A very brief introduction to social media marketing for businesses. Learn to identify your audience and utilize the social networking platform which is best suited for your start-up business. You will also learn how to manage your various social media accounts such as Facebook, Twitter, etc. through the use of scheduling tools and organizational platforms such as SproutSocial and HootSuite

1. Let’s Get Social!
Natalie Vavrasek
Digital Marketing Associate Product Manager
Myriad Genetic Laboratories, Inc.

2. How is Social Media Changing the Web?
Social Media is the top Internet activity!

3. Who is your audience?
67%
Facebook
5%
LinkedIn
10%
Twitter
11%
Blogging
7% Others B2C
29%
LinkedIn
29%
Facebook
7%
Others
16%
Twitter
19%
Blogging
B2B
Your audience will decide which social networking platforms are the most
important to your business.
Spend your time wisely!

4. Myriad Genetics Social Media

5. Don’t worry! There are tools to
help you manage everything
Sprout Social:
– Paid tool, ranging from $9/month to
$99/month (per user account)
– Unified inbox combines all social media
channel feeds into a singular feed
– Brand monitoring allows you to set up
keywords to track mentions of your brand or
services online
– Comprehensive reporting tools
– Export data to excel or PDF
– Training and support team (live chat,
phone, or email)
– Schedule posts, create content calendar,
assign tasks to team mates
– Available mobile application for iOS and
Android
http://sproutsocial.com/
HootSuite:
– Both free and paid versions available (Pro version is
$8.99/month). Paid version of HootSuite offers wider
array of features.
– HootSuite displays various social feeds in one inbox
in a columnar fashion (ex: column one is your Twitter
feed, column two is Facebook, column three is
LinkedIn)
– Schedule posts, create a content calendar
– Assign tasks to team members, including ability to
set up an approval process for scheduling/sending a
post (Pro plan feature only)
– Comprehensive reporting tools including Google
Analytics integration
– Advanced security features including flexible
permission settings for users
– Training and support team available
– Available mobile app for iOS and Android devices
– Branded link shortener available
https://hootsuite.com/

6. What should you post about, and how
often?
Always include a CTA (Call-To-Action):
– “Read more on our blog”
– “Visit the website”
– “Sound off in the comments”
• Encourage ENGAGEMENT from your users
– “What do you think?”
– “Share your stories/feelings”
– “How would you…” • 2-3x/day on facebook
• 10x/day on Twitter
• 1 pin/board/day on Pinterest

7. Quick Tips
• Publish content unique to each network, don’t link
accounts! Use those publishing tools!
• 5pm Eastern M-F is peak traffic time on Twitter so post
your most important information at that time
• Review your facebook analytics often to see when your
users are online and interacting the most
• Don’t forget to post on weekends
• Always include hashtags!
• Don’t hide real feedback, customers like to see
transparency and build trust with you through real-life
interactions….but make sure those interactions are
professional!
Have any of you head of Amy’s Baking Company?

9. Questions?