Business Platforms - Presentation by Omer Kaplan, Deputy CEO of IronSource at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.

1. DISTRIBUTIONATSCALE
OmerKaplan
DeputyCEO,ironSource
ironSource

3. IT’SGREATTO
BEHERE
OmerKaplan
DeputyCEO,ironSource
omer@ironsrc.com
ironSource

4. ironSource
ironSource
Turning great apps into scalable businesses by developing
technologies for app discovery, distribution & monetization

5. ironSource
72BSOFTWARE FOCUSED
AD VIEWS IN 2013
5MDAILY APP
INSTALLS
750+ADVERTISERS
300+PUBLISHERS
ESTABHLISHED EMPLOYEES R&D EMPLOYEES
70K+APP DEVELOPERS
2010 490 250 OFFICES
TLV/SF/BEIJING
COMPANYOVERVIEW

6. ironSource
ALITTLEHISTORY

7. ironSource
IRONSOURCETODAY

8. ironSource
DIGITALDISTRIBUTIONSCALEPOTENTIAL
UNIQUETARGETINGDATA(UTD)
PROGRAMMATICMEDIABUY
(RTB/NON-RTB)
DIRECTSUPPLY
DISTRIBUTION
SCALEPOTENTIAL

9. 217MMONTHLY
ACTIVE USERS
70K+PARTNER APPS
ironSource
DIRECTSUPPLY-MOBILECORE
HELLO FOOD
13:37
Tap, choose, and enjoy your yummy meal from
many restaurants in your neighbourhood with
hellofood. Your one-stop food delivery service
for all
WHERE’STHE
NEARESTPIZZA
PLACE? Farm Heroes Saga
Recommended App Of The Day
(332,458)
Try It Now
From the makers of the hit game Candy Crush Saga,
comes Farm Heroes Saga!

10. ironSource
PROGRAMMATICMEDIABUY-MEDIACORE

11. ironSource
USERPROFILINGDATA
User profiling based on cross device app analysis

12. ironSource
USERPROFILINGDATA
TIMOTHYSPURLING
Photo Credit: Markus Schwarze/Flickr
FROM LONDON, UNITED KINGDOM
DESIGNER
LIKES TO TRAVEL
USES APPLE MACBOOK & IPHONE
APPS INSTALLED ON MOBILE
APPS INSTALLED ON DESKTOP
PROFILE

13. PROFILE
ironSource
USERPROFILINGDATA
JULIEANDREW
FROM ORLANDO, UNITED STATES
AVID CASUAL GAMER
USES AN ANDROID
Photo Credit: Markus Schwarze/Flickr
APPS INSTALLED ON MOBILE

14. ironSource
USERPROFILINGDATA
PAULOMIRO
APPS INSTALLED ON MOBILE
FROM BARCELONA, SPAIN
PROFFESIONAL PHOTOGRAPHER
HEAVY GAMER
USES AN ANDROID
PROFILE
APPS INSTALLED ON DESKTOP
Photo Credit: Markus Schwarze/Flickr

15. THANKYOU
FORLISTENINING
OmerKaplan
DeputyCEO,ironSource
omer@ironsrc.com
ironSource