Shorty Produkshins | Packaged Services Proposal: Social Branding, Public Relations & Event Marketing

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1. HELLO! - To YOUR BRAND and Team - Hello! I hope all is well on your end! After reading this, let’s speak about Social Branding options (only that there was interest in more information). Let’s can make Social Media work for you in promoting your brand, optimizing your name in search engines and bringing about great Brand Awareness result!. My company provides Social Branding, Event Marketing and Public Relations via Advanced Internet Marketing tactics. Implementing a mixture of the three would be great in molding your brand’s presence in an Online and Mobile arena, as everything is beginning to be powered primarily by mobile in our evolving Tech Worlds. To begin any project, we would need to set a budget based on needs and deliverables. My standard packages start at $1500 a month each. However, if two services are selected, the price becomes $2500 and $3000 if there are three. The reason for this is that all three elements help shape one another and can be streamlined to enhance the brand’s full potential on the web. These prices are also lowered, because some of these packages include very similar tasks. The price will go up if more people are needed to be added to the team. This will be discussed upon planning for the brand’s presence. We can lower this rate based on needs if you cannot afford this rate. The price does not skyrocket with additions to the team. So, please keep this peace of mind. I would like to point out, however, that we do provide quality servicing at a very low cost. Most projects for something like Public Relations, alone, for major agencies start at $15,000 a month and your project isn’t always given a personalized touch. You can clearly see the benefits of using our packaging. For this particular pricing, I have given a quick proposal that I hope will interest you in our servicing. While there will be quite a few “extras” included once these elements are established, these are the terms available for this budget. Once implementation begins, we can adjust these options to fulfill any Social Media and Brand Awareness Campaign that we decide to include in your Internet Marketing Process. This does not include expenses for memberships, outsourced opportunities, advertising, etc. If you decide to go with our servicing, I would also like to add these types of campaigns that require expenses. It would be up to your team to discuss which types of expenses you would be comfortable with providing for and your budget. These items may include memberships to privileged networks, social media advertising campaigns, search engine marketing, advertising space on large web outlets and even press release distribution to major news outlets. Many of these expenses can be taken care of through sponsorships if you are open to them. Now that the financial part of this proposal is out of the way, let’s get back to the purpose of this proposal. With this proposal, I have outlined key services and for some, elaborate with side notes for furthered understanding. I have also included a few suggested features to consider for the future, as they will drastically help you to excel, especially through a few of my own “Trade Secret Techniques” that I really can’t disclose in order to make this project soar! These items will lead to a perception that will dominate decisions for onlookers, including investors, sponsors, advertisers and so on. It will lead to Brand Loyalty and tenure. BUT, like i said, THIS CANNOT BE DISCLOSED. I just wanted to make note that I will be implementing a few of my own tactics. In addition to this list, I will also be promoting you on my own Social Channels and through my own blasts to help accelerate the marketing process. I have many Brand Loyalists that share and take interest in any projects that myself or my company works on. My interns, independent contractors and employees will also do this. We only use these channels if we have faith in a project, because our loyalists have been built over time. This is only an “extra” to what we will be doing for your brand on a regular basis. You will notice that within this proposal, I have included more about myself and my company so that you get a better understanding of my mission and what I have been doing, as well as my experience and training. I want you to know that you are in