Community Fundraising Guide
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Fundraising in your Community Presentation delivered by Katie Pollock at NICVA's member event on 7 October 2014.
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Community Fundraising Guide
- 1. Fundraising in your Community Katie Pollock 7th October 2014
- 2. What is Community Fundraising?
- 3. Why Community Fundraising? Brings new donors on board Attracts positive PR and increases brand awareness Builds quality long term relationships Keeps donors engaged Unrestricted funds
- 4. Margaret Meade ‘Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has’
- 5. Getting started Who do you know? Who do they know? What are their interests? What could they do? Who can ask them?
- 6. Getting started Build a core of supporters Choose something they are engaged Give them ownership Consider a joint initiative to reduce the risk Use the experts
- 7. Building the relationship It’s a two way thing Why are your supporters here? What motivates them? Make them feel supported Give them the tools and direction Make sure they get something back Know your donors
- 8. Building the relationship Ask Thank Update and thank again Thank again Ask Again
- 9. Health and Safety Risk assessment Insurance Protection of children and vulnerable adults Permission forms Policies and procedures First Aid
- 10. Health and Safety Health and Safety at Work (Northern Ireland) Order 1978 Safeguarding Vulnerable Groups (Northern Ireland) Order 2007 Management of Health and Safety at Work Regulations (Northern Ireland) 2000 Betting, Gaming, Lotteries and Amusements (Northern Ireland) Order 1985 Betting and Lotteries (Northern Ireland) Order 1994 The Access to the Countryside (Northern Ireland) Order 1983 Food Safety (Northern Ireland) Order 1991 Food Hygiene (Northern Ireland) Regulations 2006 House to House Charitable Collections Act (Northern Ireland) Employment Rights (Northern Ireland) Order 1996 Charities Act (Northern Ireland) 2008 Trustee Act (Northern Ireland) 1958 Trustee Act (Northern Ireland) 2001
- 12. Useful Guidance IOF Fundraising Code FRSB Charity Commission NICVA
- 13. And don’t forget… Plan Check Do Review
- 14. Share and Share alike
- 15. Think Time Cost Return Risk
- 16. Volunteers are your best asset
- 17. People give to people NFP Synergy CAMEO Fundraising events 2013 • Relationships are the key reason behind sponsorship – 62% of the public said the fact that the person taking part was a close friend or family member led them to donate. Other reasons for sponsorship were considered less important and were selected by around a third of the public. • Similarly, most people are motivated to take part in an active sponsored event because their friends and family are also taking part (43%). However the gap between this and other motivating factors is much smaller – the next most popular reason is ‘support for the cause’ (39%).
- 18. Be Creative
- 19. Use the people and services available
- 20. Watch other trends/ organisations
- 21. Use Technology available to you JustTextGiving Crowdfunding Facebook, Linked In, Twitter, Pinterest Text message marketing Bluetooth advertising Apps
- 22. Spread the word Social Media Regional press Radio Newsletters Forums Websites – What's On NI, Community NI
- 23. Get as many freebies as you can, get sponsored for what you can’t get free.
- 24. Don’t juggle too many plates at once
- 25. Margaret Meade ‘Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has’
- 26. Questions?
Notas del editor
- Ask Audience… Community fundraising, especially events, can have one of the lowest ROI’s and often community fundraisers require a lot of support and resource. But..
- Hold cultivation or update events
- Take your donors on a journey – the next ask may not be a community one?
- Share your donors, what is best for the organisation, not what is best for your budget line
- Risk is reputational as well as health and safety. Does the event fit with your organisation goals and objectives?
- Volunteers know their area better than anyone Volunteers are low cost Volunteers can speak with a passion you may not have
- Focus on your cash cows – what brings in the best return
- Trends are difficult to predict or start. But you need to be ready to jump on the bandwagon when they happen. No Make up selfie raised £8million for cancer research, inspired many more things such as people with cancer asking for shares, people asking for organ donations men putting makeup on The Ice Bucket challenge has raised $100million for ALS in the USA and £6million for the motor nuerone association
- Focus on your cash cows – what brings in the best return