A few basic steps and tips if you are interested to to built a startup. The tips are more useful for those who want to build a tech startup in Dhaka

1. Create a Tech Startup in Dhaka
Shaer Hassan
CEO, Nascenia

2. Find Inner Passion
•
•
•
•
•
Designing
Programming
Retailing / logisitic
Mobile
Web
One of more…

3. Pick Your Partners
• Do you need a partner?
• Pros and cons of having a partner
• Look in partners
– Investment
– Complementary skills
– Similar but not same mindsets
– Commitment

4. Form a Company
• Do I need to form a company?
– Not really to pilot test / validation
• Options
– Unlimited liability
• Proprietorship
• Partnership ($)
– Limited Liability
• Private Limited ($$)
• Public Limited ($$$)

5. Divide in 2/3 layers
1. Owners / shareholders
2. Board of Directors (accountable to
shareholders)
3. Employees (salary and accountable to CEO)

6. Service or Product
• Service
– Quick revenue
– Flat margin
– No IP, not technical asset, little valuation
• Product
– Takes time to go green (break even)
– Margin increases at days go by
– A lot of activities other than technology

7. Some Service Options
•
•
•
•
Web: php, RoR, Python, .NET
Mobile: Android, iOS, Windows
Enterprise: java, .NET
UI/UX
• Emerging areas: big data, no sql, RFID…
• Market Focus: Local | international | both?

8. Product Options
• Target international market
– Theme (joomshaper), plugin (prestaworld)
– Full fledged SaaS product: Oployee, Newscred
• Target Local market
– Ecommerce (akhoni, ajkerdeal, goponjinish.com,
rokomari)
– Enterprise solutions: financial (Leads), ERP (RSL)
– SaaS: bdjobs, bdipo

9. Tips
• Focus in
– HR
– Customer satisfaction over revenue
– Acquisition
– Employer branding
• Be truthful about your ability and limitations

10. Learn, do, share, iterate
- Be human being
www.nascenia.com
linkedin.com/in/shaerhassan