1. PERSONAL BRAND EXPLORATION
Mykale Williams
Project & Portfolio I: Week 1
January, 2023

2. My name is Mykale Williams, and I am a
creative. Growing up in Los Angeles, CA, I was
exposed to the music and film industry. I fell in
love with both business and entertainment at an
early age. I know that my purpose in life is to
help people. I figured since my passion is in the
entertainment business, why not be of service to
people in that industry?
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers
of Artists, Performers, Athletes
• Marketing Managers
• Production, Planning, and
Expediting Clerks
BRAND ARCHETYPE - I go about
my work differently than others by
always keeping my client's needs
above my own. My goal is to always
help my client(s) make the best
decisions possible. As the Magician,
it is my joy to make magic happen.
Creative Director for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. Executives, Directors, and Managers
TARGET AUDIENCE
Dan Mody
Outreach Plan:
• I will do constructive research on the best way possible
to contact Mr. Mody. I will also educate myself more on
who he is and the role he plays at Create Music Group.
• I will start off by submitting my resume for an A&R
internship.
• I will follow up at least a week after submitting my
resume and application.
PROFILE
PICTURE Head A&R at Create Music
Group.
Ezekiel Lewis
Outreach Plan:
• I will make sure that my resume is ready to go with zero
errors.
• I will use LinkedIn as a formal method of contact. I will
send a professional email/ message to Mr. Lewis.
• I will follow up with Mr. Lewis within a week of my initial
message. I understand that the entertainment industry
is very busy and it may take time to get a response.
PROFILE
PICTURE Executive Vice President of
A&R at Epic Records
John Newt
Outreach Plan:
• I will make sure that my LinkedIn profile is currently up
to date with all relevant information and looks
professional.
• I will use LinkedIn to communicate with Mr. Newt.
• I will follow up with Mr. Newt by email or phone in few
days following my initial contact.
PROFILE
PICTURE A&R at Universal Motown
Records Group

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
‣I will accept a job in my field that helps me
build my knowledge and experience. This job
will train me in areas such as brand
development that I will use to grow my
personal brand.
Mid Term: (YEAR)
‣Develop global connections by January 2026
that I can utilize to help build my future
company. The goal is to work with like-minded
people and discover new talent.
Long Term: (YEAR)
‣Own my own successful Entertainment
company that represents independent artists
by June 2030. My company will focus on the
needs of independent artists as they navigate
the mainstream world.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Powerpoint
SOFT
HARD
Novice / Adept / Expert
Microsoft Word Novice / Adept / Expert
Facebook Novice / Adept / Expert
Adobe Illustrator Novice / Adept / Expert
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Microsoft Outlook Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Accounting Software Novice / Adept / Expert

7. I help independent artists build their
following by curating shows where they can
perform in front of a live audience.
PROMISE

8. CREDENTIALS
Work Experience:
• Event Manager at SOL Venue
• Creative Director of LA VIBE Showcase
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Event coordinator for Los Angeles Unified
School District

9. COMPETITION
Cynthia Copeland
Industry Experience:
• Creative Director, Creative Marketing
Education:
• BA, English Literature, Creative Writing, UC Berkeley
• MA, Creative Writing, University of Texas at Austin
• Certificate Program, Public Relations and Strategic
Branding , UCLA
Leadership Experience:
• Creative Director, Creative Marketing at Fox
Entertainment
• Creative Director at Hallmark Media
• Manager, Video/ Live Series, Entertainment Tonight at
CBS Interactive
Skills and Proficiencies:
• Advertisement - The Oprah Winfrey Network
• Entertainment - NBCUniversal
• Storytelling
Overall Online Presence:
• Ms. Copelan has 792 connections on LinkedIn Ms.
Copeland profile is very professional however does not
have a headshot or profile picture. The linked URL is
customized.
• Grade: Superior , 80 out of 100
HEADSHOT Mykale Williams
Industry Experience:
• Event Curator and Production
Manager
Education:
• Associates of Art in Social and Behavioral Science
• Entertainment Business, B.S., Full Sail University (Exp.
2024)
Leadership Experience:
• Production Manager
• Venue Manager
Skills and Proficiencies:
• Event Production - SOL Venue
• Sound and Audio Engineering
• Talent Development
Overall Online Presence:
• Mykale Williams has 2 connections on LinkedIn. The
profile can use some much-needed updates as well as
a profile picture change. These changes will attract
more connections. The URL is not customized.
• Grade: 30 out of 100

