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Dorchester Community Food CoDorchester Community Food CoDorchester Community Food CoDorchester Community Food Co----opopopop
Building Community Support and PartnershipsBuilding Community Support and PartnershipsBuilding Community Support and PartnershipsBuilding Community Support and Partnerships
for a Multifor a Multifor a Multifor a Multi----Stakeholder Food CoStakeholder Food CoStakeholder Food CoStakeholder Food Co----opopopop
Dorchester is Boston’s
largest and most diverse
neighborhood.
The more than 100,000
residents represent
a wide range
of socio-economic,
racial and
ethnic groups.
MissionMissionMissionMission
The Dorchester Community Food Co-op (DCFC)
will be a community and worker owned cooperative
enterprise that provides economic opportunity and
access to healthy, affordable food for residents of
Dorchester and the surrounding neighborhoods.
Key DecisionKey DecisionKey DecisionKey Decision
The Co-op project has three main objectives:
Economic Development
Access to Healthy Food
Active Community Space
Why a MultiWhy a MultiWhy a MultiWhy a Multi----Stakeholder CoStakeholder CoStakeholder CoStakeholder Co----op?op?op?op?
Begin to create a co-op economy in Dorchester, that
involves community residents as well as workers in the
enterprises
Expand the cooperative economy through purchasing
products and services from existing co-ops and supporting
the launch of new co-ops
Create a community asset that provides long-term job
opportunities with growth potential for neighborhood
residents.
Having workers as owners ensures that workers have a
seat on the Board and a say in the running of the business.
Structure of OwnershipStructure of OwnershipStructure of OwnershipStructure of Ownership
• Two classes of member-owners:
– Community-owners
• Member share = $100 per household
• Community member owners elect representatives
to the Board of Directors (x # of seats)
• Certain percent of profit distributed in Patronage
dividend based on $$ spent during year
– Worker-owners
• Member share = $250 per worker
• Worker member owners elect representatives to
the Board of Directors (x # of seats)
• Certain percent of profit distributed in Patronage
dividend based on # of hours worked during year
Example ofExample ofExample ofExample of
Consumer/Worker Owned Food CoConsumer/Worker Owned Food CoConsumer/Worker Owned Food CoConsumer/Worker Owned Food Co----opopopop
• Weaver St. Market (North Carolina)
www.weaverstreetmarket.coop
Community Organizing StrategyCommunity Organizing StrategyCommunity Organizing StrategyCommunity Organizing Strategy
• Identify and meet with key individuals in the
community
– Schedule one-on-ones to present co-op idea
– Invite participation in co-op activities
– Recruit leadership for the co-op and plug people into
volunteer activities
• Identify and meet with key groups in the
community/city
– Neighborhood associations and block groups
– Social service agencies
– Activist issue organizations
– City agencies
• Create activities and events to generate
interest in the co-op, connect the co-op identity
to positive community building, and begin to
build an interest list
– Have co-op materials at every event
– Sign up lists at every event
– Begin to provide value to the community, particularly
through “placemaking” events
– Hold events in different parts of the neighborhood
– Meetings are not always the best way to draw in
people
– Bring in community partners for each event
– Do publicity around each event
Examples of reaching out toExamples of reaching out toExamples of reaching out toExamples of reaching out to
individuals and potential partnersindividuals and potential partnersindividuals and potential partnersindividuals and potential partners
MarchMarchMarchMarch
2011201120112011
Series of initial meetings with community activists,
neighborhood groups and municipal agencies to
explore Dorchester Food Co-op concept. These
meetings continue throughout the development of
the co-op
April/May2011April/May2011April/May2011April/May2011
First community information meeting
held to discuss plans to start a
Dorchester Co-op.
Begin to gather names for Co-op Interest
List.
First meeting of steering committee
JuneJuneJuneJune----August 2011August 2011August 2011August 2011
Attend Community Fairs
Table at Farmers’ Markets
across Dorchester
DCFC represented at City of Boston Urban Agriculture
Kickoff
Coop invited to participate in Mayor’s Food Policy Council
January 2012January 2012January 2012January 2012
Receive Matching Grants from Trefler
Foundation and Boston Impact Initiative
for feasibility studies and to support
organizational capacity building.
