Despite a number of well-publicized and frequent exploits and software vulnerabilities in the news, many end customers still view Patch Management as optional rather than necessary and may in fact think that doing routine Windows updates is sufficient to keep their networks and their data safe and secure. So how do you explain to your customers that Patch Management is not only necessary but may in fact be vital to their business continuing without interruption? Join Product Manager Ryan Vallee for this information-packed webinar and learn: • What is Patch Management and what is to be gained by implementing it • How to calculate ROI for your customers • Why relying on Windows updates just isn’t enough • And more!

1. The ROI of Patch Management
For MSPs and End Customers
© 2014 N-able Technologies, Inc. All rights reserved.

2. Welcome to the Webcast
• Presenters
 Ryan Vallee, Product Manager
• This is an interactive presentation
 Feel free to interrupt and ask questions. No need to wait
until the end.
© 2013 N-able Technologies, Inc. All rights reserved.© 2014 N-able Technologies, Inc. All rights reserved.

3. Agenda
 Talking to Customers About Patch Management
 Positioning Patch
 Where are the Missing Patches
 What are the Consequences?
 The Cost of Patching (or Not)
 Windows® Patching & 3rd Party Patching
 Patch Manager™ Architecture
 Demo
© 2014 N-able Technologies, Inc. All rights reserved.

4. Positioning Patch
Customers Say The Truth
Windows updates itself. 3rd party software is the most common
primary infection vector for computers
with Internet access.1
If we hear of a problem, we can
patch for it then.
Patching takes time and exploits move
quickly. Can you always be sure you will
have the time to react? There are more
people with exploit skills around the world
more attacks being aimed at SMBs than
ever before.2
We can run antivirus. Individually compromised systems are
usually designed to spread their exploits
quickly – and software vulnerabilities can’t
be caught by an AV program.
© 2014 N-able Technologies, Inc. All rights reserved.
1. Unpatched Applications Are #1 Cyber Security Risk
2. Hackers increasingly zero in on small businesses, Symantec
says

5. Where are the Missing Patches?
Internet-connected Systems
Operating systems, web servers, applications, systems connected to
your network at all times, and just periodically
Internal Servers
Operating systems, databases, applications
Workstations & Laptops
Operating systems, browsers, applications
Smartphones, iPads, etc.
Operating systems, browsers, apps
Unpatched Systems: An Ethical Hacker's View
© 2014 N-able Technologies, Inc. All rights reserved.

6. Consequences?
Information Theft
• Loss of competitive advantage
• Loss of stored assets ($ or IP)
• Legal action
Malware Infection
• Remediation costs
• Participation in botnet
• Spread of infection
Unauthorized control of systems
• Corporate espionage
• Corruption of information
Denial of service
• Downtime
• Loss of trust
Taken in part from Unpatched Systems: An Ethical
Hacker's View
© 2014 N-able Technologies, Inc. All rights reserved.
Consistent Consequences
• Reputational loss
• Downtime
• Impacted revenue & productivity

7. The Cost of Patching
It’s Easy to Make the Case for Patching Software
Manual Patching = (Hours x Rate x Systems) + (Patch Failure% x (Hours x Rate x
Systems)) = Cost to Patch3
This assumes a failure rate of 0 (unlikely) and no consequences from the applied
patches (also unlikely).
© 2014 N-able Technologies, Inc. All rights reserved.
3. A Patch in Time: Considering automated patch management
Machines (desktops, laptops,
servers)
25 50 100
Time spent
patching/system/month
3 hours 3 3
Billable rate/hour 100 100 100
Cost/month $7,500 $15,000 $30,000

8. Windows® Patching
© 2014 N-able Technologies, Inc. All rights reserved.

9. 3rd Party Patching
© 2014 N-able Technologies, Inc. All rights reserved.
Adobe Air
Adobe Reader®
Adobe Flash® ActiveX
Adobe Flash Plugin
Adobe Shockwave®
Citrix Receiver
Foxit® Reader
Mozilla® Firefox®
Google® Chrome™
Google Earth™
iTunes®
Opera
QuickTime
Notepad ++
Safari®
SeaMonkey ®
Skype®
Thunderbird®
VLC® Media Player
WinRAR®
WinZip
Yahoo® Messenger
In most cases, patches are applied in the
language of the installed application.

10. Patch Architecture
© 2014 N-able Technologies, Inc. All rights reserved.

11. DEMO
© 2014 N-able Technologies, Inc. All rights reserved.

12. Thank You for Attending
• Questions? sales@n-able.com
• Sign up for a free trial of N-central® or Patch
Manager® at N-able.com
• Visit our blog at blogs.n-able.com
• After the webcast – these slides & the
webcast will be available on SlideShare® –
www.slideshare.net/N-ableSlides
© 2014 N-able Technologies, Inc. All rights reserved.© 2014 N-able Technologies, Inc. All rights reserved.

13. Legal Information
The N-ABLE TECHNOLOGIES and N-CENTRAL marks are the exclusive property of N-able
Technologies, Inc. and its affiliates, are registered with the U.S. Patent and Trademark Office and
the Canadian Intellectual Property Office, and may be registered or pending registration in
other countries. All other N-able trademarks, service marks, and logos may be common law
marks, registered or pending registration in the United States, Canada, or in other countries. All
other trademarks mentioned herein are used for identification purposes only and may be or are
trademarks or registered trademarks of their respective companies.
© 2014 N-able Technologies, Inc. All rights reserved.© 2014 N-able Technologies, Inc. All rights reserved.