good hands. Alongside this “SCRAPBOOK” of information, I have also attached my resume and a VERY GENERAL MARKETING OVERVIEW that I usually use to train my interns. I figured that it may be helpful in discussing any terms you may not be aware of or to give a better understanding to our approach in the marketplace. In concluding this letter with you, I hope that your interests are still with Shorty Produkshins and that you take consideration of our more advanced services in the future. I thank you for your interests and consideration. It is much appreciated! Sincerely, Jessica N. Abraham-Hogan Founder & Marketing Director of Shorty Produkshins (407) 683-4141 jessicanabraham@gmail.com info@shortyprodukshins.com
2. WHAT WE’LL INCLUDE In keeping with the proposed standardized packaging, the following items will be included in the process. The below simplified list includes a mixture of all three packages, while each package and task is broken down on separate pages, in case you want to “pick and choose” or use only one type of packaging. Please keep in mind, these packages work best when merged together and moulded into one marketing plan. + Blogging + Social Media Campaigns + Social Interactions + Social Media Releases + Online Press Releases + Sponsorship Outreach + Cross Promotion Outreach + Backlinking + Physical/Online Publication Outreach + SEO of all Social Media and Content + Niche Network Activity + Content Copywriting + E-mail Marketing + Event Awareness Campaigns + Brand & Reputation Monitoring + Design Strategies BREAKDOWNS Here is the breakdown of each task we will be implementing in your Brand Awareness Social Branding Campaign: *These tasks are not given in detail, but rather in subgroups for specific types of work done within each package. The final package agreement will decide whether or not these or other options are needed in creating the ultimate package for the brand and the frequency of each. SOCIAL BRANDING & DESIGN STRATEGIES -Shorty Produkshins provides Social Branding and Design Strategies in creating a perception of specific brand persona for the brand on an Online presence. It is known that if a consumer feels a personal connection to the brand, they will treat the brand with “friendship” and “loyalty.” We create an persona that simulates the brand on an Online platform -- cross platform -- in bringing unity to social presences and allowing consumers to believe the brand is their “friend.” From here, trust leads to sales and consumption, as well as social conversation surrounding the brand, shares and Word of Mouth Marketing, the hardest form of marketing to achieve! SOCIAL CONVERSATIONS & 1-ON-1 INTERACTIONS W/ POTENTIAL CONSUMERS - Creating conversation through group and one-on-one means is a way to keep people speaking about your brand in a positive light and to refer others to your brand’s presence. It is all about brand awareness, and bringing personalization and discussion is key in creating a cloud of audience members who are now brand enthusiasts that make your brand part of their daily life. SOCIAL INTEGRATIONS - Any task completed by us will integrate some sort of social integration. We will encourage conversation and sharing of “the discussion.” Brand Awareness with a call to action almost ensures sales every time (once Brand Trust has been established). SOCIAL MEDIA & AWARENESS CAMPAIGNS - We will use the content generated by your teams and bring awareness to them. We will also create campaigns that allows consumers to take part of the action. Through this, they feel privilege and the ability to become part of the story! These will be fun and very effective! CROSS PROMOTIONAL OPPORTUNITIES AND PLACEMENTS - We work to achieve cross promotional opportunities and strategic placement for your brand in front of shared target markets and in providing incentives to current audiences through contests and giveaways. This will encourage viral sharing and grasp new consumer loyalists through cross promotional awareness! FOLLOWERS, FRIENDS AND LIKES - REAL LIKES, REAL CONVERSATIONS. REAL INTERACTIONS. NICHE NETWORK INFILTRATION - Not many brands actually do this, but it is a very effective tool in claiming untouched markets and grasping quicker loyalties. Here, the “crowd” is smaller, which leads to the sentiment of “privilege” and closeness. More personalized group discussions may take place this way. These people are more likely to spread awareness about their “close friend.”
