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WordPress Durham - October 21 2020

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WordPress Durham - October 21 2020

  1. 1. Blogging As Part of Your SEO Strategy Durham WordPress Meetup - October 21, 2020 Natasha Burtenshaw-deVries @natasha_bd natashabd.ca
  2. 2. What is a Blog? ““Blog” is an abbreviated version of “weblog,” which is a term used to describe websites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in a reverse chronicle order.” Source:https://wordpress.org/support/article/introduction-to-blogging/
  3. 3. Why Write a Blog? • Write about topics of interest to your audience • Share news, updates, press releases etc. • Show off your personality and share expertise • Generate income through sponsored posts, affiliate links or advertising revenue • Increase your website’s organic search traffic
  4. 4. 1. Planning 3. Publishing and Promoting 2. Writing
  5. 5. Planning
  6. 6. Step 1: Choose Your Topics • Write about questions that readers are asking • Choose topics that address different stages of the marketing funnel • Write about relevant or trending topics related to your website or what your audience cares about • Consider the topic cluster approach https://blog.hubspot.com/news-trends/topic-clusters-seo
  7. 7. Step 2: Keyword Research • Use keyword research to refine your topics instead of defining them • Find the right language to use • Consider searcher intent and the SERP results; not going to rank if you create the wrong type of content for the keyword
  8. 8. Topic/Keyword Idea Tools • Google trends • Google autocomplete, related searches and people also ask • Answer the Public • Your own social media, sales, customer support • Competitor research • Ubersuggest, Google Keyword Planner, Wordtracker, free trials of SEO tools
  9. 9. Writing
  10. 10. • Write good content - for humans Write a Good Title vs. Craft an Attention Grabbing Title • Write shorter sentences and paragraphs for better readability (especially on mobile!) • Use sub-headings - keyword targeting, readability • Use bullet points and lists when appropriate • Leverage internal linking Blog Writing Checklist
  11. 11. • It depends! • Quality and comprehensiveness > quantity • The average blog post length is 1,050 words (Source: Orbit Media) • Moz Whiteboard Friday – Content Comprehensiveness https://moz.com/blog/content-comprehensiveness • My personal opinion? No less than 500, aim for 700-1200 What’s the Best Length for a Blog?
  12. 12. • Use keyword stuffing • Plagiarize • Obsess over algorithms, length or any rule or best practice anybody claims to be true Do NOT…
  13. 13. • About the tool: https://yoast.com/use-content-analysis-yoast-seo/ • Full list of factors they analyze: https://yoast.com/yoast-seo-readability-analysis/ Yoast SEO Content Analysis
  14. 14. Publishing and Promoting
  15. 15. Fill Out the Meta Info
  16. 16. • Set the alt text for images • Optimize and properly size your images • Consider adding schema markup • Add internal links to the new blog from other posts and/or pages on your website Other On-Page Optimizations
  17. 17. Google Search Console
  18. 18. Post to Social Media Source: . https://blog.hootsuite.com/social-media-seo-experiment/ “As you can see from the results above, there appears to be a strong correlation between social activity and rankings.” -Hootsuite
  19. 19. Make the Most of WordPress Plugins • Automatically post to social media • Send new blog posts to subscribers via e-mail • Schema markup (Yoast, Google Tag Manager) • Redirects (Simple 301 Redirects, Yoast Premium) • Analytics (Monster Insights) • Speed optimizations (Smush, WP Fastest Cache) • SSL
  20. 20. So, In a Nutshell… • Put your audience at the forefront of your content strategy • Write good content • Don’t forget on-page optimizations • Promote your post for an extra boost • Make the most of WordPress plugins • Write good content
  21. 21. Questions?
  22. 22. Let’s Connect! • https://natashabd.ca • Twitter: @natasha_bd

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