Giles Pegram CBE (fundraising consultant) comes up with 20 questions you should ask your appeals director. Find out more about the Evolve conference: http://www.ncvo.org.uk/training-and-events/evolve-conference

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20 questions you should ask your
appeals director

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2008 2009 2010 2011 2012 2013 2014 2015
INCOME
EXPENDITURE
ROI

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20 Questions
1. Trends in income
2. Profit centres
3. Sources of funds, or techniques
4. Does the strategy say how?
5. Strategy linked to numbers

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20 Questions
6. Long v. short term income
7. Structure
8. Plan to do different things
9. Stewarding donors after they have given
10.£5,000 donor

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20 Questions
11.Attrition
12.Corporate income
13.Complaints
14.Earmarking
15.Holding to account

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20 Questions
16.Key workers
17.Recording information
18.Recognition
19.Appeals director papers
20.Appeals director questions

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20 Questions
16.Key workers
17.Recording information
18.Recognition
19.Appeals director papers
20.Appeals director questions