Hire 3-person part-time team to handle
project management, outreach and
organizing, and pilot lines of business
development
OctoberOctoberOctoberOctober ––––
NovemberNovemberNovemberNovember
2012201220122012
Hire Winter Farmers’ Market
Manager and begin fundraising
and recruiting vendorsLynn Murray, Jhana Senxian,
Jenny Silverman
Jennie Msall
Neighborhood Groups:Neighborhood Groups:Neighborhood Groups:Neighborhood Groups:
Ashmont Hill Association
Ashmont Adams Association
Cedar Grove Association
Codman Square Neighborhood Council and Health Committee
Fields Corner Five Streets Association
Hancock St. Civic Association
Meetinghouse Hill Civic Association
Peabody Slope Association
Neighborhood Improvement Committee (Codman Square)
ROC (Redefining Our Community)
TNT (Talbot Norfolk Triangle)
UNA (United Neighborhoods Association)
In addition to meeting with dozens of individuals,
the DCFC organizers have met with the following organizations and groups
Health CentersHealth CentersHealth CentersHealth Centers
Wellness OrganizationsWellness OrganizationsWellness OrganizationsWellness Organizations
Boston Collaborative for Food and Fitness
Boston Public Health Commission
Bowdoin St. Health Center—Food in the Hood Committee
Carney Hospital
Codman Square Health Center
Family Nurturing Center
Harbor Health/Geiger Health Center
Healthworks Codman Square
Mattapan Collaborative on Food and Fitness
Patch Program
WIC Nutritionists Committee
Community OrganizationsCommunity OrganizationsCommunity OrganizationsCommunity Organizations
Educational InstitutionsEducational InstitutionsEducational InstitutionsEducational Institutions
AFAB-KAFANM Association of Haitian Women
Boston Architectural College
Center for Community Health, Education & Research
Dorchester Arts Collaborative
Dot Grows Garden Council/Boston Natural Areas Network
Four Corners Action Coalition
GreenDorchester
(formerly Dorchester Environmental Health Coalition)
Sustainability Guild International
The Food Project
Community EconomicCommunity EconomicCommunity EconomicCommunity Economic
Development OrganizationsDevelopment OrganizationsDevelopment OrganizationsDevelopment Organizations
Bowdoin Geneva Main Streets
Codman Square NDC
Dorchester Bay EDC
Fields Corner Main Streets
Four Corners Main Streets
St. Marks Area Main Streets
Uphams Corner Main Streets
Viet AID
City AgenciesCity AgenciesCity AgenciesCity Agencies
Boston DND
Food Initiatives of the Mayor’s Office
Mayor’s Food Policy Council
Boston Public Health Commission
FoundationsFoundationsFoundationsFoundations
The Boston Foundation
Community Law Foundation
Kendall Foundation
Trefler Foundation
Boston Impact Initiative
Examples of Activities and EventsExamples of Activities and EventsExamples of Activities and EventsExamples of Activities and Events
JuneJuneJuneJune
2011201120112011
• Food Co-op volunteers march in
Dorchester Day Parade and create first
visibility for Co-op
Summer 2011Summer 2011Summer 2011Summer 2011
First Co-op Community Potluck in
Nightingale Community Garden
SeptemberSeptemberSeptemberSeptember
2011201120112011
First $5 Meal Challenge—more
than 70 people attend
JanuaryJanuaryJanuaryJanuary----March 2012March 2012March 2012March 2012
Winter Farmers’ Market Grand
Opening attracts 650 shoppers on first
day, appearances by Mayor Menino
and other dignitaries
Fall 2012Fall 2012Fall 2012Fall 2012
Begin to organize for Winter Farmers’
Market
Kickstarter Campaign raises money
for the market AND creates
community buzz and outreach for the
market
Winter Farmers Market!Winter Farmers Market!Winter Farmers Market!Winter Farmers Market!
AprilAprilAprilApril
2012201220122012
Pot Luck and Membership kickoff
April 1
Co-op receives Mayor Menino’s
2012 Green Sustainable Food
Leadership Award
Co-op awarded Boston Public
Health Commission Strategic
Alliance for Health Food Access
Grant to run Community Supported
Café in Summer of 2012
MayMayMayMay
2012201220122012
JuneJuneJuneJune
2012201220122012
Goal of 100 member-
owners by Dorchester
Day achieved.
