Media futurist
The WSJ calls Futurist, Author and CEO of The Futures Agency Gerd Leonhard "one of the leading media-futurists in the world". Gerd is considered a thought-leader and global influencer in the media / content, technology, marketing & communications, telecom, and cultural industries, with a client list that includes many leading global companies. He delivers provocative yet inspiring presentations with "great balance of content covering innovations that are already upon us versus those that are still hypothetical" [client quote]. Gerd is also an author, a strategic adviser, and a fellow of the Royal Society for the Arts (London). Since 2011, Gerd's area of expertise also includes important "green" topics. He lives in Basel, Switzerland, and on the airplane.
Talk:
“The future of business: the next 5 years in technology, commerce, media and humanity - disruptions and opportunities" addressing issues such as:
Marketing is going to be completely reset as advertising becomes at least 50% digital, and interruption becomes engagement. What will this mean for your business, and how will you reach more people in better ways at lower cost? What is the future role of social media in this context, and… video?
Europe, and Spain, is at an interesting position between the former US power-house and the exploding BRIC / EMEA / CIVET world - how can you take advantage of that? Where is this going?
Total digitisation everywhere (social-local-mobile default) will lead to increased efficiency everywhere which in turn leads to increased ‘digital darwinism’ i.e. the pressure to provide better services and products at ever-decreasing prices - incumbents must quickly create added values to prosper (some ideas)
Innovation is changing radically as much increased speed forces companies to allow more for internal invocation and the creation of foresights as well as open up to the outside world (crowdsourcing etc)
Technology will be advancing in radically exponential ways impacting every market sector in terms of big data, artificial intelligence, ultrasmart software agents, automation and the complete role change in job descriptions and what people do within an organisation
Sustainable will become the new profitable - and in every sector of society (discussion of the circular economy and what is called sustainable capitalism) - get ready now
It is very likely that any given business will derive up to 50% of their 2025 revenues from new revenue stream that don’t not even exist today -so what does that mean for transformation, and innovation, and leadership?
“Why Customer Experience fails in big organizations”, ponencia de Silvana Buljan en el International Customer Experience Summit 2014 en Barcelona
Silvana Buljan presentó en su ponencia las razones de la desconexión entre clientes y grandes empresas, matizando la necesidad de un acercamiento real de los empleados a los clientes y resumiendo los principales pasos y recomendaciones para lograrlo ¡No te pierdas la presentación!
By Marc Lammers
Marc believes in innovation, hard work and talent coaching. To succeed in this digital world, an open mind and innovative mind is a key asset. We want to kick off with this amazing story to help
open our minds. This session will set us up for the next three days. Marc’s presentations are innovative, visual, interactive, lively and emotional. Examples derived from practical experiences provide a perfect link to other branches of industry. Coaching has changed tremendously over the last years. Marc has his own clear vision on
the new developments. Topics: Sports Innovation, Coaching is Co-Operating, Team Building and Willing to Break New Grounds, Looking for Details, Communication,
Goals, Ambition, Leadership. Marc will open our minds.
Marc believes in innovation, hard work and talent coaching. To succeed in this digital world, an open mind and innovative mind is a key asset. We want to kick off with this amazing story to help open our minds. This session will set us up for the next three days.
Business model disruption and the next phase of the webMyGuest_CaryaGroup
Crowd Companies | Chief Catalyst
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing.
He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.
Talk:
From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the the sharing economy is on the rise. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.
Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.
In this presentation, you will find out how this movement enables the clean web:
What’s causing this sharing movement
Which verticals are being impacted the most
What are the driving forces --and opposing forces to sharing
What is the impact to corporations
What companies and marketers must do now to overcome this disruption.
„Customer Visit Management System®” is a revolutionary approach that focuses on all aspects of the customer visit and is tightly integrated with your processes and systems.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
¿Sabes qué es Digital Customer Experience?
Descúbrelo con el artículo que Silvana Buljan ha escrito para la revista de la Asociación Española para la Calidad.
New Approach to Customer Experience Management CX Pilots
There are ways to lower risk, cost and speed of effectiveness in raising the Customer Experience bar in your organization. This is a focus on developing quick wins to get better #custexp outcomes in shorter time frames.