3. BREAKDOWNS:Here is more of the breakdown of each task we will be implementing in your Social Branding Campaign: SOCIAL UPKEEP AND CONTENT CREATION - We will continuously update your social media platforms and create engaging content that encourages “likes” and shares of content, continuing the viral process and ensuring Brand Awareness. SOCIAL MEDIA PRESS RELEASES - Social Media Releases are a new standard for brands in outputting press materials. Social Media Releases give room for Social Media to be released alongside a written article. They usually include a few videos, pictures related to the story and links to web and social presences. These encourage implementations into blogs and Online magazines. We will do one a week for the brand and also release based upon necessity. BRAND MONITORING & ANALYTICS REPORTING - Your reputation is everything, and we know this. We can include Brand Monitoring into your brand’s strategy in order to combat negative reactions to rumors, false statements and even mishaps within the brand’s business model. We monitor and dispute in a diplomatic way. Another service that may be added to your Social Branding Package is Analytics Reporting. We can report actual NUMBERS based on traffic and interests. BLOGGING & SOCIAL PRESENCE COPYWRITING - Because we work with Public Relations projects, we have learned what it takes to be most effective on the web through blogging and social copy. These are optimized, like all content by us, for the web. Calls-to-action done properly can guarantee higher rates of conversion for consumer-to-customer ratios. We will use effective copy in all things “social” and write 2-3 blogs for the brand a week! E-MAIL MARKETING - If you have a e-mail list currently, we can set up an account specifically for the show somewhere (I have suggestions), allowing people to opt-in and out and to be part of the list to get exclusive info. We can collect information, as well. If you don’t have this, let’s start one. We can send out a bi-monthly e-mail that will also include “as-needed” blasts, as to not appear “spammy.” Here is the breakdown of each task we will be implementing in your Event Marketing Campaigns: *These tasks are not given in detail, but rather in subgroups for specific types of work done within each package. The final package agreement will decide whether or not these or other options are needed in creating the ultimate package for the brand and the frequency of each. EVENT BRANDING AND SEO OPTIMIZATION - Shorty Produkshins treats your brand as exactly what it is == a brand of its own. We create the need, want and anticipation of being an audience member and encourage the word to be spread about it! Each piece of content is optimized for the web and will be stand out to event goers in finding awareness about it! SOCIAL MEDIA PRESS RELEASES EVENT SITES AND BLASTS - It is important to practically flood event sites in each given area that the brand is performing at. Because of this, we work diligently in creating and optimizing listings to be posted within these sites, especially because they are the original “go to” for event goers in finding what is “playing,” “hot,” “new” and interesting to attend. EVENT AWARENESS CAMPAIGNS - We create campaigns that spread awareness about the event, whether through Social Media, Conversation, Press and Cross Promotion...... we get the job done! SOCIAL PRESENCE - Each event is given its own branding, and this includes “social.” This would be “like” pages, event pages, new accounts and whatnot. We want to get people interacting with the brand (the event) in making it a success. E-MAIL MARKETING TO ESTABLISHED LISTS SOCIAL NETWORK TARGETS LOCAL MEDIA RELEASES - Local markets will be targeted. This includes media outlets such as news stations, news papers, local magazines, etc. INTERACTION WITH POTENTIAL GUESTS - We make them want to “party” with their “new friend.” (SEE PREVIOUS EXPLANATIONS.) NATIONAL EVENTS GET NATIONAL PRESS - If this event is a tour or a major NEWS item, we will be putting out NATIONAL press surrounding the event. The more awareness that is spread, the better. But, the more verifiable and credible the source, the more trust will be found in the event brand! This is important in fast-spread awareness of an event and dates.
