1. DATA SCIENCE IN MARKETING
SUBMITTED BY:
NEETI MONI GOGOI
2237046

2. WHAT IS MARKETING?
❖ Identification, anticipation, and satisfaction of client requirements and wants
through developing, advertising, and distributing goods or services is referred to as
marketing. It entails understanding the intended audience, creating a plan to reach
it, and putting it into action through various marketing channels.
❖ Market research, advertising, public relations, branding, sales, and customer
relationship management are just a few of the many activities under the marketing
umbrella. Identification and comprehension of client demands, creation of a
distinctive value offer, and efficient customer communication across a variety of
marketing channels are all necessary for successful marketing.
❖ Marketing may be both tactical and strategic, requiring both long-term strategy
and immediate implementation. A great marketing plan should work to increase
brand recognition, generate leads, and eventually boost a company's sales and
income.
❖ Ultimately, marketing is crucial for any company hoping to thrive in a competitive
industry. It entails comprehending the requirements and desires of the target
market, developing a special value proposition, and convincingly expressing that
value to the target market using a variety of marketing channels.

3. 1 Market research: involves using data analysis to understand consumer behaviors,
preferences, and needs. The data can be gathered through surveys, focus groups,
online analytics, and other methods..
.
2
3
4
Sales management: involves managing sales teams, developing sales strategies, and tracking sales performance. Companies must use effective sales
techniques to convert leads into customers and maintain customer relationships.
The field of marketing faces a wide range of applications and
problems, including:
Branding and positioning: involves developing a unique brand identity and
messaging that resonates with target customers. Companies must understand the
competitive landscape and consumer perceptions of their brand to create effective
branding and positioning strategies.
WHAT KIND OF APPLICATIONS OR PROBLEMS ARE FACED IN THE FIELD OF MARKETING?
Advertising: involves creating and executing advertising campaigns across various
media channels to reach target customers. Companies must use effective messaging and
targeting to maximize the impact of their advertising efforts.
Pricing strategy: involves setting prices for products or services based on market demand, competition, and customer perceptions. Companies must balance the
need to generate revenue with the need to remain competitive in the marketplace.
5
6
Customer relationship management: involves managing customer interactions and using data analysis to improve customer satisfaction and retention.
Companies must use effective customer service techniques to build loyalty and improve customer lifetime value.

4. HOW CAN DATA SCIENCE SOLVE MARKETING PROBLEMS?
DATA SCIENCE CAN HELP SOLVE MARKETING PROBLEMS BY PROVIDING INSIGHTS INTO CUSTOMER BEHAVIOR, PREFERENCES, AND NEEDS.
HERE ARE SOME WAYS IN WHICH DATA SCIENCE CAN HELP IN MARKETING:
1. Customer segmentation: Based on their demographics, activity, or interests, multiple consumer segments may be identified by businesses with the
use of data science. This can assist businesses in focusing their marketing efforts on certain client segments, resulting in more successful marketing
campaigns.
2. Predictive modelling: Data science may assist businesses in forecasting future consumer behaviors, such as shopping habits or turnover rates. This
can assist businesses in creating customized marketing campaigns and enhancing client retention
3. Personalization: Based on distinct client preferences and behaviours, data science may assist businesses in delivering customized marketing
messages and offers. Increased engagement and conversions may result from this.
4. Optimization: By determining the most successful marketing channels, messaging, and offers, data science may assist businesses in maximizing their
marketing efforts. By doing this, businesses may increase the ROI of their marketing initiatives.
5. A/B testing: Companies may test various marketing methods and gauge their effects on consumer behaviour with the use of data science. This can aid
businesses in determining the best marketing tactics to use going forward.
Overall, data science can help companies make more informed marketing decisions by providing insights into customer behavior and preferences.
Companies can develop more effective marketing strategies that drive business growth by using data science techniques to analyze customer data.

5. THREE WAYS DATA SCIENCE CAN HELP SOLVE PROBLEMS IN YOUR
BUSINESS
Data science might seem like modern-day alchemy to outsiders. It could appear to be a blend of general mathematics and statistical understanding,
hacking skills, and knowledge of a specific field in which the data scientist has decided to specialize in. Yet, finding a data scientist who excels in a wide
range of fields and technologies is a goal that might not be feasible. Luckily, the results are now available without relying on a single super-scientist
thanks to data science. Data is not a mythical domain that operates outside of customary business processes and standards, which is a deeper and more
pertinent reality. Instead, data and the insights it delivers are strong instruments used to recognize, evaluate, and fix business issues in real time. Data
science may be used to solve business challenges in this way by boosting customer satisfaction by enhancing procedures while lowering inefficiencies
and redundancies.
The Dynamics Of Data Science And Business Problems:
It's easy to lose sight of the forest amidst so many towering trees. Many times, the real problem isn't the problem you're looking at. It's what you cannot
see. This analogy can easily apply to any business, big or small, that has so many priorities it is unable to see the most pressing. That is where data
science can step in.
Your most difficult problems have their solutions right in front of you. Your company is the finest source of the information required to address your
business's issues. The magnitude of the data itself is a problem. With datasets, these large, human eyes are unable to detect patterns. To get useful
knowledge, you need analytics and a computer—often many. KPIs may be used by data analytics and business intelligence to determine priorities based
on the pertinent facts for that issue. Here are three instances of how your data, analytics, and scientists may use data to find possibilities and challenges
while putting together a flawless, almost creative, solution.

6. THREE WAYS DATA SCIENCE CAN HELP SOLVE PROBLEMS IN
YOUR BUSINESS
2. Developing New Products And Services
Sometimes a whole new product or service is required, frequently one that is tied to your current business objectives and operations.
Netflix is a good place to start when looking for this new development. It started out as a practical and cost-effective substitute for
renting movies. They gradually improved their service as needs and technology changed. First, by providing streaming services as a
supplemental watching choice. Customers quickly realized its ease, and streaming services developed to dominate the watching
landscape.
Netflix made a wise decision by including games in their lineup of entertainment, anticipating the demand from gamers. Lastly, they
cleverly saw the chance to sell their already-watched games and movies to devoted clients in order to squeeze out the last few cents
of profit. This case study exemplifies how a business can use data to guide every decision and build on early achievements to
achieve long-term development and success.

7. THREE WAYS DATA SCIENCE CAN HELP SOLVE PROBLEMS IN YOUR
BUSINESS
3. Data-Value Identification
Having data is one thing, but realising its potential is quite another. As noted before that some people see data science as mystical and magical. While
not quite true, it must be acknowledged that data science has certain mystical qualities. By offering fresh possibilities and guidance, data may reveal
new value in circumstances and opportunities that are already familiar.One area where data science may show its strength is through freeform analysis.
Without a predetermined aim, quest, or conclusion in mind, the capacity to evaluate and appraise may take you to unexpected and occasionally
enlightening locations.
Algorithms can quickly identify patterns that are far too subtle for the human mind to foresee. See it as a thorough scan of your landscape of vast data,
which may frequently highlight or expose previously hidden or uncharted territory and provide something completely novel. Because you are now
catering to a different group of customers, this wealth of useful data and information may enable you to grow your customer base and boost your sales
volume.
The fact that users frequently wind up inspiring and encouraging data scientists on your team is one of the finest results of employing data science to
address business challenges. They may come out as more than just data analysts. Instead, they work as a team to come up with attractive solutions that
benefit clients, communities, and corporate cultures. Data science has the ability to assist in finding novel solutions to a wide range of issues by
utilising the information your company already gathers. It's an additional tool you may use to grow your company by taking on challenges head-on.

8. THANK YOU