“Why Customer Experience fails in big organizations”, ponencia de Silvana Buljan en el International Customer Experience Summit 2014 en Barcelona
Silvana Buljan presentó en su ponencia las razones de la desconexión entre clientes y grandes empresas, matizando la necesidad de un acercamiento real de los empleados a los clientes y resumiendo los principales pasos y recomendaciones para lograrlo ¡No te pierdas la presentación!
By Marc Lammers
Marc believes in innovation, hard work and talent coaching. To succeed in this digital world, an open mind and innovative mind is a key asset. We want to kick off with this amazing story to help
open our minds. This session will set us up for the next three days. Marc’s presentations are innovative, visual, interactive, lively and emotional. Examples derived from practical experiences provide a perfect link to other branches of industry. Coaching has changed tremendously over the last years. Marc has his own clear vision on
the new developments. Topics: Sports Innovation, Coaching is Co-Operating, Team Building and Willing to Break New Grounds, Looking for Details, Communication,
Goals, Ambition, Leadership. Marc will open our minds.
Marc believes in innovation, hard work and talent coaching. To succeed in this digital world, an open mind and innovative mind is a key asset. We want to kick off with this amazing story to help open our minds. This session will set us up for the next three days.
Business model disruption and the next phase of the webMyGuest_CaryaGroup
Crowd Companies | Chief Catalyst
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing.
He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.
Talk:
From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the the sharing economy is on the rise. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.
Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.
In this presentation, you will find out how this movement enables the clean web:
What’s causing this sharing movement
Which verticals are being impacted the most
What are the driving forces --and opposing forces to sharing
What is the impact to corporations
What companies and marketers must do now to overcome this disruption.
„Customer Visit Management System®” is a revolutionary approach that focuses on all aspects of the customer visit and is tightly integrated with your processes and systems.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
¿Sabes qué es Digital Customer Experience?
Descúbrelo con el artículo que Silvana Buljan ha escrito para la revista de la Asociación Española para la Calidad.
New Approach to Customer Experience Management CX Pilots
There are ways to lower risk, cost and speed of effectiveness in raising the Customer Experience bar in your organization. This is a focus on developing quick wins to get better #custexp outcomes in shorter time frames.
What's your story? Designing a holistic customer experienceJoyce Hostyn
An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers report their experience with a given company was superior.
How can we craft a cross-silo content strategy designed to deliver a superior, holistic, customer experience across all customer touchpoints and all stages of the customer lifecycle?
Customer Experience in digital identificationPieter Baert
Keynote at the SecurIT Innovation seminar. I focused on changing customer behaviour, user needs and how design thinking can help you create an optimal digital user experience.
50 Ways To Understand The Digital Customer ExperienceCognizant
Insights from the 2016 Cognizanti journal that focuses on the simplicity promised, but not guaranteed, by digital business. It illuminates the possibilities and pitfalls, while offering concrete ideas and inspiration to those seeking to jumpstart or accelerate the digital journey.
Read the current issue here: http://cogniz.at/cognizanti
Building the Workforce for the Future: 16 Smart Inside Sales Trends in 2016 [...OpenView
Sales expert, Josiane Feigon, presents her 2016 sales trend report. The theme for 2016 is all about building the Workforce for the Future. No, that doesn’t mean building your own AI Butlers or Pepper Robots. Nah, we sales humans are much more interesting than that. In fact, this is the first time in history when five generations are working together side by side. These multi-cultural, multi-generational, multi-sexual and multi-talented tribes all want to share the stage. Managing and growing this talent is central to the long-term success of business and the Internet of Things economy.
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesDrift
Google the phrase sales and marketing advice and you'll be met with more than 90 million results.
With so many different theories, opinions, and strategies on sales and marketing to sort through, it can be hard to separate the good advice from the bad. And when faced with contradictory ideas, who do you believe?
Do you side with the sales and marketing influencer from this company over here who's telling you to do x, or the consultant from that company over there who's telling you to do y?
We recently teamed up with Mattermark to take a different approach to understanding sales and marketing best practices. Instead of simply listening to what companies were saying about sales and marketing, we looked into what companies were actually doing.
And more specifically, we looked at the 50 fastest-growing B2B companies in the U.S. to see what we could learn.