4. Breakdowns: Here is more of the breakdown of each task we will be implementing in your Public Relations Campaign: COPYWRITING AND WEB COPY - We create copy for both web and print. This would include Social Presence copy. There is actually an artform to it, because you have to keep it “personal” and “fun” while keeping it professional. Like all content with Shorty Produkshins, everything is optimized for the web. Copy can be used cross-platform and is important in keeping a unified presence across those platforms. MODERN AND TRADITIONAL PRESS SOCIAL PRESENCE COPYWRITING ORGANIC SEO VIA WRITTEN CONTENT BLOGGING AND SUBMISSIONS TO GUEST BLOGS - Not only will we be putting out blogs to create continuous SEO efforts up, tell the story of the brand and give out up-to-the-date information, but we will also be writing blogs about the brand on “guest platforms.” This has actually been becoming an industry standard, and many bloggers enjoy having guest content on their sites! ARTICLE WRITING - We write for a few Online periodicals and are openly invited to write for others based on the content we deliver. We could deliver content surrounding your brand and brand’s activity. This will gain audiences of readers who tend to be “early adopting” audiences. PRESS RELEASES RETAINED 24/7 PRESS POINT OF CONTACT - It’s is as simple as that. Publicist work around the clock. If you or and inquiring party need press in the middle of the night.... DONE! SPONSORSHIP OUTREACH POINT OF CONTACT - It is not said how many or how little sponsorships will come through for the brand, but we do work to get them. Because sponsorships directly relate to marketing, we work to achieve these for the brand’s marketing strategy if it has been opted-in to do so. E-MAIL CORRESPONDENCE, LIST BUILDING AND MARKETING MOBILE LIST BUILDING/MARKETING PROFESSIONAL BIOGRAPHIES LOCAL MEDIA RELEASES INTERACTION WITH POTENTIAL CONSUMERS REPUTATION MONITORING AND EXECUTION Additional Options: These Items can be purchased additionally to coincide with packaging. Some are actually recommended additions. *Soome of these items have been included, because they do not come as part of our packaging. Some companies like to have them for futhered integration. Other features are actually available for companies who want to know the EXACT step-by-step process of marketing procedures and/or to complete them in-house. Research & SWOT Analysis Mobile Marketing and Commerce Options 24/7 Internet Marketing Telephone Consultation - FOR THOSE PLANNING ON SELF IMPLEMENTATION STRATEGIES SEO, SEM, and other Internet Marketing Options - ADDITIONAL TOOLS Design & Interactivity Tools and Maintenance Internet Marketing & Social Branding Action Plans ($15,000 Each) Advertisement Campaigns (PPC, SEM, Social Media, etc.) - BUDGET BASED
5. TAKE INTO CONSIDERATION: As the budget for Marketing begins to increase, there are some other tools that we can slowly begin to implement into the Marketing & Advertising processes. These will simply bring awareness in front of multitudes based on specific target measures. They work on a “pay-per-click” and/or “for-X-amount of time” basis. BUDGETS OF $25-$100/Month to Start Consider for limited beginnings: $25-100 for Twitter -- Followers, Sponsored Tweets. $25-100 for Facebook -- Sponsored Posts, Likes, Traffic. $25 - 100 for Adwords -- Traffic, Placement in Google. MORE: - Budgets for Mailing List Blasts - Banner Ads - Mobile Applications in the Future - Mobile Branding and Delivery (i.e. text “CK” to 69302 to get mobile exclusives.) OUR HISTORY:Shorty Produkshins The Inside Scoop: About Us
6. Who are we? Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) technique. Shorty Produkshins works with a variety of businesses including, but not limited to, the music business and fashion industries, athletics, social networks, non-profit organizations, small businesses, events and venues in providing the ultimate interactive experience in connecting their brand with specific target audiences around the World. Shorty Produkshins executes the practices of Social Branding and Event Marketing in taking a brand to the next level through social platforms, interactive tools, optimization and trade secret techniques in creating a strong web presence for each particular brand and subsidiarial trademark. Shorty Produkshins actively connects current and potential consumers with dedicated brand loyalty and awareness that will lead to stronger demands for that brand, while ensuring higher ROIs from their associated product lines. Client Types: Shorty Produkshins has worked with a variety of Client Types over the years. We have experience working with the following Client Types: • Artists • Musicians • Studios • Events • Venues • Models • Clothing Stores • Independent & Major Record Labels • Small Businesses • Non Profit Organizations • Charities • Social Networks • Athletes • Websites • Non-traditional Business Models • Health&Wellness Companies • Social Applications • Lecturers • Live Internet Shows • Products “Shorty Produkshins strives to bring about positive influence and loyalty in shaping a brand’s awareness amongst associated target markets through awareness and conversation leading to tenure and success for each brand while leaving an impactful imprint on consumers across the globe. “ Vision “The vision of Shorty Produkshins is to be the initial awakening of a new era in royalty amongst those within the reach of associated product lines, clientele and end consumers. For each affiliated brand, we shall envision, achieve and influence the public in a positive way through concept to execution and inspiring the next generation through empowering products and brand storytelling.”
