Big Data & Analytics - Presentation by Liraz Margalit, Head of Digital Behavioral Research of Clicktale at the NOAH Conference Tel Aviv 2018, Haoman 17 on the 13th of March 2018.

1. Experience Means Everything.
Clicktale. Answer Anything.
Dr. Liraz Margalit
Web Psychologist, Head of Behavioral Research
06 March 2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. Clicktale Experience Cloud
Answer Anything: desktop, mobile & apps

4. 3 | Confidential
Helping leading brands succeed in the experience age

5. 4 | Confidential
Background
Pioneer & Innovator Fast Growing Enterprise-Scale SaaS
• Founded 2006
• 270+ employees & growing
• Offices in San Fran, New York,
London & Tel Aviv
• Fortune 500 client base
• On Pace: $100M ARR Run-rate
• Investors:
• Patented technology
• Limitless scalability:
• Monthly: 3 Billion
pageviews/customer
• Daily: 3.7 Trillion interactions
recorded (desktop, mobile & app)
• Every Second: ½ million server
requests

6. Experience means everything.
Clicktale. Answer anything.

7. 6 | Confidential
What about the other 97%?
3%
Didn’t
convert???
Converted

8. 7 | Confidential

9. Conversion rate does not equal
customer experience

10. Experience...
Interaction between a subject and a stimulus that is influenced
by personal interpretation

11. Brands that want to break away from
the pack should focus on emotions
“How an experience makes customers feel has a bigger influence on their loyalty
to a brand than effectiveness or ease of use in nearly every industry.”

12. “70% of our day to day interactions are based
almost entirely on non-verbal signals”
Barnum, C., and N. Wolniansky. "Taking cues from body language."
Management Review, June 1989, p. 59+. Academic OneFile, 28 Sept. 2017.

13. Your interactions
& movements online
reflect your state of mind.
Hibbeln, M. T., Jenkins, J. L., Schneider, C., Valacich, J., & Weinmann, M. (2016). Inferring negative emotion from mouse cursor movements.
Yamauchi, T. (2013, September). In Affective Computing and Intelligent Interaction (ACII), 2013 Humaine Association Conference. IEEE.

14. 13 | ConfidentialCLICKTALE PSYCHOLOGICAL ANALYTICS
The five mindsets that reflect visitors’ key
behavioral patterns
LACK OF INTEREST
Lost sense of direction,
position, or relationship
with page
DISORIENTED
No interest/insufficient
motivation to keep
exploring
page/content
EXPLORING
Zero-in on options by
investigating options
page has to offer
MINDFUL
Pay attention to
content on page;
deeply engaged
FOCUSED
Focused, know what
they want; pay less
attention to the page

15. 15 | Confidential
Customer’s mindset is influenced by the different
touch points along the journey
Homepage Category page Product page Checkout pageCategory page
EXPLORINGFOCUSED MINDFUL MINDFUL DISORIENTED

16. 16 | Confidential
How is our brand
experience performing?
Case study:
leading e-commerce sites
CUSTOMER 1 CUSTOMER 2
26%
36%
25%
12%
10%
46% 23%
17%
3.4%
DisorientedLack of Interest Exploring Mindful Focused

17. 17 | Confidential
Changing the brand
experience: results
“The results were very clear: significant shifts
in favorable behaviors such as more mindful
interactions, as well as sizable decreases in
visitors who displayed a lack of interest.”
Customer Journey Partner
MINDFUL: 3.4%  15%
LACK OF INTEREST 19%  8%
CONVERSION 1.8%  3%
BEFORE: AVG.
CONVERSION
1.8%
67%
INCREASE IN
CONVERSIONS
STRONGER
EMOTIONAL
CONNECTION
KEY BENEFITS
REDUCTION IN
NEGATIVE EXPERIENCE
46%
25%
19%
3.4%
58%
DisorientedLack of Interest Exploring Mindful Focused
AFTER: AVG.
CONVERSION
3%
58%
15%
18%
8%

18. “The results were very clear: significant shifts in favorable behaviors such as
more mindful interactions, as well as sizable decreases in visitors who displayed
a lack of interest. These amazing results are a great validation of why it’s
important to combine psychological research and data science for an optimum
customer experience.”

19. Q&A
Liraz Margalit (PhD)
Web Psychologist & Head of Behavioral Research, Clicktale
clicktale.com
facebook.com/Clicktale
@Clicktale
1800 807 2117
Liraz.Margalit@clicktale.com
@LirazMargalit

20. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com