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Investor Presentation

NOAH, Nov 11 2016
moments that really matter™
GET YOUR TICKET TODAY!
www.noah-conference.com
2-3
Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE
Rami Alanko
Dad, entrepreneur, pop star

@ramialanko
BEEMRAYCREATESTARGETABLEAUDIENCES

BASEDONEXACTLOCATIONSANDCONTEXT
Tescos
15.533.914 +1%
London busses
7.665.109 +-5%
Bankers
5.319.733 +12%21.001.541 +3%
Commuters
1.224.221 +12%
Home
AUDIENCES
BankersHome
BeemrayIsAnAudience IntelligenceCompany
Location Driven Audiences For Any Vertical
ADTECH
ECOMMERCE
BANKING PROXIMITY
MARKETING
LOCATION 

INTELLIGENCE
PLATFORM
SECURITY
CONTENT
Publishers are facing a crisis
Publishers are fighting against Google and Facebook and are facing
increasingly hostile advertising market with decreasing revenue and margins.
15%
85%
85 cents of every new dollar spent
in online advertising goes to
Google and Facebook
Solution
Beemray helps publishers in personalisation
live better segment consumers based on
1st party data such as location and content
Beemray helps publishers to compete with Facebook and Google
Publishers exchange profile data to
reach a global view on the user
behaviour
1. PERSONALISATION 2. PERSONA DATA EXCHANGE
Personas Form Audiences - Location+Content
Personas defined by the intersection 

of people, places & time.
HOME
WORK
TRANSPORT
City
Chelsea
Metro
Airport
PLACES
Thamesboat
Wholefoods
Starbucks
Pret-A-Manger
TheShard
Barbershop
Audidealer
Barclaysbank
Parliament
BANKER
WORK
TRANSPORT
Wimbledon
Battersea
Metro,bus
PLACES
VirginActive
Shoppingmall
Starbucks
Westfield
SweatyBetty
Tony&Guy
Citybikes
Halifaxbank
HydePark
HOME
SPORTYWOMAN
PERSONASEMPOWEREDBYLOCATION
PERSONASCOMPLETEDBYCONTENT
GENDER
Male
AGE
45-55
CONTENT
Nasdaq
Properties
Trump
Golf
Electronics
Bonds
GENDER
AGE
CONTENT
Fitness
Health
Bags
Rihanna
Riviera
Fitbit
25-35
Personas defined by content analysis

determining age, gender and interests.
Automatic location tracking and content analysis enable persona building
Female
What Is Difficult Here?
Personas defined by the intersection 

of people, places & time.
HOME
WORK
TRANSPORT
City
Chelsea
Metro
Airport
PLACES
Thamesboat
Wholefoods
Starbucks
Pret-A-Manger
TheShard
Barbershop
Audidealer
Barclaysbank
Parliament
BANKER
WORK
TRANSPORT
Wimbledon
Battersea
Metro,bus
PLACES
VirginActive
Shoppingmall
Starbucks
Westfield
SweatyBetty
Tony&Guy
Citybikes
Halifaxbank
HydePark
HOME
SPORTYWOMAN
PERSONASEMPOWEREDBYLOCATION
PERSONASCOMPLETEDBYCONTENT
GENDER
Male
AGE
45-55
CONTENT
Nasdaq
Properties
Trump
Golf
Electronics
Bonds
GENDER
AGE
CONTENT
Fitness
Health
Bags
Rihanna
Riviera
Fitbit
25-35
Personas defined by content analysis

determining age, gender and interests.
Female
Machine learning enabled
automatic audiences
Home, work & trending places - Trending behaviours - Partial audience pattern analysis - Lat/long to
meaningful places - External data sources incl. CRM, weather, traffic, spend - 

