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Intelligent enterprise: Cognitive Business Presentation from World of Watson

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How Companies Are Using Cognitive Computing to Drive Tangible Results including information from the 2016 Cognitive Advantage Report:

Publicado en: Empresariales

Intelligent enterprise: Cognitive Business Presentation from World of Watson

  1. 1. The Intelligent Enterprise: How Companies Are Using Cognitive Computing to Drive Tangible Results Nancy Pearson Vice President, IBM Cognitive Business Marketing October 26, 2016
  2. 2. Digital businesses are disrupting virtually every industry and profession. expect more competitors from outside their industry 54% of CxOs 2 SOURCE cited in notes World of Watson 2016
  3. 3. + 3 Tomorrow’s disruptors will be organizations that can converge digital business with a new level of digital intelligence. Digital business Digital intelligence Cognitive business World of Watson 2016
  4. 4. Structured and active Unstructured and dark Data that’s comingData outside your firewallData you possess ++ 4 How you invoke insights from all data will determine your digital intelligence. believe cognitive is essential to data challenges that conventional analytics cannot tackle 60% of early adopters World of Watson 2016
  5. 5. An organization that creates knowledge from data to expand virtually everyone’s expertise, continually learning and adapting to outthink the needs of the market 5 Digital business + Digital intelligence Cognitive business GROW KNOWLEDGE FROM DATA ENHANCE EXPERTISE LEARN AND ADAPT World of Watson 2016
  6. 6. 6 A cognitive business has systems that can enhance digital intelligence exponentially. REASON They can reason, grasp underlying concepts, form hypotheses, and infer and extract ideas. UNDERSTAND Cognitive systems understand imagery, language and other unstructured data like humans do. LEARN With each data point, interaction and outcome, they develop and sharpen expertise, so they never stop learning. INTERACT With abilities to see, talk and hear, cognitive systems interact with humans in a natural way. World of Watson 2016
  7. 7. How are cognitive systems different? Are not programmed but pose hypotheses based on data patterns and probability Can see, use and operationalize virtually all data Can understand, reason, learn and interact with humans naturally 7 World of Watson 2016
  8. 8. World of Watson 20168 How are organizations capitalizing on the potential of cognitive computing? We surveyed more than 600 cognitive decision makers worldwide to discover insights about cognitive adoption say they already gain major competitive advantage from their cognitive initiatives 50% of users say outcomes from cognitive initiatives exceed their expectations 62% of users
  9. 9. World of Watson 20169 While early adopters view cognitive as essential, challenges remain cite data issues as a top challenge • volume • quality • integration & conversion 54% cite insufficient skills as a top challenge • computer scientists with AI skills • software developers • subject matter experts • data experts 54%
  10. 10. World of Watson 201610 Early adopters see the enormous potential of cognitive, but still struggle with strategy and roadmap say adopting cognitive is very important to their organization’s strategy and success 65% have a comprehensive, company-wide strategy for cognitive (another 41% are developing one) Only 7% report they struggle with a roadmap for adoption46%
  11. 11. How will you get started? 11 World of Watson 2016
  12. 12. 12 The journey to cognitive business. Cloud Security Analytics Mobile IT Infrastructure Services Industry Solutions for Cognitive Business Watson Watson Health Commerce Solutions Industry Analytics Digital business Digital intelligence+ Watson IoT Watson Analytics Data as information Data as insights Data as knowledge World of Watson 2016
  13. 13. 13 Identify a problem to solve. Cast a vision. Champion a new culture. Assess progress toward your desired outcome. Measure specific values. Ensure that your process is working, and iterate as needed. Assess data requirements from internal and external sources. Collect, ingest, curate, annotate and build out taxonomies and ontologies. Execute a staged rollout based on a simple starter prototype. Instrument for metrics and key performance indicators (KPIs). Prepare people for new ways of collaborating with technology. Adapt processes, content and roles as needed. Periodically update functionality and training with new content based on learnings. Becoming a cognitive business in six steps 1 Develop your cognitive strategy 6 Measure outcomes 3 Apply cognitive technology 4 Engage your organization 5 Enhance cognitive capabilities based on learning 2 Evaluate and curate data World of Watson 2016
  14. 14. Is someone else defining your industry? How much do you lose by not monetizing your data? Will your customers leave for competitors that engage more personally with them? What’s the cost of not being a cognitive business? 14 World of Watson 2016
  15. 15. The Cognitive Business Narrative / 05.18.201615
  16. 16. Notices and disclaimers Copyright © 2016 by International Business Machines Corporation (IBM). No part of this document may be reproduced or transmitted in any form without written permission from IBM. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM. Information in these presentations (including information relating to products that have not yet been announced by IBM) has been reviewed for accuracy as of the date of initial publication and could include unintentional technical or typographical errors. IBM shall have no responsibility to update this information. THIS DOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY, EITHER EXPRESS OR IMPLIED. IN NO EVENT SHALL IBM BE LIABLE FOR ANY DAMAGE ARISING FROM THE USE OF THIS INFORMATION, INCLUDING BUT NOT LIMITED TO, LOSS OF DATA, BUSINESS INTERRUPTION, LOSS OF PROFIT OR LOSS OF OPPORTUNITY. IBM products and services are warranted according to the terms and conditions of the agreements under which they are provided. IBM products are manufactured from new parts or new and used parts. In some cases, a product may not be new and may have been previously installed. Regardless, our warranty terms apply.” Any statements regarding IBM's future direction, intent or product plans are subject to change or withdrawal without notice. Performance data contained herein was generally obtained in a controlled, isolated environments. Customer examples are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual performance, cost, savings or other results in other operating environments may vary. References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in which IBM operates or does business. Workshops, sessions and associated materials may have been prepared by independent session speakers, and do not necessarily reflect the views of IBM. All materials and discussions are provided for informational purposes only, and are neither intended to, nor shall constitute legal or other guidance or advice to any individual participant or their specific situation. It is the customer’s responsibility to insure its own compliance with legal requirements and to obtain advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulatory requirements that may affect the customer’s business and any actions the customer may need to take to comply with such laws. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the customer is in compliance with any law. 16 10/27/2016World of Watson 2016
  17. 17. Notices and disclaimers continued Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not tested those products in connection with this publication and cannot confirm the accuracy of performance, compatibility or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products. IBM does not warrant the quality of any third-party products, or the ability of any such third- party products to interoperate with IBM’s products. IBM EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. The provision of the information contained herein is not intended to, and does not, grant any right or license under any IBM patents, copyrights, trademarks or other intellectual property right. IBM, the IBM logo,, Aspera®, Bluemix, Blueworks Live, CICS, Clearcase, Cognos®, DOORS®, Emptoris®, Enterprise Document Management System™, FASP®, FileNet®, Global Business Services ®, Global Technology Services ®, IBM ExperienceOne™, IBM SmartCloud®, IBM Social Business®, Information on Demand, ILOG, Maximo®, MQIntegrator®, MQSeries®, Netcool®, OMEGAMON, OpenPower, PureAnalytics™, PureApplication®, pureCluster™, PureCoverage®, PureData®, PureExperience®, PureFlex®, pureQuery®, pureScale®, PureSystems®, QRadar®, Rational®, Rhapsody®, Smarter Commerce®, SoDA, SPSS, Sterling Commerce®, StoredIQ, Tealeaf®, Tivoli®, Trusteer®, Unica®, urban{code}®, Watson, WebSphere®, Worklight®, X-Force® and System z® Z/OS, are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at: 17 10/27/2016World of Watson 2016
  18. 18. Thank you