We will briefly discuss how two players on the same team approach life jacket messaging. Our officers enforce life jacket laws and encourage the wearing of life jackets. As an outreach coordinator, we remind people of the legal requirements for life jackets when boating, but our main focus is on encouraging everyone to wear a life jacket. This is a different message than delivering the message of mandatory carriage or wear. Our goal is to give a better perspective on the opportunities and challenges the states have in the world of PFDs. Speaker: Brian Rehwinkle, Florida Fish and Wildlife Conservation Commission, Outreach & Education Coordinator

1. Florida Fish and Wildlife Conservation Commission
Welcome to Florida
A State’s Perspective on Life Jackets
Life Jacket Association Conference
Clearwater Beach, Florida
May 2- 4, 2022

2. State Perspective
• Inform and enforce
• Promote the wearing of life jackets

3. Wear It Florida

4. Outreach Methods-Media Buys
• Radio -”Christmas Gift”
• TV/Cable -”Last Thing” “Kayak Safety” “Never Forgets”
• Online - Short Videos and Banners
• Print - Newspapers/Magazine
• Other

5. QUESTIONS?