The document outlines the responsibilities for several roles including employee communication, event management, media relations, strategy development, creative development, in market efficiency, relationship development, and corporate social responsibility. Some of the key responsibilities include executing an employee communication plan, designing and managing internal and external events, developing press releases and managing social media influencers, conceptualizing brand strategies, overseeing advertising campaigns from brief to output, ensuring on-time delivery and brand compliance of campaigns, maintaining stakeholder relationships, and managing corporate social responsibility programs and community projects.

1. Employee Communication
 Execution of employee communication plan to enhance employee engagement
and strengthen employer branding
 Innovate and conceive approaches to engage employees in out location offices
besides the town office through employee-connect programs and messages
 Knowledge of web 2.0 technologies for managing intranet with focus on content
management and communication direction
Event Management
 Capable of designing and executing internal and external events of small and
large scale involving key stakeholders
 Ability to brief the specifications clearly and negotiate with service providers within
approved budget
 Understand unique business requirements and manage within the overall
organizational policies and processes
 Support various functions in the organization with creative concepts and content
development for their campaigns
 Able to deal with vendors as and when required to procure gifts and other items
Media Relations
 Content development and editing – Press release, Corporate messaging, draft
articles, FAQs, etc.
 Knowledge about managing evangelist program, Social Media influencers through
innovative tools and approaches
 Agency management – Regular follow up and engagement with agency for timely
deliverables
Strategy Development
 Conceptualizing and developing the core brand strategy
 Unearth insights from primary and secondary sources, be the voice of
stakeholders and consistently sharpen strategic focus
 Interface with the cross functional teams on key brand and business projects
Creative Development
 Complete oversight from brief to output for all ATL campaigns
 Manage third party vendors to ensure we get best in class quality services

2. In Market Efficiency
 Ensure management of timelines for campaign development
 Ensure total compliance with brand guidelines
 Communicate with circles to ensure most effective deployment of campaigns
Relationship Development
 Maintain cross functional interaction with major stakeholders and functional
groups
Corporate Social Responsibility
 Knowledge about CSR and sustainability programs and its latest trends
 Experience of managing community projects with measurable outcome
 Responsible for overseeing implementation of CSR across the organization
 Engaging employees in volunteering activities and driving PR mileage from such
initiatives
 Assisting in creation of annual CSR / sustainability targets for the organization
 Tracking volunteer hours and activities of volunteers across the organization