4. Thank you for coming.
My presentation style encourages
engagement!
5. How to Grow Your Business
• We have to grow ourselves
• Industry research, continuing education, etc.
• We have to set good habits for ourselves
• Our daily habits define our success
• We have to know when its best to ask for help
• We need to watch our for scams and deceptive
sales
• We need to have PASSION about what we do!
• We need to be so excited to go to work that we
can’t sleep
9. Purple Deck Philosophy
• Knowledge is worth sharing
• Use this information for yourself
• Use this information to interview ‘experts’
• Or use this time to connect with us
• Either way we have been true to our core value
of sharing valuable information
13. What Millennials Want
• Quick access to information
• Easy to use interface
• Smartphone usability
• Do everything online…funnel them with a strategy
• To Call or Visit your location
14. Case Study: Ship Apartments
• Targeted Mobile App, Social Media, and SEO
Campaign
• Occupancy increased to 97% over 6 months
• Students use the App more than the site
• Why?
• Quick
• Already on Their Phone
• Easy to Use
15. Website Self Audit
• Is my site mobile friendly?
• How easy is it to navigate?
• Do I have too much information?
• …Not Enough
• Am I ranking as high in Google as I Should
• Can my customers find me?
16. Free Testing Tools
• Google Page Speed Insights
• Google Mobile Testing Tool
• Sucuri Site Scan
17. Free Website Tips
• Condense information about your business
• You want to funnel an interested party to take an action (call you)
• Post relative content about projects and stories
• Keep content fresh and updated
• People Judge a Website by the Home Page
• Ensure your site looks nice
• Desktop
• Smartphone
• Tablet
18. Free Website Tips
• SSL Certificates
• Encrypted Transfer of Data
• Considered by Google in Ranking
• Site without SSL
• Postcard Theory of Mail
• Site with SSL
• Letter Theory of Mail
19. Free Website Tips
• Know where your Domain is Registered
• www.whois.com
• Budget for a Revamp Every Three Years
• Technology is rapidly changing
• Your site should reflect the newest standards
20. Search Engine Optimization
• SEO – Buzzword used by “Buzzword” Sales People
• Good intentions, but often do not understand the science
• As we look at the common lies keep in mind
• High Quality Content Helps
• Meta Titles and Descriptions Help Targeting
• High Quality In-Bound Links are Valuable
• Keywords Should be Page Specific
21. SEO Case Study: XYZ Landscaping
• XYZ Landscaping spent $100,000’s of Dollars
• No Impact with Little Communication
• Were They Getting SEO
• According to Google, NO
• They were ‘leasing’ advertisement space
• Most Millennials Trust Sites that Organically Rank High
• Overall Distrust with Advertisements
• Three months into a Targeted SEO Campaign
• Results that surpass industry averages
22. SEO Case Study: XYZ Landscaping
• What did they change?
• High Quality Content
• Monthly Site Optimization
• Location Based Targeting on the Page Level
• Remember: Pages Rank, Websites Don’t
23. THE SEO LIES
• They may not be lies, but they are not true…
• Beware of the “Buzzword Salesman”
• SEO is more about data science than marketing,
but the two work hand in hand.
24. Lie #1: I Can Get You #1 Ranked on Google
• “Beware of SEOs that claim to guarantee
rankings, allege a "special relationship" with
Google, or advertise a "priority submit" to
Google. There is no priority submit for Google.
In fact, the only way to submit a site to Google
directly is through our Add URL page or by
submitting a Sitemap and you can do this
yourself at no cost whatsoever.” –Google
25. LIE #2: WE PAY GOOGLE FOR #1 RANKINGS
• “Advertising with Google won't have any effect
on your site's presence in our search results.
Google never accepts money to include or rank
sites in our search results.” -Google
26. LIE #3: EVERY INDUSTRY IS THE SAME
• Google has stated on their webmaster site that
many SEO’s who are unethical have given the
process a black eye by trying to market in a
manner that does not fit the industry.
• Unfortunately, this can cause you to have
negative results instead of moving forward.