Auto-scaling infrastructure - Real-time data streaming
Personas defined by the intersection 

of people, places & time.
HOME
WORK
TRANSPORT
City
Chelsea
Metro
Airport
PLACES
Thamesboat
Wholefoods
Starbucks
Pret-A-Manger
TheShard
Barbershop
Audidealer
Barclaysbank
Parliament
BANKER
WORK
TRANSPORT
Wimbledon
Battersea
Metro,bus
PLACES
VirginActive
Shoppingmall
Starbucks
Westfield
SweatyBetty
Tony&Guy
Citybikes
Halifaxbank
HydePark
HOME
SPORTYWOMAN
PERSONASEMPOWEREDBYLOCATION
PERSONASCOMPLETEDBYCONTENT
GENDER
Male
AGE
45-55
CONTENT
Nasdaq
Properties
Trump
Golf
Electronics
Bonds
GENDER
AGE
CONTENT
Fitness
Health
Bags
Rihanna
Riviera
Fitbit
25-35
Personas defined by content analysis

determining age, gender and interests.
Female
100 000 000
What Is Difficult Here?
real-time devices
and more
Four key drivers of the disruptive change in media industry
Why Is This Relevant Now?
1 71% of the publisher traffic has moved to mobile web in two years
2
3
In mobile web, IP does not work
Google & Facebook already own 80% of mobile advertising revenues
BEHAVIOUR
TECHNICAL
MARKET
71%
80%
Status
Global location footprint delivers real results.
+180
countries
+4000
cities
+50M
devices
CUSTOMERS AND PARTNERS
CUSTOMERS
INTEGRATION
RESELLERS
READY TO RAMP UP SALES
2017
Expansion Plan
- Own the European market by partnering with the top media companies
- Increase US footprint by closing active conversations
- VP Sales in UK (person already selected)
- 2-3 sales managers
- Reduce sales cycle ramp time by 50%
- Sign five partners that actively bring in customers
Series A to accelerate growth
The Ask
Currently looking for 

Series A
€2-3M
Funding raised so far
500k€ April 2014

400k€ April 2015
moments that really matter™
Investor Presentation

NOAH, Nov 11 2016
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
24 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership

