Why Businesses Use Facebook Marketing

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Northeast Ohio Media Group

Why do businesses use Facebook and why do people like businesses pages on Facebook?

Redes sociales Empresariales Tecnología

Can your business afford to
NOT be on Facebook?

Source: http://www.grosocial.com/graphics/facebook-numbers-help/

2

Probably not

Source: http://www.grosocial.com/graphics/facebook-numbers-help/

3

Your customers
(and everyone else)
are on Facebook

4

Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

5

Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

6

Unique monthly visitors (not counting mobile) in Cleveland

Source: ComScore

7

Wal-Mart
34 MILLION fans, more than 32 MILLION in the U.S.!

9

Top Brands on Facebook in the U.S.

Source: socialbakers.com

10

Top Brands on Facebook in the World

Source: socialbakers.com

11

Tostitos
More than 65,000 new fans every day!
13

How Does Facebook Affect
Shopping Behavior?

26

How Does Facebook Affect
Shopping Behavior?

27

What Works for Businesses
on Facebook?
•
•
•
•
•

Exclusive content
Interactive content
Humor, colloquial verbiage
Not too much self-serving content
Expert info, helpful tips

28

The 80/20 Rule
Only 20% of your content should be promotional!
Don’t do too much of this…

32

The 80/20 Rule

…or you’ll get a reaction
like this

33

Resources
•
•
•
•
•
•
•
•
•

NEOhioMediaGroup.com/blog
AllFacebook.com
SocialMediaExaminer.com
SocialBakers.com
SocialMediaToday.com
HubSpot.com
Facebook.com
Mashable.com
35
Slideshare.net/NEOhioMediaGroup

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Why Businesses Use Facebook Marketing

1. WHY BUSINESSES USE

2. Can your business afford to NOT be on Facebook? Source: http://www.grosocial.com/graphics/facebook-numbers-help/ 2

3. Probably not Source: http://www.grosocial.com/graphics/facebook-numbers-help/ 3

4. Your customers (and everyone else) are on Facebook 4

5. Unique monthly visitors (not counting mobile) in Cleveland Source: ComScore 5

6. Unique monthly visitors (not counting mobile) in Cleveland Source: ComScore 6

7. Unique monthly visitors (not counting mobile) in Cleveland Source: ComScore 7

8. Trivia Time! 8

9. Wal-Mart 34 MILLION fans, more than 32 MILLION in the U.S.! 9

10. Top Brands on Facebook in the U.S. Source: socialbakers.com 10

11. Top Brands on Facebook in the World Source: socialbakers.com 11

12. Trivia Time! 12

13. Tostitos More than 65,000 new fans every day! 13

14. Why Businesses Use Facebook • Interact with customers and get a pulse on the customer base • Brand awareness • Humanize the brand • Drive Traffic • Sell products/services • Generate Leads • Thought Leadership 14

15. Interact With Customers 15

16. Brand Awareness 16

17. Humanize the Brand 17

18. Drive Traffic 18

19. Sell Products and Services 19

20. Generate Leads 20

21. Thought Leadership 21

22. Why People “Like” Businesses on Facebook • Customer service • Exclusive content and information • Deals • Brand loyalty/Fandom 22

23. Customer Service 23

24. Exclusive Content and Deals 24

25. Brand Loyalty 25

26. How Does Facebook Affect Shopping Behavior? 26

27. How Does Facebook Affect Shopping Behavior? 27

28. What Works for Businesses on Facebook? • • • • • Exclusive content Interactive content Humor, colloquial verbiage Not too much self-serving content Expert info, helpful tips 28

29. Exclusive Content 29

30. Interactive Content 30

31. Humor 31

32. The 80/20 Rule Only 20% of your content should be promotional! Don’t do too much of this… 32

33. The 80/20 Rule …or you’ll get a reaction like this 33

34. Expert Info 34

35. Resources • • • • • • • • • NEOhioMediaGroup.com/blog AllFacebook.com SocialMediaExaminer.com SocialBakers.com SocialMediaToday.com HubSpot.com Facebook.com Mashable.com 35 Slideshare.net/NEOhioMediaGroup

36. 36