27. LIE #4: DUPLICATE CONTENT IS FINE
• 1. Is my content trustworthy and well written?
• 2. Is it unique or could it be considered a
duplication of something else?
• 3. Are there spelling mistakes or typos?
• 4. Is it short or could it be considered “Fluff”?
• Content needs good substance and at least
1,000 to 1,500 words at a minimum.
28. LIE #5 & #6: YOU NEED TO GET AS MANY
LINKS AND KEYWORDS AS POSSIBLE
• Keyword density is important, but remember
pages rank, not websites.
• Not all links are created equal
• Bonus Strategy Tip
29. LIE #7: WE WILL SUBMIT YOU TO HUNDREDS
OF DIRECTORIES
• Is it a lie…not really, but will it help at all…no.
• Google, Bing, Alexa, DMOZ, and a few others
• Some of these directories hurt your ranking
30. LIE #8: EXPLAINING WHAT WE DO IS TOO
COMPLICATED
• We are not making rocket engines….
• Ideal flow of an SEO campaign
31. LIE #9: WE CAN DO SEO IN ONE MONTH FOR
A FLAT FEE AND THAT IS ALL YOU NEED
• A good targeted campaign takes 6- 8 months
• Framework can be done in a month for a flat
rate, but it requires constant updates and
support.
32. LIE #10: THE ONLY MARKETING YOU NEED IS
SEARCH ENGINE OPTIMIZATION
• No!
• You need a good mix of a variety of campaigns
to funnel visitors to your site or mobile app to
contact you.
• Driving traffic and managing the behaviors of
search is just one aspect (an important one) of
an overall marketing strategy.
33. Self Audit
• Is my site mobile friendly?
• Google Mobile Friendly Test
• How fast does my site load?
• Google Page Insights
• Am I blacklisted?
• Sucuri SiteCheck
• Do I own my domain?
• WhoIs Lookup
34. FREE SEO Tips
• Increase Domain Validity
• Extend Domain Registration for 5+ Years
• Add an SSL for Secure Browsing
• Make Sure Domain Registration Information is Accurate
35. FREE SEO Tips
• Content is King
• Avoid lots of advertisements
• Focus on High Quality Content
• Avoid Content Duplication
36. Top 5 Mistakes
• Thinking Too Broad
• Using Category Terms Instead of Specifics
• Choosing Volume over Relevance
• Failing to Research
• Not Realizing that Pages Rank, not Sites
37. Social Media Strategies That Work
• No one cares about reposts of other news
sources
• If you are in professional services, why are you
posting recipes
• Outdated Strategies That don’t Work
• Constant Strong Original Content Tailored
Towards Your Field Build an Audience
38. Social Media Tips That Work
• Use Instagram to Post to Facebook, Twitter, and
other networks.
• Keep Content Original
• Hire Someone that Either Understands the
Industry or Invests the Time to Learn
• Do NOT buy Likes. Avoid Facebook Advertising.
39. Do These Today
• Setup a Company LinkedIn Page
• Have Employees Listed on LinkedIn
• Setup Google Local Listings for Brick and
Mortar Locations
40. Mobile Apps Build Loyalty
• Yes they can be expensive through other providers
• We do have a solution for $500 if you want more information.
• Tuscarora Mt Winery
• Hill Top Arms
• Ship Apartments
• Harshbargers Sub n Malt
43. Recap
• Make sure your site is mobile friendly
• Find someone who is knowledgeable in the space
• Consider getting an SSL (Now a Google Rank
Factor)
• Consider Building an Audience with a Mobile App
• Don’t pack peanut butter and jelly sandwiches if
you don’t like them
• With a changing landscape we need evolve and
explore
44. Next Steps
• Hire a Firm that Understands Your Business
• Avoid the 10 Lies
• Start by Auditing Your Web Presence
• As your Web Presence is being Optimized plan a
Social Media Push
• Once the Website and Social Media is
Optimized, Consider a Mobile App to get the
Best Out of Your Entire Audience
45. Thank you.
• Nathan Neil – Purple Deck Media
• Co-founder & COO
• nneil@purpledeck.com