7. Services Social Branding Shorty Produkshins helps to enhance the brand’s persona with key branding tactics, enhanced with Advanced Internet marketing and SEO strategy in bringing “awareness, loyalty and tenure” to a brand. Social Branding includes a combination of Public Relations, Design Strategy and Event Marketing tactics to create an optimized and interactive experience for target audiences, Worldwide. Event Marketing Over the last few years, Shorty Produkshins has been responsible for packing out venues with attendees and creating the ultimate Event Marketing experience on the web by implementing Social Branding, Advanced Internet Marketing and SEO tactic so that the brand not only finds success in the event arena, but they will also see results on the web that will leave a lasting impression on potential attendees and future consumers. Mobile Marketing If you haven’t noticed yet, nearly everything has gone mobile. It is said that over 90% of Internet Access actually takes place on a mobile device, even in countries where personal computers and laptop devices are rare! Whether you are in need of Mobile Apps, Mobile Web or Mobile Advertising, in general, Shorty Produkshins can take care of your dilemma and have you up in running in no time! Consultation Why spend money on unused consultation time with a consultant who may or may not even give specialized expertise in areas you need to be focusing on? Shorty Produkshins offers 24/7 Internet Marketing Consultation by phone, through subsidiary brand, J. Abraham Consultants. All customers receive 3 free minutes per new account and only costs $1.49 a minute -- saving you more than a third of the cost for standard consultation elsewhere. Public Relations Press, Copy, Biographies, Calls to Action... These are only some of the things we need in not just an Online world, but also an Offline one. Anyone doing business at any level should be implementing marketable public relationship strategies into their everyday persona. Whether a brand or BrandYou, it is imperative to leave a positive “paper trail” to effectively communicate with those you are engaging with socially and professionally to be taken seriously on a daily basis. Design Strategies Pictures say a thousand words. First impressions mean everything. And, people hate to read. So, why is it again that you aren’t implementing Social Media into your project and distributed brand content? Do you know that perception plays an important role on the acceptance of your brand, as well? Generic and boring content often translates to “not professional,” “not quality” and not “in-demand.”
8. Our History: In the last ten years, we have seen a dramatic shift in the way we do business, use technology and how we view the Entertainment Industry. According to CNN Money, those working from home, both self-employed (usually as an Independent Contractor) and working for an employer, has risen 41% in this decade, alone. Everyone relies on technology to accomplish their work and career goals. They want to work more effectively, have more freedoms and time to spend elsewhere, while achieving the largest ROI margins possible for their employer and towards self-benefit. The Entertainment Industry shares this similar story, simultaneous, with innovative technologies leading to the saturation of Independent Artists and home studios. Like smaller businesses, these artists are gauging larger fan bases and gaining larger profits than in the past, especially those who were once signed to a “Major” and had to pay everyone else before collecting their own profits. With such a drastic change in how business is done and how we operate, we see many opportunities for great success. The downside to success, however is that with it comes struggle and opportunity to fail. One must “get with the program” or fall behind. And, quite unfortunately, just “getting with the program” isn’t enough anymore and one must actually strive to stay ahead of the game in order to avoid “just getting by.” Competitors exist. And, so do a million other businesses unrelated to each other. Brand Awareness is a must, and Social Branding is becoming more and more of a necessity than a demand in today’s world. Enter Shorty Produkshins. Shorty Produkshins is an Online Promotions Company, specializing in Social Branding and Event Marketing via Advanced Internet Marketing and Search Engine Optimization (SEO) tactic. For the past 10 years, Shorty Produkshins has evolved into the brand that it is today through the always-changing trends in industry, technology -- and of course -- demand. October 2013 marks exactly that. This is the 10th-year Anniversary of Shorty Produkshins. According to Robert Greene, an award-winning author, in his latest book “The Mastery,” it takes us ten years of repetitive practice, research and fine-tuning of one particular subject in order to find mastery in it. This timespan can be increased or decreased based upon intensity, depth and acceleration in the practices and execution of the subject matter. Shorty Produkshins has started from the bottom and knows first hand what each and every one of their clients are facing along the way, no matter the subtle differences due to separate