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Optimize Retail Sales this Holiday Season with the Holiday Trend Tracker
A SOPHISTICATED APPROACH TO OPTIMIZING SALES THIS HOLIDAY SEASON WITH THE HOLIDAY TREND TRACKER How can your marketing, merchandising and promotions teams leverage social media to engage your key customers and capture wallet share during the ever-critical holiday season?With so much at stake for retailers during the holiday season, it’s critical to understand your sales and marketingeffectiveness in real time to engage your customers at the right moments in the purchase cycle. Keeping a pulseon rapidly-changing consumer attitudes and opinions toward your products and your competitors’ is the differencebetween winning and losing this holiday season. NM Incite‘s Holiday Trend Tracker empowers retailers to makein-ﬂight adjustments to marketing and sales strategies throughout the holiday season. Analyzing real-time socialmedia data, NM Incite’s Trend Tracker delivers four key reports weekly that provide real-time, targeted insights andrecommendations that will optimize holiday sales and boost your bottom line:1. Competitive Benchmarking Analysis 3. Key Product Share of Voice (SOV) Report Identify emerging discussions about your products and shopping Understand the SOV across your product suite and benchmark drivers on a weekly basis and compare this to your top this against your competitors. competitors to spot key trend shifts. Why is this important? Downward trends in buzz might Why is this important? Understand where you need to focus indicate a need to invest more in digital media and more on pricing and promotions to ensure people are free-standing inserts to promote speciﬁc categories and help mentioning your store when they are also talking about your boost share of voice during these critical weeks. hottest, high-margin products.2. Retailer Engagement Scorecard 4. Customer Segmentation Optimization Discover how in tune your target customers are with your store, Discover which customer segments are impacting sales in order departments and/or products. Identify attitudinal shifts week to to increase share of voice among these groups and refocus week and uncover key discussion drivers. Track changes in marketing efforts. passions and pain points that prompt shifts in purchase behaviors. Why is this important? If you want to drive more buzz from moms or sports enthusiasts – or your own brand advocates Why is this important? Is your inventory aligned with what – understanding how your conversations are trending each consumers want? Are you practicing good social care by week can provide critical insights into when/how you need responding directly to negative comments about in-store to increase efforts with those segments to generate more experiences? positive sentiment.NM Incite also provides a post-season wrap up that will show how your store performed in social media compared to competitors and willprovide insights you can use to optimize social strategies for the next big push. NM Incite retail solutions organize, segment and analyze clean, trusted global insights across hundreds of millions of social media messages in real time.NM INCITE • 770 Broadway, New York, NY 10003 • nmincite.comKate Hansen • firstname.lastname@example.org • 312-401-2551 KNOW THE CUSTOMER