What's a winning growth strategy? There's no specific answer to this. But knowing how to hire the best talent in the industry, reduce ramp time, and set up processes that improve sales productivity can take you a long way in achieving your revenue targets.
Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these inspirational customer experience quotes.
If you find this presentation interesting, subscribe to blog.neosperience.com to stay up to date.
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
Customer Retention is extremely important for any online business, though is often overlook. Learn how to increase your customer retention rate (and reduce churn) with these tips and tricks.
Is The Way We've Been Doing Marketing And Sales Broken?Drift
Here's how the traditional approach to marketing and sales works:
Step One. Get people to your website.
Step Two. Once people are on your website, get them to convert on a form.
Step Three. After they fill out a form, nurture them with emails and phone calls until they buy from you, unsubscribe, or even worse -- do absolutely nothing, forever.
Yes, I dramatically oversimplified the process, but stick with me for a minute.
Now that we laid out how traditional marketing and sales work, take a second and think about the way that you buy and behave as a consumer.
If you're anything like me, when you're thinking about buying something, I bet the last thing you want to do is fill out a form or talk to a sales rep.
You try to avoid those things at all costs. Because these days, we can find out just about everything we need to know before making a purchase, and many times, we can buy things or get the information we need without ever having to talk to sales at all.
But in our jobs in marketing and sales, we stick to those traditional methods. That's how we do marketing and sales every single day -- because that's how it's always been done. That's how everyone does it.
But there are already examples of companies that have broken the mold of traditional marketing and sales.
Companies like Slack, Buffer, Trello, MailChimp, Zapier, InVision, Shopify, Quip, and others. They let us buy things the way we want to buy them -- on our own time.
Want to try before you buy? Go for it.
Want to buy something without ever talking to sales? Great.
Have a question and need to talk to someone? Yep. You can do that, too.
As Shopify’s chief sales scientist Loren Padelford said about the future of sales: “Our job is to do what our customers want. Customers are in control of the sales process now. We need to customize to the customer process, not to the sales company process.”
Those modern businesses believe helping is the new selling. They believe that customer experience is the new marketing. And they've figured out how to have 1:1 conversations at scale.
We think that there are two paths forward for businesses from here:
1. They can stick to their guns, keep doing what everyone else has been doing, and wait for that threshold level to get higher.
2. They can follow the lead of those modern businesses and change the way they do marketing and sales to match the way that people actually want to interact with a business today.
And that's what we're talking about in this SlideShare -- the future of marketing and sales and why the current model is starting to break.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
What's your story? Designing a holistic customer experienceJoyce Hostyn
An experience always exists and always generates an impression, but seldom by design. Silo'd approaches result in fragmented experiences and dissatisfied customers. No wonder only 8% of customers report their experience with a given company was superior.
How can we craft a cross-silo content strategy designed to deliver a superior, holistic, customer experience across all customer touchpoints and all stages of the customer lifecycle?
Customer Experience in digital identificationPieter Baert
Keynote at the SecurIT Innovation seminar. I focused on changing customer behaviour, user needs and how design thinking can help you create an optimal digital user experience.
50 Ways To Understand The Digital Customer ExperienceCognizant
Insights from the 2016 Cognizanti journal that focuses on the simplicity promised, but not guaranteed, by digital business. It illuminates the possibilities and pitfalls, while offering concrete ideas and inspiration to those seeking to jumpstart or accelerate the digital journey.
Read the current issue here: http://cogniz.at/cognizanti
Building the Workforce for the Future: 16 Smart Inside Sales Trends in 2016 [...OpenView
Sales expert, Josiane Feigon, presents her 2016 sales trend report. The theme for 2016 is all about building the Workforce for the Future. No, that doesn’t mean building your own AI Butlers or Pepper Robots. Nah, we sales humans are much more interesting than that. In fact, this is the first time in history when five generations are working together side by side. These multi-cultural, multi-generational, multi-sexual and multi-talented tribes all want to share the stage. Managing and growing this talent is central to the long-term success of business and the Internet of Things economy.
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesDrift
Google the phrase sales and marketing advice and you'll be met with more than 90 million results.
With so many different theories, opinions, and strategies on sales and marketing to sort through, it can be hard to separate the good advice from the bad. And when faced with contradictory ideas, who do you believe?
