Startup Stage - Advertising - Presentation by Rami Alanko, CEO of Beemray at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
5. Location Driven Audiences For Any Vertical
ADTECH
ECOMMERCE
BANKING PROXIMITY
MARKETING
LOCATION
INTELLIGENCE
PLATFORM
SECURITY
CONTENT
6. Publishers are facing a crisis
Publishers are fighting against Google and Facebook and are facing
increasingly hostile advertising market with decreasing revenue and margins.
15%
85%
85 cents of every new dollar spent
in online advertising goes to
Google and Facebook
7. Solution
Beemray helps publishers in personalisation
live better segment consumers based on
1st party data such as location and content
Beemray helps publishers to compete with Facebook and Google
Publishers exchange profile data to
reach a global view on the user
behaviour
1. PERSONALISATION 2. PERSONA DATA EXCHANGE
8. Personas Form Audiences - Location+Content
Personas defined by the intersection
of people, places & time.
HOME
WORK
TRANSPORT
City
Chelsea
Metro
Airport
PLACES
Thamesboat
Wholefoods
Starbucks
Pret-A-Manger
TheShard
Barbershop
Audidealer
Barclaysbank
Parliament
BANKER
WORK
TRANSPORT
Wimbledon
Battersea
Metro,bus
PLACES
VirginActive
Shoppingmall
Starbucks
Westfield
SweatyBetty
Tony&Guy
Citybikes
Halifaxbank
HydePark
HOME
SPORTYWOMAN
PERSONASEMPOWEREDBYLOCATION
PERSONASCOMPLETEDBYCONTENT
GENDER
Male
AGE
45-55
CONTENT
Nasdaq
Properties
Trump
Golf
Electronics
Bonds
GENDER
AGE
CONTENT
Fitness
Health
Bags
Rihanna
Riviera
Fitbit
25-35
Personas defined by content analysis
determining age, gender and interests.
Automatic location tracking and content analysis enable persona building
Female
9. What Is Difficult Here?
Personas defined by the intersection
of people, places & time.
HOME
WORK
TRANSPORT
City
Chelsea
Metro
Airport
PLACES
Thamesboat
Wholefoods
Starbucks
Pret-A-Manger
TheShard
Barbershop
Audidealer
Barclaysbank
Parliament
BANKER
WORK
TRANSPORT
Wimbledon
Battersea
Metro,bus
PLACES
VirginActive
Shoppingmall
Starbucks
Westfield
SweatyBetty
Tony&Guy
Citybikes
Halifaxbank
HydePark
HOME
SPORTYWOMAN
PERSONASEMPOWEREDBYLOCATION
PERSONASCOMPLETEDBYCONTENT
GENDER
Male
AGE
45-55
CONTENT
Nasdaq
Properties
Trump
Golf
Electronics
Bonds
GENDER
AGE
CONTENT
Fitness
Health
Bags
Rihanna
Riviera
Fitbit
25-35
Personas defined by content analysis
determining age, gender and interests.
Female
Machine learning enabled
automatic audiences
Home, work & trending places - Trending behaviours - Partial audience pattern analysis - Lat/long to
meaningful places - External data sources incl. CRM, weather, traffic, spend -
Auto-scaling infrastructure - Real-time data streaming
10. Personas defined by the intersection
of people, places & time.
HOME
WORK
TRANSPORT
City
Chelsea
Metro
Airport
PLACES
Thamesboat
Wholefoods
Starbucks
Pret-A-Manger
TheShard
Barbershop
Audidealer
Barclaysbank
Parliament
BANKER
WORK
TRANSPORT
Wimbledon
Battersea
Metro,bus
PLACES
VirginActive
Shoppingmall
Starbucks
Westfield
SweatyBetty
Tony&Guy
Citybikes
Halifaxbank
HydePark
HOME
SPORTYWOMAN
PERSONASEMPOWEREDBYLOCATION
PERSONASCOMPLETEDBYCONTENT
GENDER
Male
AGE
45-55
CONTENT
Nasdaq
Properties
Trump
Golf
Electronics
Bonds
GENDER
AGE
CONTENT
Fitness
Health
Bags
Rihanna
Riviera
Fitbit
25-35
Personas defined by content analysis
determining age, gender and interests.
Female
100 000 000
What Is Difficult Here?
real-time devices
and more
11. Four key drivers of the disruptive change in media industry
Why Is This Relevant Now?
1 71% of the publisher traffic has moved to mobile web in two years
2
3
In mobile web, IP does not work
Google & Facebook already own 80% of mobile advertising revenues
BEHAVIOUR
TECHNICAL
MARKET
71%
80%
12. Status
Global location footprint delivers real results.
+180
countries
+4000
cities
+50M
devices
CUSTOMERS AND PARTNERS
CUSTOMERS
INTEGRATION
RESELLERS
READY TO RAMP UP SALES
13. 2017
Expansion Plan
- Own the European market by partnering with the top media companies
- Increase US footprint by closing active conversations
- VP Sales in UK (person already selected)
- 2-3 sales managers
- Reduce sales cycle ramp time by 50%
- Sign five partners that actively bring in customers
14. Series A to accelerate growth
The Ask
Currently looking for
Series A
€2-3M
Funding raised so far
500k€ April 2014
400k€ April 2015
16. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership