An impactful social media marketing guide that will help you build an impressive brand on various social media channels. The guide helps to start your social media journey.

1. Blogscraft.
Your innovative guide
How to create effective and relevant
content online
An Impactful Social Media
Marketing Guide

2. Key takeaways:
Things to discuss:
Exploring different channels
Where to start
Tips from the experts
offline vs online marketing channels
Example-Mcdonalds
How brands work online

3. Making it big
online
The posts we share on social media can often seem
insignificant, but they matter. They tap into elements that make
humans, our addictions, desires, anxieties and joys trigger.
Learn what people are interested
in social media.

4. The most important step is choosing the
right social media platform for your
business.
A huge part of successfully using social
media is choosing right platform according
to purpose, goal and audience
segmentation for your business.
You have the freedom to
choose your platform.
Exploring different
channels

5. Where to start:
Present your product or service
Presenting your products and services to the
prospects is the most important part of the
campaign as the ultimate goal of the business is
to sell thier solutions.
Create your profile
The first step for taping in your social media
campaign is creating your profile on the
platform you have picked.
Write an appealing bio and a website URL to
attract leads to your website.
Seek your target audience
Target segmentation is the key to attract right
audience to your content.
For Example, Beauty product commercial is more
suitable for women and beard oil advertisement
is more popular among men
Showing beard oil ad to women will only lead to
waste of efforts and resources and vice versa
02
01 03

6. Television
Radio
Newspaper
Brochures
Magazines and many more
It feels like focus has been shifted from
offline marketing but many companies are
earning great revenue with their offline
marketing strategy. some of the most
common offline marketing mediums are
What happens offline
Website
Blogs
Social Media
Display ads
Emails Marketing and many more
Online marketing is gaining importance da
by day.It is more convenient and economical
to reach targeted audience with online
strategy. some of the most common online
marketing mediums are
What happens online

7. 73%
marketers believe that social media
marketing has been ““very effective” for their
business.

8. Creating a bigger
online presence
Social media platforms are a great way to engage with you
prospects and existing customers as they are free, more
engaging, creates great impact.
The different areas companies
focus on online
Facebook
74.7%
Pinterest
11.8%
Twitter
6.8%
YouTube
4.9%
Tumblr
0.4%

9. Good design matters
Entice your audience with stunning visuals.

10. Visuals can say far more
of a Brand story than
words and make your
brand stand out.
Being consistent with the
kinds of graphics you post
through social media
channels can help your
audience begin to accept
your brand wherever they
go. A visual conveys a
message more creatively
than a text message.
G R E A T D E S I G N S
M A T T E R

11. Example of eye-catching content
McDonald’s uses social media aggressively for marketing
and promotions of their food chain. They have creatively
utilized Every major social medium for marketing,
promotions and customer interaction.
Read full story here.
acdonalds

12. Do important
work
Why does your brand matter?
It shows what customers should expect from your
brand and what insights you provide to your
customers.
It creates a brand loyalty among people and yield
higher result in startups.
Show people the purpose
of your craft

13. Being Responsive
17%
offering Promotions
16.3%
Providing Educational content
14.9%Sharing Intresting visuals
13.5%
Being Funny
12.8%
Offering Exclusive Content
12.4%
Providing Behind the scenes content
9.6%
Source:/sproutsocial.com/insights/
Types of Content People are likely to Interact with

14. Successful companies are
consistent
Nailing down a
schedule
A solid social media content
strategy can create wonders for a
brand.
It helps them stay organized and
focus on more engaging content
creation rather than random
posts.
Social media is a smart way of
organizing content.
Answering questions
immediately
People prefer brands that quick
and prompt. They can solve their
queries for Example Chatbots are
a quick solution for brands
customer needs
Interacting with
followers
Brands that connect with their
customers are more likely to
create loyal customers like reply
on comments, going live etc.

15. Take advantage of the tools available.
Making the most out of
the internet
Social media
channels
Automated
customer service
Seamless
ecommerce platform
Analytic tools
and reporting

16. Where brands start
Top Sites
Instagram
Facebook
Twitter
Linkedin

17. HOW BRANDS WORK ONLINE
Convey a great number of information in an effective manner
CHOOSING
PHOTOS AND
CREATING
DESIGNS
WRITING
EFFECTIVE
COPY
UPLOADING
CONTENT
CONNECTING
WITH
FOLLOWERS

18. Contact
Us
Phone Number
7000270648
Email Address
info@blogscraft.com
Website
www.blogscraft.com
We'd love to talk about
all things marketing.

19. “The best marketing doesn't
feel like marketing.”