Slides from breakout session A6: Digital and diversity: How to reach a wider audience, from the NCVO Annual Conference which took place on 16 April 2018.

1. DIGITAL AND DIVERSITY:
HOW TO REACH A WIDER
AUDIENCE
CHAIR
MEGAN GRIFFITH GRAY
HEAD OF PLANNING, DIGITALAND
COMMUNICATIONS, NCVO
SPEAKERS
BECCA BUNCE
CO-DIRECTOR, IC CHANGE CAMPAIGN AND
POLITICAL AND PARLIAMENTARY LEAD, INVOLVE
CATHERINE JOYCE
DIGITAL COMMUNICATIONS MANAGER,
REFUGEE ACTION
MELISSATHERMIDOR
SOCIAL MEDIA MANAGER, NHS BLOOD
ANDTRANSPLANT
Dinner
sponsors:
Media
partner:
Headline
sponsor:
Lead
sponsor:
Digital
partner:

2. MELISSA THERMIDOR
SOCIAL MEDIA MANAGER,
NHS BLOOD AND
TRANSPLANT
@MELISSATHERMS

4. ABOUT ME
• I’m a GEMINI
• I’m AMERICAN (New York, NY)
• I’m a MUM
• I’m a student
• I started my career in publishing and spent
several years working in India (Mumbai and
Chennai)
• Passionate about all things digital
• Unicode member (I write emoji proposals) 😊
📝

6. CATHERINE JOYCE
DIGITAL COMMUNICATIONS
MANAGER, REFUGEE ACTION
@JOYCECATHERINEM

7. REACHING OUT TO PEOPLE ON DIGITAL
CHANNELS
LESSONS FROM A YEAR OF TESTING
FACEBOOK ADS

8. LESSON 1
BEGIN WITH THE END IN MIND

9. LESSON 2
STRONG FOUNDATIONS ARE THE KEY TO
EVERYTHING

10. LESSON 3
IT’S ALL ABOUT CONTENT

11. Shared by Contentious, @contentiousltd
https://contentious.ltd/how-content-is-your-content/

12. THANK YOU!

13. BECCA BUNCE
CO-DIRECTOR OF THE IC
CHANGE CAMPAIGN AND
POLITICAL AND
PARLIAMENTARY LEAD,
INVOLVE
@_BBUNCE

14. http://30thingstothinkabout.org/clicktivism-and-diversity/

15. WHEN WE ARE DESIGNING – WHO ARE WE
DESIGNING WITH?
• Who is in the space?
• Who isn’t?
• Why aren’t they in this space?
• Why are/aren’t they returning?
• What do they need to be in the space?

16. HOW CAN TECHNOLOGY BE ACCESSIBLE?

17. HOW CAN WE SHAPE TECHNOLOGY TO REACH
NEW AUDIENCES - ONLINE AND OFFLINE?

18. WHAT ARE THE OPPORTUNITIES?

19. HOW TO SWITCH ON TWITTER IMAGE
DESCRIPTIONS
https://help.twitter.com/en/using-twitter/picture-descriptions
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