industries. Shorty Produkshins started in a weird, yet interesting way. In 2001, founder, Jessica N. Abraham, was to implement a passion of hers into a graduation project for High School. Her passion at the time was MUSIC, nothing more and nothing less, as she engaged with it all her life. In preplanning for the project, a CD Demo, she came into understanding that most Record Labels wouldn’t accept unsolicited submissions and take them seriously (if at all). Hence, the birth of “Shorty Productions.” Short Productions was a fictitious name given to a fictitious company that would lend credibility to “LiL Shorty,” otherwise known as Jessica N. Abraham. This demo brought forth a lot of inspiration, inquiry and success, contrary to the actual “skills” that the artist had. Let’s face it, at age 15, she still had a lot of musical training to go through before being impressive to ears. In early 2003, the graduation project and results from distribution were presented in front of a panel. The years in between were spent researching, recording, releasing music Online (before there were means to do so), bringing Brand Awareness to potential and converted fans, networking and seeking honest feedback on the project ...all done through early Internet Marketing practices. The outcome was the inspiration to continue this process as an actual lifelong career. At age 17, Jessica N. Abraham enrolled in a college in Orlando, FL for Recording Arts and the sciences behind it. At the time, Full Sail University was the top college for Recording Arts and “Real World Education” on an International level. Migrating from Pennsylvania to Florida, Jessica soon met others that shared her passion for the Music Business. Some of these people were also students at Full Sail, while others were not. This was the beginning of “Shorty Produkshins” and the first year of business. Shorty Produkshins started as an Independent Record Label with an attached recording studio. The studio, nicknamed “Shorty’s Playground” by late-rapper Demarreo “D-Mo” Matthews, went from a bedroom closet with a single computer to multiple pieces of equipment at a plaza (in Altamonte Springs, FL) to having multiple locations in Orlando, Atlanta and New Kensington, PA. Shorty’s Playground eventually closed doors in 2010, after privatizing completely in 2009. The label found International success, due to use of the Internet, but on a very “underground” level. There were releases in the United Kingdom, the Netherlands, Germany, multiple parts of Africa, Canada, Australia, Brazil and other parts of the World. Compilations and mixtape projects were distributed to and widely accepted in these countries, all initially from a home computer in a very basic studio setup. As mass production of consumer recording equipment intensified and the prices became more affordable to consumers all over the World, the economy of the Recording Industry depreciated, as it also became saturated. Shorty Produkshins found itself evolve into a Productions Company with “a caravan of Producers.” The company sought to supply the demand of “instrumental beats” to audiences far and wide! After all, “everybody and their mama” was a “Rapper” at the time. Unfortunately, these “Rappers” became “Producers,” as well, and were contributing to the declining dollar value of a quality instrumental. Being that Shorty Produkshins only took a percentage of sales from Producers signed to the label, investments of time and money were not seeing a large enough return for the company to continue this route. Sure, it was very successful in the beginning, as the company has always been known for “selling beats;” but when the company was used to taking 25-50% of the profits from a beat that sold for $1,000 and up and now having to settle for sales ranging between $25-$100, profits were declining rapidly.It was no longer worth the energy. Jessica N. Abraham, in returning to the drawing board, desperately trying to continue her company’s success in business, decided drastic changes needed to be made. Paying attention to the fact that Shorty Produkshins had been in demand for the care that they continually gave to clients and Shorty Produkshins’ artists and producers, she decided that the “side services” requested were the reason that a majority of this demand and success from the demand came about. She decided that it was due to the Internet Marketing and Public Relations-type work executed within the company. She began on a journey to bring light back into her company. She began going full throttle, working with artists, Independently, and that had not been in the limelight for a while. Through this journey, Jessica Abraham was brought into the path with one Xavier Ramseur. With him, she began engaging in a writing project for a subsidiary of Universal Music Group and Murphy Boyz Entertainment -- Sands Street Music. Sands Street is known as the home of Burn N Bush, formally “The Newton Twins,” who are known for work that they have done with multiple-award winning talents. Jessica was asked to promote five summer releases with the company. In doing so, a confirmation came across to Jessica that she was on the right path and headed in the right direction.