DCFC marches for
second year in
Dorchester Day Parade
AugustAugustAugustAugust
2012201220122012
“Fresh Fridays” is a smash success,
drawing more than 750 to the First
Parish Church on Friday evenings
for healthy food, music, and
dynamic space for celebrating the
diversity of Dorchester.
Fresh Fridays:Fresh Fridays:Fresh Fridays:Fresh Fridays: A Global Fusion of Taste & Sound
“Fresh Fridays Grand Finale in the
Coleman St. Community Garden is
attended by the Mayor and is
attended by over 250 local
residents!
SeptemberSeptemberSeptemberSeptember
2012201220122012
December 2012December 2012December 2012December 2012
Holiday Party and first Annual Meeting at
Cesaria’s Restaurant in Bowdoin Geneva.
Attended by 80 people—more than half
people of color.
JanuaryJanuaryJanuaryJanuary----MarchMarchMarchMarch
2013201320132013
Second Season of Winter
Farmers’ Market: Despite being
plagued with snowy Sundays—
attendance equal to first season
with much higher diversity ratios
March 2013March 2013March 2013March 2013
Seafood Festival at Winter Market co-
sponsored by Boston Collaborative for
Food and Fitness and Northwest Atlantic
marine Alliance draws big crowds.
Winter Farmers Market Season 2!Winter Farmers Market Season 2!Winter Farmers Market Season 2!Winter Farmers Market Season 2!
Next stepsNext stepsNext stepsNext steps
Vision
Develop plan for departments, product mix and store design
Continue to develop affordability models
Develop model for worker-owner component of co-op
Community and Membership
Build levels of engagement
Continue developing neighborhood teams and hold a
series of house parties, film nights and “meet-ups at
local restaurants
Achieve 2013 Membership Drive Goal of 500
household member-owners by December 31, 2013.
Current count is 243.
Continue to build development partners
Continue to develop institutional partners
Create “task” committees
Funding
Continue Grant writing process to fully fund development
and feasibility stage and begin funding for implementation
Continue selling equity shares.
Current equity is $20,658
Begin identifying sources for the $1.1 million in grants we
need to open the store
Systems
Create fully operational website
Create solid database and communication system
Do we need public presence (office space?)

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Dorchester Community Food Co-op: Building a Multi-Stakeholder Co-op

  • 1. Dorchester Community Food CoDorchester Community Food CoDorchester Community Food CoDorchester Community Food Co----opopopop Building Community Support and PartnershipsBuilding Community Support and PartnershipsBuilding Community Support and PartnershipsBuilding Community Support and Partnerships for a Multifor a Multifor a Multifor a Multi----Stakeholder Food CoStakeholder Food CoStakeholder Food CoStakeholder Food Co----opopopop
  • 2. Dorchester is Boston’s largest and most diverse neighborhood. The more than 100,000 residents represent a wide range of socio-economic, racial and ethnic groups.
  • 3. MissionMissionMissionMission The Dorchester Community Food Co-op (DCFC) will be a community and worker owned cooperative enterprise that provides economic opportunity and access to healthy, affordable food for residents of Dorchester and the surrounding neighborhoods.
  • 4. Key DecisionKey DecisionKey DecisionKey Decision The Co-op project has three main objectives: Economic Development Access to Healthy Food Active Community Space
  • 5. Why a MultiWhy a MultiWhy a MultiWhy a Multi----Stakeholder CoStakeholder CoStakeholder CoStakeholder Co----op?op?op?op? Begin to create a co-op economy in Dorchester, that involves community residents as well as workers in the enterprises Expand the cooperative economy through purchasing products and services from existing co-ops and supporting the launch of new co-ops Create a community asset that provides long-term job opportunities with growth potential for neighborhood residents. Having workers as owners ensures that workers have a seat on the Board and a say in the running of the business.
