So what's the recipe for social media success? Learn from the Senior VP of CRC Public Relations, Mike Thompson.

1. Social Media
RightOnline
May 2, 2015

2. The Four A’s of Social & Digital Media
• Amplification
• Activation
• Actionable Intelligence
• Ability

3. “Free like a puppy, not free like a beer.”

4. Social Drives Traffic
Source: https://blog.shareaholic.com/social-media-traffic-trends-01-2015/
http://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/

5. Which Platforms?

6. A Word About Young People
Source: http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/pi_2015-04-09_teensandtech_01/
http://www.americanpressinstitute.org/publications/reports/survey-research/differences-within-millennials/

7. Facebook: How Many Fans?

8. Lots of Other Platforms

9. Final Message: Words (Characters) Count
Source: https://blog.bufferapp.com/optimal-length-social-media

10. Mike Thompson
703.683.5004 x 117
mthompson@crcpublicrelations.com
@MikeThompsonJr