Facebook Ads Basic - Quảng cáo facebook cơ bản
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The document is a presentation on Facebook marketing basics that covers: 1. An overview of Facebook in Vietnam with 26 million users and 70% being mobile users. 2. The different types of Facebook ad products including page post engagement, promoted posts, click to website ads, and video ads. 3. How to target ads through location, age, gender, interests and behaviors. 4. The structure of a Facebook ad campaign including setting up campaigns, ad sets, ads, budgets and scheduling.
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Facebook Ads Basic - Quảng cáo facebook cơ bản
- 1. Date: 09/12/2014 Share2learn – Facebook Marketing FACEBOOK ADS BASIC Prepared by Nam Mar
- 2. Date: 09/12/2014 Share2learn – Facebook Marketing 1. OVERVIEW FACEBOOK VIETNAM 2. FACEBOOK ADS PRODUCT 3. FACEBOOK TARGETING 4. STRUCTURE & MANAGE AGENDA
- 3. Date: 09/12/2014 Share2learn – Facebook Marketing I. OVERVIEW FACEBOOK VIỆT NAM
- 4. Date: 09/12/2014 Share2learn – Facebook Marketing 26 million 70% user
- 5. Date: 09/12/2014 Share2learn – Facebook Marketing
- 6. Date: 09/12/2014 Share2learn – Facebook Marketing
- 7. Date: 09/12/2014 Share2learn – Facebook Marketing II. FACEBOOK ADS PRODUCT
- 8. Date: 09/12/2014 Share2learn – Facebook Marketing 2 3 4 1 5 6 7 8 9 Page post engagement, Boost post, Promoted post, Suggested post, Sponsored Page like, Promote page, Suggested Page… Click to website, Domain Ads, Standard Ads… Website conversion, Promote conversion… App install, Download app… App engagement … Promoted App, Suggested App Event responses, Event Ads, Join Event, Suggested Event… Offer claim, Get offer, Offer ads…. Video ads, Video views, Promote video… HÌNH THỨC
- 9. Date: 09/12/2014 Share2learn – Facebook Marketing 1 2 3 4 5 7 1: Fanpage 2: Text (90 characters) 3: Image (1,200 x 628 pixels) 4: Headline (25 characters) 5: Link description 6: Display link 7: Call To Action (Booknow, Download, Shop now, Learn more, Sign up) CLICK TO WEBSITE 6
- 10. Date: 09/12/2014 Share2learn – Facebook Marketing 1: Fanpage 2: Text (90 characters) 3: Image (1,200 x900 pixels) 1 2 3 PAGEPOST ENGAGEMENT
- 11. Date: 09/12/2014 Share2learn – Facebook Marketing 1 2 3 HIỂN THỊ
- 12. Date: 09/12/2014 Share2learn – Facebook Marketing VỊ TRÍ QUẢNG CÁO 1 2 3
- 13. Date: 09/12/2014 Share2learn – Facebook Marketing VỊ TRÍ QUẢNG CÁO 4 5
- 14. Date: 09/12/2014 Share2learn – Facebook Marketing Grid Tool 20% rule QUI ĐỊNH HÌNH ẢNH
- 15. Date: 09/12/2014 Share2learn – Facebook Marketing Hình ảnh chấn động, sợ hãi Hình ảnh gợi dục quá mức Minh họa tính năng ko tồn tại Hình ảnh sử dụng thương hiệu facebook QUI ĐỊNH HÌNH ẢNH
- 16. Date: 09/12/2014 Share2learn – Facebook Marketing II. FACEBOOK ADS TARGETING
- 17. Date: 09/12/2014 Share2learn – Facebook Marketing 1. Location 2. Age 3. Gender 4. Languages 5. Relationships 6. Education 7. Work 8. Parents 9. Life events 10. Interest 11. Behaviors TIÊU CHÍ NHẮM CHỌN
- 18. Date: 09/12/2014 Share2learn – Facebook Marketing • Play Game • Event Creator • Page Admin • Online Spenders • Photo Uploaders • Small business owners • Smartphone Owner • Mobile Devices User • Smartphone & tablet • All frequent travelers • Business travelers • Current traveling • Intender…(Country) • Returned from trip for a time • User travel app (1-2 month) NHẮM CHỌN HÀNH VI - BEHAVIOR
- 19. Date: 09/12/2014 Share2learn – Facebook Marketing AUDIENCES INSIGHT
- 20. Date: 09/12/2014 Share2learn – Facebook Marketing IV. STRUCTURE & MANAGE ADS
- 21. Date: 09/12/2014 Share2learn – Facebook Marketing Campaign Adset Adset Ad Ad Ad Ad Account Objectives, Bidding Type, ID Budget, Time, Schedue, Audience, Placement, Optimize & Pricing Headline, image, text, link, post… Account ID, Billing, Facebook Account CẤU TRÚC QUẢNG CÁO
- 22. Date: 09/12/2014 Share2learn – Facebook Marketing Manage campaign, ad set, ads Edit campaign, ad set, ads Ad account & permission Ads reporting Conversion pixels ADS MANAGER POWER EDITOR Manage campaign, ad set, ads Edit campaign, ad set, ads Conversion pixels Audiences QUẢN LÍ QUẢNG CÁO
- 23. Date: 09/12/2014 Share2learn – Facebook Marketing Power Editor Nhắm chọn vị trí Bid giá nâng cao Đặt lịch quảng cáo Tối ưu mục tiêu Quảng cáo nâng cao ƯU ĐIỂM POWER EDITOR
- 24. Date: 09/12/2014 Share2learn – Facebook Marketing Q & A Social Media Leader at NovaOn Ads Email: namnv@novaon.vn Facebook: https://www.facebook.com/nammar08 Slideshare: http://www.slideshare.net/NamMar1