Elinor Olisa, the co-founder & director of DegreeArt, talks about her experience and insights from running a R&D funded project. This presentation was delivered at the Digital R&D in the Arts Annual Forum at Vinopolis on 3 July 2014. For more information, visit: http://www.nesta.org.uk/event/digital-rd-arts-annual-forum

1. THE FINE ART OF COLLABORATION
R&D FOR THE ARTS ANNUAL FORUM, JULY 2014
Elinor Olisa, Director of DegreeArt.com
www.DegreeArt.com @DegreeArt

2. THE R&D COLLABORATORS
THE R&D ARTELLITE TEAM THE ARTELLITE USERS
 DegreeArt.com – Lead Art Partner
 Kingston University – Lead
Researcher
 Snowflake Digital – Lead
Developer
 Nesta & The Learning Partners
ARTISTS
GALLERIES
ARTS ORGANISATIONS
BUYERS & BROWSERS

3. OUR R&D QUESTIONS
1) WHY IS THE ART INDUSTRY
VIRTUALLY ABSENT ONLINE?
2) CAN WE COMBINE THE BEST OF THE
OFFLINE + BEST OF THE ONLINE?
3) CAN WE ALL COLLABORATE?

4. THE NEED
- Prohibitive Costs
- Disbelief & Fear of the Unknown
- Smoke and Mirrors
- Lack of Guidance
- Inability to Collaborate
Lack of Sympathetic
Ecommerce Solutions for the
Art World
Artists Losing the Support
Structure Provided by
Galleries
Poor Online Customer
Experiences

5. OUR PROJECT
- Fine Art Ecommerce Industry Survey
- Research and Experience Led
Designs
- Bespoke Built Platform for the Art
Industry
- Best Practice Guides
- Continual Development
- Ongoing R&D

6. OUR 5 COLLABORATION INSIGHTS
Politeness is the poison of collaboration.
(Edwin Land)
1. Collaboration With Grant
Providers
2. Commercial v Non-
Commercial Entities
3. Share Everything
4. Hire a Project Manager
5. Build on Existing Collaborations

7. COLLABORATION CONCLUSION
I think it is in collaboration that the nature of
art is revealed.
Steve Lacy
For more info:
www.artellitehub.com
Elinor@DegreeArt.com