Do you side with the sales and marketing influencer from this company over here who's telling you to do x, or the consultant from that company over there who's telling you to do y?
We recently teamed up with Mattermark to take a different approach to understanding sales and marketing best practices. Instead of simply listening to what companies were saying about sales and marketing, we looked into what companies were actually doing.
And more specifically, we looked at the 50 fastest-growing B2B companies in the U.S. to see what we could learn.
What's a winning growth strategy? There's no specific answer to this. But knowing how to hire the best talent in the industry, reduce ramp time, and set up processes that improve sales productivity can take you a long way in achieving your revenue targets.
Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these inspirational customer experience quotes.
If you find this presentation interesting, subscribe to blog.neosperience.com to stay up to date.
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
Customer Retention is extremely important for any online business, though is often overlook. Learn how to increase your customer retention rate (and reduce churn) with these tips and tricks.
Is The Way We've Been Doing Marketing And Sales Broken?Drift
Here's how the traditional approach to marketing and sales works:
Step One. Get people to your website.
Step Two. Once people are on your website, get them to convert on a form.
Step Three. After they fill out a form, nurture them with emails and phone calls until they buy from you, unsubscribe, or even worse -- do absolutely nothing, forever.
Yes, I dramatically oversimplified the process, but stick with me for a minute.
Now that we laid out how traditional marketing and sales work, take a second and think about the way that you buy and behave as a consumer.
If you're anything like me, when you're thinking about buying something, I bet the last thing you want to do is fill out a form or talk to a sales rep.
You try to avoid those things at all costs. Because these days, we can find out just about everything we need to know before making a purchase, and many times, we can buy things or get the information we need without ever having to talk to sales at all.
But in our jobs in marketing and sales, we stick to those traditional methods. That's how we do marketing and sales every single day -- because that's how it's always been done. That's how everyone does it.
But there are already examples of companies that have broken the mold of traditional marketing and sales.
Companies like Slack, Buffer, Trello, MailChimp, Zapier, InVision, Shopify, Quip, and others. They let us buy things the way we want to buy them -- on our own time.
Want to try before you buy? Go for it.
Want to buy something without ever talking to sales? Great.
Have a question and need to talk to someone? Yep. You can do that, too.
As Shopify’s chief sales scientist Loren Padelford said about the future of sales: “Our job is to do what our customers want. Customers are in control of the sales process now. We need to customize to the customer process, not to the sales company process.”
Those modern businesses believe helping is the new selling. They believe that customer experience is the new marketing. And they've figured out how to have 1:1 conversations at scale.
We think that there are two paths forward for businesses from here:
1. They can stick to their guns, keep doing what everyone else has been doing, and wait for that threshold level to get higher.
2. They can follow the lead of those modern businesses and change the way they do marketing and sales to match the way that people actually want to interact with a business today.
And that's what we're talking about in this SlideShare -- the future of marketing and sales and why the current model is starting to break.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
16. “It will become increasingly hard to define
whether a new technology is an overall good
thing or not; and the question will no longer
be whether technology can do something but
whether it should be done” (Gerd)
17. Technology has not ethics but a human society -
and its businesses and industries - depend on it
Melvin Kranzberg “Technology is neither good nor evil.
The most we can say about it is this: It has come.”
24. Technology is causing exponential societal changes
‘Wait and see’ really means ‘watch me die’
Foresight & imagination becomes critical
Most innovation will ‘not be invented Image of BP platform via US Coast Guard
here’
35. Google Now is only the very tip of the AI iceberg: automation,
real-time data, inter-connectivity, technology in the background,
NUIs / voice / gesture control, intelligent digital assistants…
Google Now via Youtube
36. Digitization changes everyone/thing -
Business models collapse or reboot
Toxic assumptions must be discarded
Consumer empowerment is dramatic,
contagious, non-negotiable…cruel…?
‘Trying to fax a cat’ is deadly (music!)
37. “You ain’t see nothing yet” - Exponential changes are ahead
http://frankdiana.wordpress.com/2014/04/03/the-smart-home/
38. What happened to media will happen to all
digitally contestable businesses: hyper-efficiency
42. Data drives our future (literally)
Image of BP platform via US Coast Guard
43. Data really is the new Oil:)
Data economy will be regulated just like oil and fossil fuels *
Expect a constant back and forth of public, collective common
values versus private and individual values
Global data standards are sorely needed (and already emergent!)