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Beemray - NOAH16 London

  • 1. Investor Presentation NOAH, Nov 11 2016 moments that really matter™
  • 2. GET YOUR TICKET TODAY! www.noah-conference.com 2-3 Tempodrom, Berlin Old Billingsgate, London NOV201722-23 JUN2017 SAVE THE DATE
  • 3. Rami Alanko Dad, entrepreneur, pop star
 @ramialanko
  • 4. BEEMRAYCREATESTARGETABLEAUDIENCES
 BASEDONEXACTLOCATIONSANDCONTEXT Tescos 15.533.914 +1% London busses 7.665.109 +-5% Bankers 5.319.733 +12%21.001.541 +3% Commuters 1.224.221 +12% Home AUDIENCES BankersHome BeemrayIsAnAudience IntelligenceCompany
  • 5. Location Driven Audiences For Any Vertical ADTECH ECOMMERCE BANKING PROXIMITY MARKETING LOCATION 
 INTELLIGENCE PLATFORM SECURITY CONTENT
  • 6. Publishers are facing a crisis Publishers are fighting against Google and Facebook and are facing increasingly hostile advertising market with decreasing revenue and margins. 15% 85% 85 cents of every new dollar spent in online advertising goes to Google and Facebook
  • 7. Solution Beemray helps publishers in personalisation live better segment consumers based on 1st party data such as location and content Beemray helps publishers to compete with Facebook and Google Publishers exchange profile data to reach a global view on the user behaviour 1. PERSONALISATION 2. PERSONA DATA EXCHANGE
  • 8. Personas Form Audiences - Location+Content Personas defined by the intersection 
 of people, places & time. HOME WORK TRANSPORT City Chelsea Metro Airport PLACES Thamesboat Wholefoods Starbucks Pret-A-Manger TheShard Barbershop Audidealer Barclaysbank Parliament BANKER WORK TRANSPORT Wimbledon Battersea Metro,bus PLACES VirginActive Shoppingmall Starbucks Westfield SweatyBetty Tony&Guy Citybikes Halifaxbank HydePark HOME SPORTYWOMAN PERSONASEMPOWEREDBYLOCATION PERSONASCOMPLETEDBYCONTENT GENDER Male AGE 45-55 CONTENT Nasdaq Properties Trump Golf Electronics Bonds GENDER AGE CONTENT Fitness Health Bags Rihanna Riviera Fitbit 25-35 Personas defined by content analysis
 determining age, gender and interests. Automatic location tracking and content analysis enable persona building Female
  • 9. What Is Difficult Here? Personas defined by the intersection 
 of people, places & time. HOME WORK TRANSPORT City Chelsea Metro Airport PLACES Thamesboat Wholefoods Starbucks Pret-A-Manger TheShard Barbershop Audidealer Barclaysbank Parliament BANKER WORK TRANSPORT Wimbledon Battersea Metro,bus PLACES VirginActive Shoppingmall Starbucks Westfield SweatyBetty Tony&Guy Citybikes Halifaxbank HydePark HOME SPORTYWOMAN PERSONASEMPOWEREDBYLOCATION PERSONASCOMPLETEDBYCONTENT GENDER Male AGE 45-55 CONTENT Nasdaq Properties Trump Golf Electronics Bonds GENDER AGE CONTENT Fitness Health Bags Rihanna Riviera Fitbit 25-35 Personas defined by content analysis
 determining age, gender and interests. Female Machine learning enabled automatic audiences Home, work & trending places - Trending behaviours - Partial audience pattern analysis - Lat/long to meaningful places - External data sources incl. CRM, weather, traffic, spend - Auto-scaling infrastructure - Real-time data streaming
  • 10. Personas defined by the intersection 
 of people, places & time. HOME WORK TRANSPORT City Chelsea Metro Airport PLACES Thamesboat Wholefoods Starbucks Pret-A-Manger TheShard Barbershop Audidealer Barclaysbank Parliament BANKER WORK TRANSPORT Wimbledon Battersea Metro,bus PLACES VirginActive Shoppingmall Starbucks Westfield SweatyBetty Tony&Guy Citybikes Halifaxbank HydePark HOME SPORTYWOMAN PERSONASEMPOWEREDBYLOCATION PERSONASCOMPLETEDBYCONTENT GENDER Male AGE 45-55 CONTENT Nasdaq Properties Trump Golf Electronics Bonds GENDER AGE CONTENT Fitness Health Bags Rihanna Riviera Fitbit 25-35 Personas defined by content analysis
 determining age, gender and interests. Female 100 000 000 What Is Difficult Here? real-time devices and more
  • 11. Four key drivers of the disruptive change in media industry Why Is This Relevant Now? 1 71% of the publisher traffic has moved to mobile web in two years 2 3 In mobile web, IP does not work Google & Facebook already own 80% of mobile advertising revenues BEHAVIOUR TECHNICAL MARKET 71% 80%
  • 12. Status Global location footprint delivers real results. +180 countries +4000 cities +50M devices CUSTOMERS AND PARTNERS CUSTOMERS INTEGRATION RESELLERS READY TO RAMP UP SALES
  • 13. 2017 Expansion Plan - Own the European market by partnering with the top media companies - Increase US footprint by closing active conversations - VP Sales in UK (person already selected) - 2-3 sales managers - Reduce sales cycle ramp time by 50% - Sign five partners that actively bring in customers
  • 14. Series A to accelerate growth The Ask Currently looking for 
 Series A €2-3M Funding raised so far 500k€ April 2014
 400k€ April 2015
  • 15. moments that really matter™ Investor Presentation NOAH, Nov 11 2016
  • 16. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions September 2015 December 2014 September 2014 October 2014 May 2014 Sale of a 70% stake in to Exclusive Financial Advisor to Drushim and its Shareholders Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 May 2016 Investment in by Financial Advisor to Oakley Capital Exclusive Financial Advisor to 10Bis and its Shareholders ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com Justus Lumpe Managing Director justus.lumpe@noah-advisors.com The NOAH Advisors Core Banking Team Nikhil Parmar Director nikhil.parmar@noah-advisors.com 10Bis Drushim Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership