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Strategies for sharing and commenting in social media
1.
Joining the Conversation:
Strategies for Sharing and Commenting in Social Media Frank Days Director, New and Social Media @tangyslice
2.
Agenda
• Why participate • Community members • Content and sharing • 7 ways to join • 7 things before you hit send • Resources 2 © Novell, Inc. All rights reserved.
3.
Benefits of social
media participation • Because they are “social” media • Meet new people with common interests • Build your personal brand • Opportunity to share • Learn from others 3 © Novell, Inc. All rights reserved.
4.
Types of social
media participants Forrester's social technographics ladder 4 © Novell, Inc. All rights reserved.
5.
Building a community:
Forrester Groundswell model Social media is about: • Listening • Talking • Energizing • Supporting • Embracing 5 © Novell, Inc. All rights reserved.
6.
Start by “listening”
• Blogs • Facebook and LinkedIn groups • Twitter • Google Alerts • Podcasts • Trade press • GroupWise or Google reader for aggregation 6 © Novell, Inc. All rights reserved.
7.
Then “talking”
• When sharing consider – Will anyone care? – Will anyone read this? – Is this interesting? – Is this original? – Does this add value? 7 © Novell, Inc. All rights reserved.
8.
Advice when leaving
comments • Stay on topic • Contribute new information to the discussion • Don’t comment for the sake of commenting • Make the tone of your message clear • Be succinct • Cite your sources with links or inline quoting • Be courteous • Don’t post when you’re angry, upset, or emotional • Do not feed or tease the trolls > Source: Steve Rubel, Micro Persuasion blog via the Lifehacker blog 8 © Novell, Inc. All rights reserved.
9.
Don't feed the
trolls... “A troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community ... with the primary intent of provoking other users into a desired emotional response or of otherwise disrupting normal on- topic discussion.” > Wikipedia via PCMagazine.com 9 © Novell, Inc. All rights reserved. Image source: Wikipedia
10.
Seven ways to
join the conversation... 10 © Novell, Inc. All rights reserved.
11.
1. Connect with
people you know • Talk with people you know – Prospects – Customers – Vendors – Peers – Neighbors 11 © Novell, Inc. All rights reserved.
12.
2. Start a
conversation • Questions work better than statements – What do you think about … ? – Does anyone know ... ? – How do you ... ? • These are two way media 12 © Novell, Inc. All rights reserved.
13.
3. Leave a
comment • Find some place you feel confident • Novell properties/blogs • People you know 13 © Novell, Inc. All rights reserved.
14.
4. Share Novell
stuff • Marketing is creating new content • “Like” on Facebook • Retweet on Twitter 14 © Novell, Inc. All rights reserved.
15.
5. Ask or
answer questions • Join groups • Answer questions • Demonstrate your knowledge 15 © Novell, Inc. All rights reserved.
16.
6. Post content
to bookmarking sites • Help spread the word • Make it easier for people to find • Amplify our messages 16 © Novell, Inc. All rights reserved.
17.
7. Write a
guest blog post • Blogs are looking for content • We have experts • Often you just have to ask • Targets: – Syndicated blogs – Partner blogs – Novell blogs Example blog: Cloud Computing Journal 17 © Novell, Inc. All rights reserved.
18.
7 things to
consider before hitting send... 18 © Novell, Inc. All rights reserved.
19.
1. Is it
consistent with our Internet usage policy? 19 © Novell, Inc. All rights reserved.
20.
2. Does it
represent our company values? 20 © Novell, Inc. All rights reserved.
21.
3. How do
people behave in the specific community? 21 © Novell, Inc. All rights reserved.
22.
4. Does it
add value to the conversation? 22 © Novell, Inc. All rights reserved.
23.
5. Is it
authentic and credible? 23 © Novell, Inc. All rights reserved.
24.
6. Is it
appropriate for general consumption? 24 © Novell, Inc. All rights reserved.
25.
7. Will anyone
care about what you have to say? 25 © Novell, Inc. All rights reserved.
26.
When in doubt...
• Don't • Pause • Ask for advice – Your manager – Corporate communications – Social media (me) 26 © Novell, Inc. All rights reserved.
27.
Novell social media
guidelines • Review Code of Business Ethics • Attend training • Get familiar with Novell policies • Protect your own privacy • Treat others with respect • Use common sense with controversial topics 27 © Novell, Inc. All rights reserved.
28.
NOISE 28
© Novell, Inc. All rights reserved.
29.
Think Value 29
© Novell, Inc. All rights reserved.
30.
Where to learn
more... • Online resources – Mashable.com – Techcrunch.com – Marketingprofs.com – MPDailyfix.com – Copyblogger.com • Articles – http://www.delicious.com/novell_novl/socialmedia 30 © Novell, Inc. All rights reserved.
Editor's Notes
Version 7.3 Updated November 30, 2009.
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