  • 6. Structure of OwnershipStructure of OwnershipStructure of OwnershipStructure of Ownership • Two classes of member-owners: – Community-owners • Member share = $100 per household • Community member owners elect representatives to the Board of Directors (x # of seats) • Certain percent of profit distributed in Patronage dividend based on $$ spent during year – Worker-owners • Member share = $250 per worker • Worker member owners elect representatives to the Board of Directors (x # of seats) • Certain percent of profit distributed in Patronage dividend based on # of hours worked during year
  • 7. Example ofExample ofExample ofExample of Consumer/Worker Owned Food CoConsumer/Worker Owned Food CoConsumer/Worker Owned Food CoConsumer/Worker Owned Food Co----opopopop • Weaver St. Market (North Carolina) www.weaverstreetmarket.coop
  • 8. Community Organizing StrategyCommunity Organizing StrategyCommunity Organizing StrategyCommunity Organizing Strategy • Identify and meet with key individuals in the community – Schedule one-on-ones to present co-op idea – Invite participation in co-op activities – Recruit leadership for the co-op and plug people into volunteer activities • Identify and meet with key groups in the community/city – Neighborhood associations and block groups – Social service agencies – Activist issue organizations – City agencies
  • 9. • Create activities and events to generate interest in the co-op, connect the co-op identity to positive community building, and begin to build an interest list – Have co-op materials at every event – Sign up lists at every event – Begin to provide value to the community, particularly through “placemaking” events – Hold events in different parts of the neighborhood – Meetings are not always the best way to draw in people – Bring in community partners for each event – Do publicity around each event
  • 10. Examples of reaching out toExamples of reaching out toExamples of reaching out toExamples of reaching out to individuals and potential partnersindividuals and potential partnersindividuals and potential partnersindividuals and potential partners MarchMarchMarchMarch 2011201120112011 Series of initial meetings with community activists, neighborhood groups and municipal agencies to explore Dorchester Food Co-op concept. These meetings continue throughout the development of the co-op April/May2011April/May2011April/May2011April/May2011 First community information meeting held to discuss plans to start a Dorchester Co-op. Begin to gather names for Co-op Interest List. First meeting of steering committee
  • 11. JuneJuneJuneJune----August 2011August 2011August 2011August 2011 Attend Community Fairs Table at Farmers’ Markets across Dorchester DCFC represented at City of Boston Urban Agriculture Kickoff Coop invited to participate in Mayor’s Food Policy Council January 2012January 2012January 2012January 2012
  • 12. Receive Matching Grants from Trefler Foundation and Boston Impact Initiative for feasibility studies and to support organizational capacity building. Hire 3-person part-time team to handle project management, outreach and organizing, and pilot lines of business development OctoberOctoberOctoberOctober –––– NovemberNovemberNovemberNovember 2012201220122012 Hire Winter Farmers’ Market Manager and begin fundraising and recruiting vendorsLynn Murray, Jhana Senxian, Jenny Silverman Jennie Msall
  • 13. Neighborhood Groups:Neighborhood Groups:Neighborhood Groups:Neighborhood Groups: Ashmont Hill Association Ashmont Adams Association Cedar Grove Association Codman Square Neighborhood Council and Health Committee Fields Corner Five Streets Association Hancock St. Civic Association Meetinghouse Hill Civic Association Peabody Slope Association Neighborhood Improvement Committee (Codman Square) ROC (Redefining Our Community) TNT (Talbot Norfolk Triangle) UNA (United Neighborhoods Association) In addition to meeting with dozens of individuals, the DCFC organizers have met with the following organizations and groups
  • 14. Health CentersHealth CentersHealth CentersHealth Centers Wellness OrganizationsWellness OrganizationsWellness OrganizationsWellness Organizations Boston Collaborative for Food and Fitness Boston Public Health Commission Bowdoin St. Health Center—Food in the Hood Committee Carney Hospital Codman Square Health Center Family Nurturing Center Harbor Health/Geiger Health Center Healthworks Codman Square Mattapan Collaborative on Food and Fitness Patch Program WIC Nutritionists Committee
