social will be like air Wednesday, January 26, 2011
JetBlue launches Go Places
JetBlue Airways is launching "Go Places" on
Facebook, an application that rewards
customers with TrueBlue points and
special discounts.
This is the first of many customer-driven
promotions that JetBlue has planned for
2011 on Facebook Places.
For each check-in at an official JetBlue
airport location via Facebook Places, 25
TrueBlue points will be awarded.
Customers who tag a friend they are
traveling with will also unlock a special
badge.
Source: http://www.facebook.com/JetBlue

14. Industry News
Social will be like air Wednesday, January 26, 2011
Meet Facebook’s “Sponsored Stories”
Facebook is rolling out Sponsored Stories, a new ad format that turns your
friends’ actions into promoted content.
Sponsored Stories is “a way for marketers to sponsor activities that happen
throughout the News Feed.”
- Facebook Product Marketing Lead Jim Squires
Companies can choose to take certain user actions — such as checkins or
actions within Facebook apps — and feature them in the column on the right
side of the News Feed.
Source: http://mashable.com/2011/01/25/facebook-sponsored-stories/

15. Industry News
Social will be like air Wednesday, January 26, 2011
Intel asks, How do you live your Visual Life?
Intel debuted its Visual Life campaign for the launch of
its Second Generation Intel Core Processor family at
this year’s CES. Visual Life encourages consumers to
share their experiences through film and photos,
while Intel also produced a series of short films
featuring inspirational social personalities.
Their Facebook page, 24/7
Creative is designed to be a
forum for artists, designers,
musicians and anyone who
supports a more creative world.
Source: http://www.youtube.com/user/channelintel

16. Industry News
Social will be like air Wednesday, January 26, 2011
Target’s social media slip-up
Target’s Twitter account
generally places a great
deal of emphasis on
interaction.
This frustrated customer wrote an open letter
on his blog to Target for failing to respond to
his Twitter question.
Source: http://www.joemanna.com/blog/open-letter-to-target/

17. Industry News
Social will be like air Wednesday, January 26, 2011
Twitter tests self-serve platform
Twitter has begun testing a self-serve ad platform with
advertisers and agencies it plans to roll out in the first
half of this year.
The self-serve platform lets advertisers create two
types of campaigns: Promoted Tweets, which
encourage users to engage with the tweet; and
Promoted Accounts, which aims to increase the
number of followers for an account.
Twitter's self-serve platform requires the advertiser to enter a name, and date and
time to run the campaign. It also asks for "interests" and "search keywords," as well as
a maximum bid and daily budget.
The self-serve platform also integrates analytics tools that allow advertisers to
determine return on investment (ROI).
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143626&nid=123028

18. Industry News
Social will be like air Wednesday, January 26, 2011
DonQ takes social to many levels
DonQ has teamed up with several
social websites to create unique
challenges in 9 different categories.
One selected Master of each
challenge will be rewarded with an
awesome party for 25 of their
closest friends to celebrate the
creation of each site's unique rum.
Master all 9, complete the the final
challenge, and you could become
the ultimate Master of All Skills with
the opportunity to witness how
DonQ is made by their master
distiller in Ponce, Puerto Rico.
Source: http://donq.com/masterofallskills/

19. Industry News
Social will be like air Wednesday, January 26, 2011
Starbucks makes gifting easy
Starbucks is rolling out Starbucks Card eGift, a new way to digitally purchase and send Starbucks Cards to
friends.
With eGifts, available today, anyone can send a customized digital Starbucks Gift Card via e-mail or Facebook.
Users can also pull in friends from Facebook, sort by birthday, make advance purchases for auto-delivery on
specified dates and send cards via e-mail or Facebook.
“The e-gifting experience is tailored to the brand’s enormous Facebook community, which has demanded additional
ways to send Starbucks gifts.”
- Ryan Records, director of Starbucks Card
Source: https://www.starbucks.com/card

20. Industry Events
Social will be like air Wednesday, January 26, 2011
Social media makes the #SOTU
We are a nation of Google &
Facebook.
In America, innovation doesn’t just
change our lives.
It’s how we make a living.
Source: http://mashable.com/2011/01/25/obama-facebook-google/

21. Industry Events
Wednesday, January 26, 2011
DLD Conference is on!
With 40 panels and keynotes, speakers will discuss the effects of digitization on society,
culture, the economy, and life. Invited are about 800 creatives and masterminds from
media, society, technology and art.
It is a melting pot of ideas, experiences and inspirations as well as an initial point for
new partnerships, investments and business development.
Source: http://www.dld-conference.com/

22. Industry Events
Wednesday, January 26, 2011
What’s Happening in the
Auto Industry?

23. Success Stories
Social will be like air Wednesday, January 26, 2011
Rackspace gets it right
Rackspace’s Twitter account places an
emphasis on customer service. Their
transparency increases customer confidence
and improves their brand reputation.
It’s not all
complaints.
There’s follow-up
tweets and
positive customer
testimonials.
Source: twitter.com/rackspace

24. Success Stories
Wednesday, January 26, 2011
Tasti D-Lite rocks geolocation
Tasti D-Lite reported a 36% bump in sales with help from its Foursquare
TastiRewards program. It also mixed things up by installing iPads, or Tastipads if you
like, to provide product information and allowing users to check-in for reward points
and sign up for “new flavor” promotional alerts to be sent to their smartphone.
From their company website:
“Register your Tasti TreatCard® online and opt-in to enable your account to update your Facebook and Twitter
status on your behalf or automatically check you in on Foursquare every time you make a qualifying purchase
at a participating Tasti D-Lite center.You’ll earn 1 point per purchase for each social network connection you
set up.The secure interfaces provided by Facebook, Twitter and Foursquare allow the myTasti.com application
to post messages on your behalf without storing your personal account information.”
Source: http://www.tastidlite.com/index.php/Home/Be-Social.html

25. Success Stories
Wednesday, January 26, 2011
Dior’s video saga increases site visits
Dior produced the Lady Dior Saga to publicize the
launch of its Lady Dior Bag. Dior used a series of 4
short, high quality movies, starring Marion Cotillard and
selected blogs and Twitter to spread the word, as well
as a contest, allowing people to discover clues on
partner sites.
The film was referenced on 1
million sites worldwide and
Dior sites saw as many visits in
a month as they usually see in
6 months.
Source: http://thenextweb.com/socialmedia/2011/01/13/the-next-generation-of-retail-is-here-and-brands-are-stepping-up-their-game-are-you/

26. Tips & Tricks
Wednesday, January 26, 2011
Listening never ceases.
Social media begins with listening to others.
Listening helps identify trends and keeps you strongly
connected to customers.
Being competitive in today's business environment requires
truly understanding the voice of your customers and then
acting upon what you've learned.

27. Tips & Tricks
Wednesday, January 26, 2011
Results take time.
Prepare to commit staff and financial resources to social
media if you want to see results - there are no shortcuts
to glory, Templeton says. "Success in social media takes
time to produce, but the results are even greater when
your customers are involved each step of the way."

28. Any Questions? Open Discussion
Wednesday, January 26, 2011