9. Simultaneously enrolled in Full Sail once again, this time getting her Master’s Degree in Entertainment Business (now also holding a Master of Science in Internet Marketing and Master of Fine Arts in Media Design, along with a Bachelor’s in Entertainment Business and Associate’s in Recording Arts), Jessica N. Abraham took Shorty Produkshins and transformed it into a full blown Online Promotions Company. Within the same year of working with Sands Street, she took on multiple other projects in the Pittsburgh, Atlanta and Orlando areas. Some of these businesses included Social Networks and Facebook Application Developers, like Qlique.com. Others included International acts like, International Money (who at the time was signed to Konvict Music with a Development Deal). This same year, she began her work with Non Profit Organizations like The Atlanta Arts Stimulus Program, that was held at Georgia Tech, and 174TeenHelp.com that helped children from abusive homes and/or suffering from substance abuse find another way in life. This wasn’t even the beginning. Jessica N. Abraham continued to go “full-throttle” in taking what she had learned over the years and meshing it with accumulated experiences, while relating it to the classroom -- and business in general. She has worked with Modelling Agencies, Athletes (including Boxer Rayco “War” Saunders), Personalities, Artists, Labels, a variety of Social Networks, a multitude of Events and Venues (often “packing house”), Clothing Companies and Boutiques, Stores, Festivals (such as an International DivaDance and Florida Music Festival 2010 and 2011 -- Sponsoring the FMF in 2010 and DivaDance in 2013), Causes and Charities, Small Businesses and Organizations, and the list continues! Building her flagship location up in Orlando, FL, she also has large followings and multiple clients in Pittsburgh, Detroit, Atlanta, Memphis, Las Vegas and California. Yet, she continues to “service the World” through her company’s Online Promotions and Consultation products and Services. In late 2011, Jessica N. Abraham began mapping out J. Abraham Consultants. J. Abraham Consultants is actually a company that operates 24/7 and provides Internet Marketing Consultation and Expertise via telephone platform! Calls are private and every new customer receives six free service dollars towards their call. Indirectly, this company shed curiosity on to other realms of Consultation lines, and in late 2012, Shorty Produkshins implemented Life and Business Coaching, as well as Relationship and Dating Advice into the “Master Plan.” All ventures have been working out very well for the company! Over the years, Shorty Produkshins has tested the waters and experimented with multiple entities and product lines. This year, Shorty Produkshins tenth year (2013), we will see those entities and product lines actually manifest into the larger picture, providing unique servicing than those that sought to “clone” what was already designed by the company. These product lines will be released “bigger and badder” than before and be released every two weeks from the tenth-year anniversary of the company. While the story is not over, it has only began. Shorty Produkshins is set to conquer the World of Internet Marketing in the years to come! The Inside Scoop | Philosophy ABOUT THE OWNER = Jessica N. Abraham-Hogan
10. Jessica N. Abraham is the founder and owner of Shorty Produkshins. It has always been her life’s work to use the company, which was formed as a necessity, to promote worthwhile projects that can better uplift communities. She stresses the fact that “one must love what they do in order to reflect the passion of each client’s own vision to potential consumers in each niche market.” Ever since she was a youngster, she has had a passion for promoting products and brands that she loves amongst her peers. She started this very early with the creation of multiple childhood “clubs,” that allowed her and her friends to share interests with one another, ultimately grooming her for a leadership role later in life. It was through these “clubs” that she learned that our self interest in brands and ideals comes rooted through our own personal experiences and need for those brands in our immediate life. Thus, she learned early on that in marketing to the masses, we must strive to attach vital brand concepts to the core of each consumer’s perception of brand persona. Often called “colourful,” or “eccentric,” Jessica has shaped her life around “thinking outside of the box.” While a