2. IMPACT OF ONLINE VIDEO

3. Online Video Ranked Most Useful Ad Format
______________________________
#1
2011 GOOGLE AUTOMOTIVE SHOPPER BEHAVIOR STUDY

4. - April 2012 U.S. Online Video Rankings
• Average U.S. consumer watches over 21 hours of online video eac
• Average U.S. consumer watches 299 videos per month
• Average of 59 of these videos watched are ADS = 20% or 1 in 5 vid
• 50% of consumers that watch online video ADS take action after vi
• 22% of consumers that saw an online video AD visited the retailer’s
% Growth - Online Video Viewers

5. THE VIDEO AD NETWORK PLATFORM

6. Strategic Approach
REACH RELEVANCY RESULTS
REACH
OBJECTIVE OBJECTIVE OBJECTIVE
Increase engagement of local NAMP’s ad decisioning Ensure optimization against
auto buyers within the Video platform ensures campaigns key performance metrics (CTR
AD Network’s target audience run on relevant sites and and Completion Rate) with
of A18+. programming. target audience.
SOLUTION SOLUTION SOLUTION
Largest aggregator of NAMP has created a NAMP will deliver robust
audience data for Online customized site list to ensure analytics and optimization
Video = greatest coverage for messaging is delivered in throughout the campaign in an
targeted market & contextually relevant effort to maximize reach and
demographics known against environments for the A18+ achieve key targeted campaign
A18+ consumers. target audience & market area. objectives.

7. Creative Units: In-Stream Video Ads
In-stream Video Ads :15 - :30 Seconds in Length
NAMP focuses on in-stream online video
advertising across high
quality, professionally produced
publishers. In-stream video ads are
displayed in sequence before or during the
video content being consumed by the
users. Standard video length is up to :30
seconds, custom lengths available upon
request. Pricing is based on inventory and
demographic factors which vary per
market & availability.

8. Drive Awareness
• Geo target to local car buyers on the
largest online video ad network in the U.S.
• Build brand awareness and purchase
intent within specific DMA’s.
• Drive site traffic with professionally
produced, high quality targeted TV style
placed pre-roll video ads on highly visited
websites.
• Advanced targeting capabilities available -
behavioral, retargeting, Geo, search, zip
code, …etc.)

9. Case Study - Gunn
Nissan
Generate awareness among males 25-54 within specific zip codes and increase sales.
Generate awareness among males 25-54 within specific zip codes and increase sales.
Generate awareness – San Antonio market / 30 days/ men & women 18+ years old
313,799 82% 3,716
Video Ad plays against target DMA Completion rate - watched full Direct clicks to the Gunn Nissan
video Ad website = 1.18% click rate

10. GUNN NISSAN- CASE STUDY SAMPLE REPORT
PLAN SUMMARY: SAN ANTONIO
FLIGHT IMPRESSIONS
Start Date: End Date: Elapsed Days: Days Remaining: Contracted Imps Delivered Imps
04/01/2012 04/30/2012 30 0 313,480 313,799
PLAN METRICS Broadband Video Universe: 178,935,896
REACH/FREQUENCY CAMPAIGN OBJECTIVES
Undup. Reach Avg Frequency GRPs CTR Completion % Completed %
79,601 3.93 0.18 1.18% 82% 75%
CAMPAIGN DELIVERY ANALYSIS
AVE
IMPS DELIVERED UNDUPLICATED REACH FREQUENCY GRPS CTR
GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18%
Plan Total: 313,799 79,601 3.94 0.18 1.18%
CAMPAIGN QUARTILE ANALYSIS
TOTAL CLICKS: 3,716
25% COMP 50% COMP 75% COMP COMPLETED % COMPLETES COMPLETION %
GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82%
Total: 91% 84% 79% 75% 234,058 82%

11. PUBLISHERS WITHIN THE NAMP VIDEO AD NETWORK
Automotive Fashion & Beauty
Autoblog Shopflick
AutoTrader.com Gaming
Car and Driver Alfy Networks
Cars.com Facebook App - MindJolt US
Kelley Blue Book Health
Motor Trend HealthiNation
SIM Automotive Rodale
Top Gear Music
Entertainment Blastro
Altitude Entertainment News & Information
AMC Networks Fox News
AOL Video Network Monkeysee
Blinkx Touchstorm
CBSi Entertainment Other
Collider Media Genesis Media
Crackle Portal
Crunchy Roll Microsoft Network
Discovery Yahoo
Google Adx Sports
Gorilla Nation Media Network MLB TV
Grab Networks Technology
Liverail Premium Partners IDG Tech Network
Metacafe Entertainment Women
Mevio.com DECA
Onescreen Premium Meredith Video Network
Rev New Media Oprah.com
WorldNow Network
The sites shown on this list comprise recommended inventory for advertiser's campaign. The list includes sites in network, but may also
include future partnerships not concluded at this time. Car-mercial will make commercially reasonable efforts to secure the recommended
inventory, but makes no representations about its relationship with the sites included on this list. Exact placements are subject to change
based on investment, pricing, creative and inventory availability. Impressions may run across PC, Mobile, and Over the Top TV placements.

12. QUESTIONS?
Call 1(800)-684-9904 or visit us
online at www.nampmedia.com

13. Thank You!