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Why Isn’t My Social Media Strategy Working?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Show of Hands… ,[object Object],[object Object],[object Object],[object Object]
A Show of Hands… ,[object Object],[object Object],[object Object]
Today’s Talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Media Continues to Matter  ,[object Object]
Where the Masses Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stats …and What They Mean  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Spotlight on Twitter ,[object Object],[object Object],[object Object]
Remember #1 - Social Media are TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember #2 - Social Media Comes in Many Forms
Add (publicize) information as it comes
CGC: Consumer-Generated Content
How do I Know my Strategy Isn’t Working? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reports and Tips Focus on Marketing Strategies
Focus on PR Goals  ,[object Object],[object Object],[object Object],[object Object]
Focus on PR Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Signs ,[object Object],[object Object],[object Object]
No News is Bad News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sophisticated Dashboards…
Look and Listen Everywhere, to Everyone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Topics
Key Phrases
Find the Loudest Talkers –    are they influential in your market?
Read the Comments, Not Just Original Content
Sign: Lack of Engagement on Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solution: Review Your Content ,[object Object],[object Object],[object Object],[object Object]
Content for Twitter ,[object Object],[object Object]
Tweets from PR Agency Partner
Corporate Video...yawnnnnnnnnn
Demo and How to Video = Comments
Sign #3 Inconsistent Dialogue  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Give Context to Story, Behind the Scenes
Joining a Conversation
Redirect to More Information
Adjusting Your Social Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications Flow Chart  Non-Profit Organization Academia Government Industry Profs Students Prov. Fed. Intl. Biz Non-Profit
The Social Web Non-Profit Organization Academia Government Industry Profs Students Prov. Fed. Intl. Biz Non-Profit
Choose Tools and Content Per Community ,[object Object],[object Object],[object Object],[object Object]
Choose Tools and Content Per Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choose Tools and Content Per Community ,[object Object],[object Object],[object Object]
5 Steps to Re-Strategizing  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Find us on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Us ,[object Object],[object Object],[object Object]
Read the Wall, Not Just the Numbers
Are You a Social Media Leader, Manager or Follower?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Traffic

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Why Isnt My Social Media Strategy Working?

Notas del editor

  1. On behalf of your communications department, do you…
  2. On behalf of your communications department, do you…
  3. For those of you here that have no strategy, and have no involvement in social media you be sure that what I’m about to talk about is as relevant to those who are already invovled with social media – it will make you aware of what to avoid when you do get active on social networks.
  4. For those of you here that have no strategy, and have no involvement in social media you be sure that what I’m about to talk about is as relevant to those who are already invovled with social media – it will make you aware of what to avoid when you do get active on social networks.
  5. Number one: Google, Facebook, Yahoo, Windows Live, 12 Google India It’s not that people don’t read articles from the Vancouver Sun, they’ll read them on Facebook, on a friend with common interest, has posted in their news feed
  6. Easier than ever
  7. The first step to any solid SM plan is to listen and monitor the space. What you hear will help you decide where you’ll fit into the social sphere, if you’re going to create a new community or join one, if you’re going to create a new blog or join a collective one
  8. Be consistent in your messaging across your social spaces
  9. Number one: Google, Facebook, Yahoo, Windows Live, 12 Google India It’s not that people don’t read articles from the Vancouver Sun, they’ll read them on Facebook, on a friend with common interest, has posted in their news feed
  10. Using your mobile phone, send a text message containing only the letter "f" (without quotes) to 32665 (FBOOK).* *Facebook does not charge for this service. Standard messaging rates apply.
  11. Using your mobile phone, send a text message containing only the letter "f" (without quotes) to 32665 (FBOOK).* *Facebook does not charge for this service. Standard messaging rates apply.