44. Data is the new oil, broadband and software are
the pipelines, mobile devices are the gas-stations
Should ‘big data’ be regulated just like ‘big oil’?
Video via IBM on IoT (Youtube)
45. “Technology is not
really about
hardware and
software any more.
It’s really about the
mining and use of
this enormous data to
make the world a
better place”
!
Eric Schmidt, Google’s executive chairman, told an audience
of MIT students
46. “Big business decisions will be made not be experts or
intuition but by big data and predictive analytics”
Virginia Rometty, CEO and chairwoman of IBM http://www.stuff.co.nz/technology/digital-living/9549067/To-2014-and-Beyond
51. Expect increasing backlash against ‘over-connectivity’
Significant ‘trust pressure’ on US-based ‘big internet’ co’s
Splinternets / Spyinternets could thwart purpose of ‘Net
52. Consumers are finally starting to feel the heat…
Secure, private, safe offerings will do exceedingly well
Hereto trusted ‘internet darlings’ may become the next
(*old) Microsoft i.e. ubiquitous but very much un-liked
‘I’ll do anything to get free & convenient services’ is over
55. “Search engines won’t wait for you to ask
for information. They will know you like a
friend, aware of your concerns and
interests at a detailed level” Ray Kurzweil
56. Total digitization, ubiquitous connectivity, machine
intelligence and ‘very very big data’ will require new
norms, rules and markets - and new social contracts
57. 100
75
50
25
0
The coming balancing act
Power of Technology Privacy & Anonymity
B4 Internet 1st digital wave Now Tomorrow?
58. Key challenges: security, standards, ethics,
new social contracts, finding consensus
Photo by 900hp - http://flic.kr/p/9MTJpf
62. Increasing outsourcing of ‘thinking’ to
software, apps, devices, platforms
Deep-AI emerges as key dystopian theme
Humanness will matter increasingly… IF….
63. “Machines are for answers, humans are for questions”
(Kevin Kelly)
http://www.flickr.com/photos/bobsfever/
7034556759/in/photostream/
Dramatic shifts in HR, work, jobs
Complete re-set of corporate structures (silos)
64. A whole new industry emerges
Technological unemployment
Huge impact on education
65. The interface / UI revolution has barely started
Voice control will replace typing
Automated language translation
is going mainstream
69. Machine Thinking
Business is not a machine (neither are
business people)
Buying decisions are not really rational
Most big data is rather dumb when it
comes to actual human relevance
74. Global changes to work, jobs and employment
Less people needed, across the board
Many new jobs about to be invented
Sooner or later, end of ‘working for a living’
Redefinition of capitalism (a minor challenge)
75.
76. Business Intelligence (BI):
going warp-drive via smart software
10 good people + software and AI will do the
work of 100 people just a few years ago
‘Data hubris’ becomes a major problem
(‘machine thinking’ will prove deadly)
It’s less and less about mere analysis and more
aboit sense-making and data-fueled intuition
77.
78. The future of jobs, work and education:
the return of human-only skills
Subjective reasoning
Imagination
Negotiation
Questioning
Empathising
Storytelling
Connecting
Creativity
Design
79. According to a Sept 2013 Oxford study, occupations that
involve http://www.complex flickr.com/perception photos/and bobsfever/
manipulation tasks,
creative 7034556759/intelligence in/tasks, photostream/
and social intelligence tasks
are unlikely http://to www.be flickr.substituted com/photos/by 7468552@computer N08/capital 4044554793
over the
next decade or two. So the key to defeating robots - in the
movies and in real life - is doing what they can't.
!
!
!
!
!
!
!
!
http://www.entrepreneur.com/
82. Will social
media, hyper-connectivity,
cheap devices,
big data & AI,
wearables and
the ‘Internet of
Things’ create
a kind of
Global Brain?