creator, herself, she often finds more satisfaction in participating as a background role in the creation of project success for others. She realizes that there are many creative minds and talented people that have a hard time reaching audiences on their own, and instead, could use someone like her to help them to reach their full potential, whether through communication, marketing or simply brand focus. Shorty Produkshins has strived to create “a new era in royalty” since the beginning. While Shorty Produkshins reflects the personal journey of Jessica Abraham, it also reflects the dedication, energies and journeys of all those that have been a part of the company from the commencement into the world as a small record label and make-shift studio on into the successful marketing firm it is today! As the World evolved, so did Jessica’s eccentric, impulsive and even risky mindset that lead to the drastic evolution of Shorty Produkshins throughout time. And, while “time may be an illusion,” the ladies and gentlemen that leant hand to raising “Jessica’s Baby (Shorty Produkshins)” are the reality of her inspiration and motivation to NOT give up even when times got hard. It was their influence that lead to a strong sense of pride in Shorty Produkshins and what lead it to continue strong in brand dedication and taking those necessary risks to ensure a positive future for the company and all involved in its daily makings. For over ten years, Jessica has promised herself that the outlet she offers others as a platform for brand awareness would always allow room for the client’s own creative control to shine through. Often more times than not, marketing firms, record labels and brokerage companies, do not allow room for actual client creativity to shine through that of their own. Jessica, however, feels this is important in creating the uniqueness that makes a brand in demand amongst audiences and feels it is imperative to continue this tactic on through the duration of the brand’s tenure in the business world and considers herself more of a “coach” than a director, while helping bring direction to the client’s execution of the brand’s vision. Through the years, Jessica has used the servicing of Shorty Produkshins to provide servicing to many clientele, Worldwide, many of which the world will never know about. “It is more important,” she feels, “that the brand’s message gets out than the vain recognition for the delivery of the message.” This tactic has allowed her company to be in-demand amongst potential competitors as an outsourced tool for implementation, as opposed to being “the enemy” ready for destruction. It has also been a pivotal point in the growth, validation and determination that has allowed Shorty Produkshins to continue to succeed. It has been the seed that has set other subsidarial brands into motion, including a “Promotion’s Web” and consultation companies. While Jessica is satisfied with all of her experiences and imprints on the world thus far, she is not content in stopping now. She feels she owes it to friends, family and clients that have believed in her dream, over the years, to continue striving for future success and in taking Shorty Produkshins to the next level. In expanding the company across all borders, Jessica feels it is necessary for the brand to stay true to its original essence and continued enthusiasm through each and every product, brand or ideal birthed and groomed through its growing client base.
11. Payments Quick. Easy. Convenient. How to Pay: Payments will be due at the same time each month to commence servicing for that month. There is a three day grace period if payments absolutely cannot be paid on time. This is simply to avoid issues with unpaid servicing. We accept payments through Credit Card/Paypal, PopMoney, Moneywires, Western Union, Moneygrapm and/or Money Orders. Notice of Non Disclosure: The contained information was presented to you on behalf of Shorty Produkshins in preparing you/giving insight to you as a Valued Client, Independent Contractor and/or Intern with the company. This information is not to be distributed, displayed or discussed with anyone other than those affiliated with Shorty Produkshins and the Marketing Team (including the Marketing Staff -- Non-ICs). Sharing or reviewing this information with a third party is strictly prohibited and punishable by law. It may also lead to your termination with the company. It is your responsibility to notify us of any unauthorized views and/or access of this material under your supervision.