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An 8-minute summary
by Simon Hertnon of
his forthcoming book,
The Price of Words.



                  Compiled specially for:
The Price of Words summary WPEA 2012
we’re overloaded
 VOLUME OF
INFORMATION

                                          Information
                                          we produce
                                          Our capacity
                                          to consume
                                          information



              1990   2000   2010   TIME
we’re overloaded
 VOLUME OF
INFORMATION

                                          Information
                                          we produce
                                          Our capacity
                                          to consume
                                          information



              1990   2000   2010   TIME
information oversupply
>   It’s information, not data, knowledge, or wisdom
>   Unneeded emails
>   Bloated reports
>   Attention-gobbling sound bites and advertisements
>   Most social media
problems
#1 We’re overloaded with information
problems
#1 We’re overloaded with information
#2 Knowledge workers undersell and overwrite
marketers
advertisers
journalists
The Price of Words summary WPEA 2012
The Price of Words summary WPEA 2012
problems
#1 We’re overloaded with information
#2 Knowledge workers undersell and overwrite
#3 Knowledge workers are underskilled
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
01011010101000100101011101001010001011011001001011001010101011010101010001101
10011010101001101001010100101001010010110100100101010010101110101101010000100
1000:1
Approximate ratio of tertiary and vocational training to
writing training for highly-educated knowledge workers.
The Price of Words summary WPEA 2012
it’s 2012
 TECHNOLOGY EXPLOSION
+ POPULATION EXPLOSION

          ?
we’re overloaded
 VOLUME OF
INFORMATION

                                          Information
                                          we produce
                                          Our capacity
                                          to consume
                                          information



              1990   2000   2010   TIME
The Price of Words summary WPEA 2012
The Price of Words
Section one: Today 
Section two: Tomorrow 
‘more’ is better
too little   optimal   too much
too little          optimal   too much
             1982
too little          optimal   too much
             1982                    2012
too little          optimal   too much
             1982                        2012
5 steps to ‘tomorrow’ 
1. Frame the journey
2. Learn the territory
3. Audit the busyness
4. Think and design
5. Lead the change
5 steps to ‘tomorrow’ 
1. Frame the journey
2. Learn the territory
3. Audit the busyness
4. Think and design
5. Lead the change
5 steps to ‘tomorrow’ 
1. Frame the journey
2. Learn the territory
3. Audit the busyness
4. Think and design
5. Lead the change
optimal process
1. Question the impulse or instruction to write
2. Clarify the goal and audience
3. Identify the optimal message
4. Write-up your draft from your outline
5. Edit your draft against your outline
6. Proof your draft
optimal process
1. Question the impulse or instruction to write
2. Clarify the goal and audience
3. Identify the optimal message
4. Write-up your draft from your outline
5. Edit your draft against your outline
6. Proof your draft
optimal process
1. Question the impulse or instruction to write
2. Clarify the goal and audience                  Think
3. Identify the optimal message
4. Write-up your draft from your outline
5. Edit your draft against your outline
6. Proof your draft
optimal process
1. Question the impulse or instruction to write
2. Clarify the goal and audience                  Think
3. Identify the optimal message
4. Write-up your draft from your outline
5. Edit your draft against your outline           Write-up
6. Proof your draft
5 steps to ‘tomorrow’ 
1. Frame the journey
2. Learn the territory
3. Audit the busyness
4. Think and design
5. Lead the change
5 steps to ‘tomorrow’ 
1. Frame the journey
2. Learn the territory
3. Audit the busyness
4. Think and design
5. Lead the change
5 steps to ‘tomorrow’ 
1. Frame the journey
2. Learn the territory
3. Audit the busyness
4. Think and design
5. Lead the change
The Price of Words summary WPEA 2012
The Price of Words summary WPEA 2012
simon@nakedize.com

 lynda@write.co.nz

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The Price of Words summary WPEA 2012