10. COMPETITION
Andrew Plent
Noteworthy Experience:
• Music Theory
• Music Production
Mykale Williams
HEADSHOT
Industry Experience:
• Music Producer
Education:
• Entertainment Business, B.S., Full Sail University
Skills and Proficiencies:
• Music Theory
• Music Production
• Sales
Overall Online Presence:
• Mr. Plent has zero connections on LinkedIn as of now.
However, Mr. Plent headshot is decent and represents
his position in the entertainment industry. The URL is
not customized.
• Grade: 30 out of100
Industry Experience:
• Event Curator and Production
Manager
Education:
• Associates of Art in Social and Behavioral Science
• Entertainment Business, B.S., Full Sail University (Exp.
2024)
Leadership Experience:
• Production Manager
• Venue Manager
Skills and Proficiencies:
• Event Production - SOL Venue
• Sound and Audio Engineering
• Talent Development
Overall Online Presence:
• Mykale Williams has 2 connections on LinkedIn. The
profile can use some much-needed updates as well as
a profile picture change. These changes will attract
more connections. The URL is not customized.
• Grade: 30 out of 100

11. BRAND POSITION
For independent artists who need exposure, I provide a
showcase for artists in different stages of their careers
to perform at a reasonable rate. This allows for artists to
cross-promote and engage with fans from all walks of
life.
“LA VIBE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SXSW ( South By South West)
‣ March 2023 | Austin, TX
• Back Stage Global Music Panel
‣ January 30th, 2023 | Grammy Museum
• The Gathering Spot
‣ 2024 | Los Angeles
Digital Marketing
• Primary Content: I will create content reels that will highlight
my previous work as well as my current work.
• Primary Tools: I will Youtube, TikTok, Instagram, and Twitter
as marketing/networking tools to promote my brand. I will use
these platforms every day. What format?
• Website: I will use my digital portfolio site to promote my
brand any chance I get. My site will be a place that I direct
people to as I am networking and meeting new people.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor with experience in entertainment
business. They should be highly successful and
impactful to the industry. I would like for my mentor to
be a trailblazer who loves to teach, guide, and
encourage their mentee(s).
Formal Education
• Entertainment Business, B.S., Full Sail University
(Exp. 2024)
Technical Skills
• Twitter - Jan 2023
• Photoshop - June 2023
• Audio Engineering Dec 2024
Soft Skills
• Salesforce Marketing - Dec 2023
• Video conferencing software - Jan 2024
• Accounting - Jan 2024

14. Mykale Williams
Do you know the lack of independent artist exposure? Well, what I do is
offer independent artists a platform to showcase their talents in front of a live
audience. In fact, I’ve had over 15 shows that have helped several artists
grow their fan base nationally and internationally.
Picture of You
Goes Here

15. REFERENCES
Staff, V. (2018, January 23). Epic records names Ezekiel Lewis
EVP of A&R. Variety. Retrieved January 11, 2023, from
https://variety.com/2018/music/news/epic-records-ezekiel-
zeke-lewis-1202673845/
Jordan Newt - A&R - Universal Motown Records Group |
linkedin. (n.d.). Retrieved January 12, 2023, from
https://www.linkedin.com/in/jordan-newt-432632189
SXSW Conference & Festivals. SXSW. (2023, January 11).
Retrieved January 11, 2023, from https://www.sxsw.com/
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.). Retrieved
January 11, 2023, from
https://www.onetonline.org/link/summary/13-1011.00
Jessell, M. (2021, May 13). Why marketers are now in the
entertainment business. MarTech. Retrieved January 11, 2023,
from https://martech.org/marketers-now-entertainment-
business/
La gathers. The Gathering Spot. (n.d.). Retrieved January 11,
2023, from https://old.thegatheringspot.club/la-gathers/
Backstage: Global music panel. GRAMMY Museum. (n.d.).
Retrieved January 11, 2023, from
https://grammymuseum.org/event/backstage-global-music-
panel/
Dan Mody - Head of A&R at Create Music Group - LinkedIn.
(n.d.). Retrieved January 12, 2023, from
https://www.linkedin.com/in/dan-mody-054bba77
Andrew Plent. (n.d.). Linkedin. Retrieved January 11, 2023,
from https://www.linkedin.com/in/martimcflyrhc2311/
Cynthia Copeland - Creative director, Creative Marketing -
LinkedIn. (n.d.). Retrieved January 12, 2023, from
https://www.linkedin.com/in/cynthia-copeland