Champion League - Presentation by Lucas Carne, Co-Founder & CEO of Privalia at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.

1. Company Highlights
November 6, 2012

2. DISCLAIMER
This confidential document has been prepared by Privalia Venta Directa S.A. (the “Company”) for information purposes only to assist the recipient in deciding whether it wishes to
proceed with a further investigation of the Company. This document is not intended to form the basis of any investment decision and should not be considered as a recommendation
by the Company or any other person in relation to the Company. This document does not constitute an offer to sell or an invitation to purchase or tender for the Company.
None of the information contained in this document has been verified by the Company or any other person and none of the Company or any other person makes any representations
or warranties, express or implied, as to the adequacy or accuracy of any statement or other information contained herein or in any other oral or written information furnished or made
available. No party shall have any right of action against the Company or any other person in relation to the accuracy or completeness of the information contained in this document or
any other written or oral information made available to it in connection with the Company or its business. Any simulations, projections, valuations and statistical analyses contained
herein have been provided to assist the recipient in the evaluation of the matters described herein. Such simulations, projections, valuations and analyses may be based on subjective
assessments and assumptions and may utilise one or more methodologies that produce differing results. Accordingly, such simulations, projections, valuations and statistical analyses
(historical or otherwise) are not to be viewed as facts and should not be relied upon as an accurate representation of future events. Past performance is not indicative of future results.
This document does not constitute or form, and should not be construed as constituting or forming an invitation or inducement to engage in investment activity. This document shall
not constitute an offer to sell or the solicitation of an offer to sell or the solicitation of an offer to buy any securities in the Company, nor shall there be any sale of securities in any
jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. Neither this document nor
anything contained in it shall form the basis of any contract or commitment on any party whatsoever.
This document has been delivered to interested parties for information purposes only and upon the express understanding that such parties will use it only for the purpose set out
above. The distribution of this document in or from certain jurisdictions may be restricted or prohibited by law. Recipients are required to inform themselves of, and comply with, all
requirements, restrictions or prohibitions in such jurisdictions. The Company accepts no liability to any person in relation to the distribution or possession of this document or copies
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document the recipient has agreed, upon request, to return promptly all material received from the Company (including this document) without retaining any copies.
The recipient agrees not to approach any officer or employee of the Company without the express permission of the Company and to keep confidential any written or oral information
contained herein or otherwise made available in connection the Company or in connection with any further investigation. This document must not be copied, reproduced, distributed
or passed to others at any time without the prior written consent of the Company.
In furnishing this document, the Company undertakes no obligation to provide the recipient with access to any additional information or to update this document or additional
information or to correct any inaccuracies therein which may become apparent.
The Company reserves the right in their sole and absolute discretion, at any time without notice and in any respect, to change the procedure for any proposed transaction or terminate
negotiations.
2 30/10/2012

3. WE CONNECT FASHION BRANDS TO SMART SHOPPERS ACROSS KEY FASHION
MARKETS
56.1m
unique
Mexico–5.6m1 visitors
worldwide
Brazil–20.1m1
Germany–3.6m1
Italy – 10.7m1
Spain–16.2m1
We connect mainstream fashion brands to smart shoppers through multiple channels
¹ Unique visitors accumulated from July 2011 to June 2012. Source: Google AdPlanner
Note: Unique visitors worldwide do not precisely match the sum of individual countries’ unique visitors due to rounding 3 10/30/2012

4. THE LOCAL APPROACH IS THE SECRET SAUCE OF OUR SUCCESS
1 2
Locally organized brands Local sourcing team
Strong localized relationships with
suppliers Selects best local products
5 3
Local distribution centers Key differentiation
and local sales force Local showroom
factor vs. our Strong local flavor
Provide a differentiated service competitors
4
Local CRM and Social
Media presence
To stay close to our customers
Nearly 70% of both sales and our catalogue come from local brands1
Source: Privalia
1. 2011, local includes both brands that only have a local awareness and international brands that make the distribution decision at a local level
4

5. WE CAN REACH OUR CLIENTS WHEREVER THEY ARE
Mobile is driving explosive growth
(1) (1)
31%
16%
Source: Privalia, Facebook
1. Refers to Privalia markets where mobile applications are available
2. Aggregate fan base data as of June 11, 2012 5

6. UNPRECEDENTED MULTI-LOCAL LEADERSHIP
Brazil Mexico
#1 in Unique Visitors1 (m) #1 in Unique Visitors1 (m)
5.6
20.1
12.8
0.6
Leadership
positions in
Privalia Comp #1 Privalia Comp #1
all of our
Online Flash
Spain markets Italy
#1 in Unique Visitors1 (m) #1 in Unique Visitors1 (m)
16.2
10.7
12.1
7.6
Privalia Comp #1 Privalia Comp #1
¹ Unique visitors accumulated from July 2011 to June 2012. Source: Google AdPlanner 6 30/10/2012

7. SIGNIFICANT REVENUE GROWTH ACHIEVED OVER LAST THREE YEARS
Full Year Net Revenues (€m)
281 09-11 H1’11-H1’12
CAGR Growth
(%) (%)
388% 90%
131
95% PF /
57 57%
31% PF (1)
excluding
DfL
2009 2010 2011PF (1)
Europe Dress-for-Less (all Europe) Latam
Source: Privalia
1. Pro Forma as if DfL acquisition had taken place on January 1, 2011
7 30/10/2012

8. HUGE MARKET OPPORTUNITY IN CUSTOMERS AND MONETIZATION
Customers1 Fashion1
+109 MM $10 Bn
Online Online Fashion
Buyers Market
+259 MM $42 Bn 24% Penetration
51% Penetration
Internet Online Retail (US: 15%)
Users (US: 81%) Market
+500 MM $1.8 Tr
Population Retail Market
(+310 MM in the US)
Source: IDC and Euromonitor 2012
1. In countries in which Privalia operates i.e. Brazil, Germany, Italy, Mexico and Spain
8 30/10/2012

9. WE HAVE SEVERAL LEVERS TO CONTINUE GROWING OUR BUSINESS
Continue Growing Our
Customer Base
Further Develop All
Increase, Improve and
Distribution Channels (web,
Segment the Offer
mobile, social)
Improve Customer
Expand Into New Geographies
Experience
9

10. THANK YOU.
30/10/2012
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