This document discusses how data scientists can help companies get value from their data. It provides examples of how dynamic pricing, Google Adwords bid optimization, statistical conversion attribution, and media mix optimization can help increase profits. The document emphasizes that data integration across different areas like price, advertising, sales is an important trend. It recommends companies take steps like data collection, analysis, prototyping and proofs of concept to implement these strategies effectively. Cross-functional teams with skills in statistics, IT and business are needed, and companies should assess what data they currently have available.