Is social gaming the biggest web market? By Nadya Jahan
Nadya is an entrepreneur passionate about video games, she speaks regularly at conferences on the topic of social gaming. After a very strong business development experience in a videogame company, she launched her own structure: Mandala games that will release its first social game on facebook very soon. She analyzed in detail the world of social gaming and will share her knowledge about the reality of this market and its players.
23. The social games profitability
They generate €12 million /month
Conversion ratio: 2% - 4%
Expense of playing player/month : 20$
Example :
If 3% of FarmVille players
spend €5/month …
24. The social games ecosystem
$1,380,000,000
Invested in 87 virtual goods related
companies in 2009!
Nov 09: EA has acquired Playfish for $400M!
June 10: Zynga has raised $147M!
July 10: Disney has acquired Playdom for $763M!