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NOAH13
November 2013
Lyst is the world’s largest fashion marketplace with the latest
products from the best brands.

$40 M I L L I O N

12,000

GMV Run Rate, 375% CAGR

Department stores, boutiques
and fashion brands including:

5 MILLION

SAKS

Fashion Products in One Place

HELMUT LANG
YO OX

2 MILLION
Monthly Shoppers

R E VO LV E
THEORY
TO R Y B U R C H
O S C A R D E L A R E N TA

$275

L A N E C R AW F O R D

Average Order Value

A L E X A N D E R WA N G
A Store Made Just For You

AG G R E G AT I O N

P E R S O N A L I Z AT I O N

Automated inventory aggregation &
standardization of millions of products from
hundreds of stores and brands.

Social curation and algorithmic recommendation
create a bespoke shopping experience
for every shopper
Fashion is Data
Data companies win at e-commerce.

BENEFITS FOR
CONSUMERS

BENEFITS FOR
R E TA I L E R S & B R A N D S

B E N E F I T S F O R LY S T

Best Selection

More Customers

Personalized Service

Data & Analytics

No Balance Sheet /
Logistics Drag

Scalable & Defensible

Simple Model
Data is Complex
180

THOUSAND
New Items per Week

No Uniform Taxonomy

15

MILLION
Item Updates per Week

No Cross-Retailer Unique
Product IDs

1.4

Product Details Can
Change Every Second

MILLION
Price Changes per Week

All in Real-Time
C H R I S M O R TO N
CEO & founder
Chris was an investor at Balderton Capital
and Benchmark Capital in London focusing
on online fashion, music and games.

13

Data Engineering

9

Engineering

4

Product

4

Marketing & Comms

3

Operations

2

Biz Dev

S E B A S TJA N T R E P C A
CTO & founder
Sebastjan was VP Engineering at Noovo, a
content sharing and discovery startup.
Founded the Python Community of Slovenia.
The Lyst Experience

BROWSE

PERSONALIZE

BUY

Explore the world
of online fashion
in one place.

Create your own shopping
experience by following
brands & people.

Universal Checkout
from anywhere on
any device.

A D D TO B AG

FOLLOW
1
U NI VE RSAL CHECKOUT
Shop all your favorite stores & brands in one place
Only on Lyst
From Affiliate to a
Marketplace Model

“ The universal shopping
cart arrives online.”
- F IN AN C IAL TIMES

In August 2013, we launched our
universal checkout.
We never hold inventory.
Simple model, we take commission
on sales.

“Could the universal
checkout cart completely
change online shopping? ”
- REFIN ERY 2 9

“One cart to rule them all. ”
- B U S IN ES S OF FAS HION
Growing Fast & Profitable by Q2/2014
$GMV by Quarter
9. 8 M (e)

4.4M
3.4M

4.8M

3.8M

1.8M
0. 9 M
0.6 M

E B I T → ( 0. 3 M )
Q1

( 0. 4 M )

( 0. 4 M )

( 0. 4 M )

( 0. 5 M )

( 0.6 M )

( 0. 8 M )

( 0.6 M )

Q2

Q3

Q4

Q1

Q2

Q3

Q4

2012
Q3/2013 adjusted for tracking issue.

2013
Financing To Date

SEED ROUND

SERIES A

$1.5M

$5M

From Accel, Alex Zubillaga,
Venrex & various angels.

From DFJ Esprit, Accel,
Alex Zubillaga & others.

December 2010

June 2012
Thank You

C H R I S M O R TO N

chris@lyst.com

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LYST - NOAH13 London

  • 2. Lyst is the world’s largest fashion marketplace with the latest products from the best brands. $40 M I L L I O N 12,000 GMV Run Rate, 375% CAGR Department stores, boutiques and fashion brands including: 5 MILLION SAKS Fashion Products in One Place HELMUT LANG YO OX 2 MILLION Monthly Shoppers R E VO LV E THEORY TO R Y B U R C H O S C A R D E L A R E N TA $275 L A N E C R AW F O R D Average Order Value A L E X A N D E R WA N G
  • 3. A Store Made Just For You AG G R E G AT I O N P E R S O N A L I Z AT I O N Automated inventory aggregation & standardization of millions of products from hundreds of stores and brands. Social curation and algorithmic recommendation create a bespoke shopping experience for every shopper
  • 4. Fashion is Data Data companies win at e-commerce. BENEFITS FOR CONSUMERS BENEFITS FOR R E TA I L E R S & B R A N D S B E N E F I T S F O R LY S T Best Selection More Customers Personalized Service Data & Analytics No Balance Sheet / Logistics Drag Scalable & Defensible Simple Model
  • 5. Data is Complex 180 THOUSAND New Items per Week No Uniform Taxonomy 15 MILLION Item Updates per Week No Cross-Retailer Unique Product IDs 1.4 Product Details Can Change Every Second MILLION Price Changes per Week All in Real-Time
  • 6. C H R I S M O R TO N CEO & founder Chris was an investor at Balderton Capital and Benchmark Capital in London focusing on online fashion, music and games. 13 Data Engineering 9 Engineering 4 Product 4 Marketing & Comms 3 Operations 2 Biz Dev S E B A S TJA N T R E P C A CTO & founder Sebastjan was VP Engineering at Noovo, a content sharing and discovery startup. Founded the Python Community of Slovenia.
  • 7. The Lyst Experience BROWSE PERSONALIZE BUY Explore the world of online fashion in one place. Create your own shopping experience by following brands & people. Universal Checkout from anywhere on any device. A D D TO B AG FOLLOW
  • 8. 1 U NI VE RSAL CHECKOUT Shop all your favorite stores & brands in one place Only on Lyst
  • 9. From Affiliate to a Marketplace Model “ The universal shopping cart arrives online.” - F IN AN C IAL TIMES In August 2013, we launched our universal checkout. We never hold inventory. Simple model, we take commission on sales. “Could the universal checkout cart completely change online shopping? ” - REFIN ERY 2 9 “One cart to rule them all. ” - B U S IN ES S OF FAS HION
  • 10. Growing Fast & Profitable by Q2/2014 $GMV by Quarter 9. 8 M (e) 4.4M 3.4M 4.8M 3.8M 1.8M 0. 9 M 0.6 M E B I T → ( 0. 3 M ) Q1 ( 0. 4 M ) ( 0. 4 M ) ( 0. 4 M ) ( 0. 5 M ) ( 0.6 M ) ( 0. 8 M ) ( 0.6 M ) Q2 Q3 Q4 Q1 Q2 Q3 Q4 2012 Q3/2013 adjusted for tracking issue. 2013
  • 11. Financing To Date SEED ROUND SERIES A $1.5M $5M From Accel, Alex Zubillaga, Venrex & various angels. From DFJ Esprit, Accel, Alex Zubillaga & others. December 2010 June 2012
  • 12. Thank You C H R I S M O R TO N chris@lyst.com