Seriously increased velocity
Hyper-collaboration is default
Outliers increasingly use
‘backdoors’ to disrupt incumbents
83. (Almost) anyone from anywhere could
be your next biggest competitor
BRIC / CIVETS etc will take the lead
94. Stock-market logic will soon re-boot to actually reward
sustainable, renewable, responsible businesses (3BL)
Technology will continue to make giant leaps in efficiency
Renewable energy, food and water will become the biggest
business opportunities ever (‘green business’ revolution)
99. First, content & entertainment, then everything else
Broadcast
Cable &
Satellite
Cloud
(+ social
+ mobile)
Cloud computing is the next mobile (irresistible)
Data MYning becomes a key trend (user control)
Cloud-readiness is a major driver of success
100. Social Media-Telecom-eCommerce-
Broadcasters
Facebook is paying more than double its annual revenue for a chat
program that has little revenue. The purchase price is slightly more than
the market value of Sony Corp. "Facebook is the leading global social-sharing
utility. Now, it has a significant opportunity to be the leading
global communications utility," RBC Capital Markets said in a note.
101. Ubiquitous low-cost connectivity will bring…
Even more market fragmentation
Less mass-markets, more hits in niches
Brands can increasingly ‘go direct’
Big Data moves centre-stage
Privacy is major concern #datawars
Digital hyper-efficiency everywhere
Digitally-native disruption abounds
102. Media pre SoLoMo: provide mousetraps for advertisers
Photo by iamos - http://flic.kr/p/5uUFSo
104. Surveillance-based advertising is killing the golden goose
Re-invention of $1 Trillion industry
Era of ‘free at all cost’ is ending
105. Total customer empowerment. Dialog. Conversation.
Increasing transparency (hopefully not a ‘tyranny’)
End of silos in and outside of organisations
Everything is CRM (marketing IS the product)
110. Being in the moment…
Image of BP platform via US Coast Guard
http://www.slideshare.net/oscaruro/jobs-of-the-future-31332319?qid=0d12d81d-3ed7-421d-8ff2-3356be128bdd&v=default&b=&from_search=8
111. ‘Offline’ will be the new luxury
This is not a yes or no issue, but an ‘it depends’ issue
‘Addictive substances’ will and should be regulated
New social contracts will emerge i.e. ‘digital ethics’
117. Connectivity, most information and content as well as many
digital goods become like water, electric power or… air
Capitalism will become circular ie ‘renewable’
Value must be build around the core, all the time
‘New Generatives’ as well as new metrics required
118. The ‘sharing economy’ is real but beware
of ‘Jerk-Tech’ and Data-Hubris
http://diamandis.abundancehub.com/
119. “I love Uber, the ridesharing app that connects people who need rides with drivers. Instead of my normal $35
taxi ride to LAX, an UberX car takes me for about $11. Uber is one of a new generation of dematerializing,
demonetizing and democratizing technologies that's disrupting the status quo” Peter Diamantis
120. ‘Beyond the Pills’ (just add your own product type here)
Novartis CEO Jimenez: “I really believe that in the future, companies like Novartis are going to be paid
on patient outcomes as opposed to selling the pills” Pharmas are looking to move to a range of value-added
services under the moniker beyond-the-pill – and most of those new services are digital.
“Beyond-the-pill is a logical and inevitable path forward for all”
Creating value by embedding products into a holistic offering with the aim to improve patient
outcomes and provide tangible competitive advantages.”
Such holistic offerings include telehealth services, wellness programs, and improved chronic
disease management over patients’ lifetimes.
http://www.forbes.com/sites/jasonbloomberg/2014/08/15/digital-transformation-moves-pharma-beyond-the-pill/
121. Ethics
in a digital world
Some digital heresy
122. Technology has not ethics but a human society -
and its businesses and industries depend on it
Melvin Kranzberg: “Technology is neither good nor evil.
The most we can say about it is this: It has come.”
123. Businesses must become extremely data-smart & technologically super-intelligent
- and even more extremely human
In a recent lecture at Harvard University neuroscientist Jeff Lichtman, who is attempting to
map the human brain, has calculated that several billion petabytes of data storage would be
needed to index the entire human brain. The Internet is currently estimated to be 5 million
terabytes (TB) of which Google has indexed roughly 200 TB or just .004% of its total size.
http://www.industrytap.com/knowledge-doubling-every-12-months-soon-to-be-every-12-hours/3950