  • 15. Community OrganizationsCommunity OrganizationsCommunity OrganizationsCommunity Organizations Educational InstitutionsEducational InstitutionsEducational InstitutionsEducational Institutions AFAB-KAFANM Association of Haitian Women Boston Architectural College Center for Community Health, Education & Research Dorchester Arts Collaborative Dot Grows Garden Council/Boston Natural Areas Network Four Corners Action Coalition GreenDorchester (formerly Dorchester Environmental Health Coalition) Sustainability Guild International The Food Project
  • 16. Community EconomicCommunity EconomicCommunity EconomicCommunity Economic Development OrganizationsDevelopment OrganizationsDevelopment OrganizationsDevelopment Organizations Bowdoin Geneva Main Streets Codman Square NDC Dorchester Bay EDC Fields Corner Main Streets Four Corners Main Streets St. Marks Area Main Streets Uphams Corner Main Streets Viet AID
  • 17. City AgenciesCity AgenciesCity AgenciesCity Agencies Boston DND Food Initiatives of the Mayor’s Office Mayor’s Food Policy Council Boston Public Health Commission FoundationsFoundationsFoundationsFoundations The Boston Foundation Community Law Foundation Kendall Foundation Trefler Foundation Boston Impact Initiative
  • 18. Examples of Activities and EventsExamples of Activities and EventsExamples of Activities and EventsExamples of Activities and Events JuneJuneJuneJune 2011201120112011 • Food Co-op volunteers march in Dorchester Day Parade and create first visibility for Co-op
  • 19. Summer 2011Summer 2011Summer 2011Summer 2011 First Co-op Community Potluck in Nightingale Community Garden SeptemberSeptemberSeptemberSeptember 2011201120112011 First $5 Meal Challenge—more than 70 people attend
  • 20. JanuaryJanuaryJanuaryJanuary----March 2012March 2012March 2012March 2012 Winter Farmers’ Market Grand Opening attracts 650 shoppers on first day, appearances by Mayor Menino and other dignitaries Fall 2012Fall 2012Fall 2012Fall 2012 Begin to organize for Winter Farmers’ Market Kickstarter Campaign raises money for the market AND creates community buzz and outreach for the market
  • 21. Winter Farmers Market!Winter Farmers Market!Winter Farmers Market!Winter Farmers Market!
  • 22. AprilAprilAprilApril 2012201220122012 Pot Luck and Membership kickoff April 1 Co-op receives Mayor Menino’s 2012 Green Sustainable Food Leadership Award Co-op awarded Boston Public Health Commission Strategic Alliance for Health Food Access Grant to run Community Supported Café in Summer of 2012 MayMayMayMay 2012201220122012
  • 23. JuneJuneJuneJune 2012201220122012 Goal of 100 member- owners by Dorchester Day achieved. DCFC marches for second year in Dorchester Day Parade
  • 24. AugustAugustAugustAugust 2012201220122012 “Fresh Fridays” is a smash success, drawing more than 750 to the First Parish Church on Friday evenings for healthy food, music, and dynamic space for celebrating the diversity of Dorchester.
  • 25. Fresh Fridays:Fresh Fridays:Fresh Fridays:Fresh Fridays: A Global Fusion of Taste & Sound
  • 26. “Fresh Fridays Grand Finale in the Coleman St. Community Garden is attended by the Mayor and is attended by over 250 local residents! SeptemberSeptemberSeptemberSeptember 2012201220122012
  • 27. December 2012December 2012December 2012December 2012 Holiday Party and first Annual Meeting at Cesaria’s Restaurant in Bowdoin Geneva. Attended by 80 people—more than half people of color. JanuaryJanuaryJanuaryJanuary----MarchMarchMarchMarch 2013201320132013 Second Season of Winter Farmers’ Market: Despite being plagued with snowy Sundays— attendance equal to first season with much higher diversity ratios
  • 28. March 2013March 2013March 2013March 2013 Seafood Festival at Winter Market co- sponsored by Boston Collaborative for Food and Fitness and Northwest Atlantic marine Alliance draws big crowds.
  • 29. Winter Farmers Market Season 2!Winter Farmers Market Season 2!Winter Farmers Market Season 2!Winter Farmers Market Season 2!
  • 30. Next stepsNext stepsNext stepsNext steps Vision Develop plan for departments, product mix and store design Continue to develop affordability models Develop model for worker-owner component of co-op
  • 31. Community and Membership Build levels of engagement Continue developing neighborhood teams and hold a series of house parties, film nights and “meet-ups at local restaurants Achieve 2013 Membership Drive Goal of 500 household member-owners by December 31, 2013. Current count is 243. Continue to build development partners Continue to develop institutional partners Create “task” committees
  • 32. Funding Continue Grant writing process to fully fund development and feasibility stage and begin funding for implementation Continue selling equity shares. Current equity is $20,658 Begin identifying sources for the $1.1 million in grants we need to open the store Systems Create fully operational website Create solid database and communication system Do we need public presence (office space?)