PERSONAL BRAND EXPLORATION
Nathaniel Brow
n
Project & Portfolio I: Week
1
May 9, 2021

Growing up, I had a passion for writing and
composing music. I began composing songs in
the 6th grade. I wanted to launch a music career,
but my schools could not prepare me for my
goals. I faced stigma and pressure to study and
prepare for “real jobs” in a world where music
was a real job for successful artists and
companies. This caused me to lose my passion
for music. Today, my “6th grade” goals are
stronger as build platforms for people struggling
to understand that their music is real and that
their music is their real job.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles
:
• Copyright Administration
Coordinato
r
• Music Publishing Operation
s
• Audio Enginee
r
BRAND ARCHETYPE - As a
Maverick, the works I publish are
written to inspire people to break out
of their molds of trauma to progress
further in life.
Recording and Publishing for Music Industry
Picture Relevant
to Your Industry
Goes Here

• DEMOGRAPHICS: Varies
based on music projects. Some
musical projects are targeting
women, whereas others are
targeting college students.
• PSYCHOGRAPHICS: Potential
leaders, people who fear the
unknown, people who seek to
fi
nd the source behind their
problem
s
• IDEAL AUDIENCE MEMBERS:
Music directors for
fi
lm and video
games. Listeners who need
motivation and inspiration
People who are shy about their musical talents
TARGET AUDIENCE

GOALS
Short Term: (Immediately After Graduation, 2022)
• Establish a strong relationship with two lawyers and at least 3
music producers/studio executive
s
Mid Term: (2023
)
• Produce and publish music projects for people who want to
share their testimonies through collaborating with multiple
companies
.
‣ KPI to measure progress towards reaching goal. Must
be speci
fi
c and measurable with a timeframe attached
.
Long Term: (2040
)
• Have decades worth catalogues full of published works by
artists who recorded genre-de
fi
ning hits that are featured in
fi
lm, video games, multimedia platforms
.
‣ KPI to measure progress towards reaching goal. Must
be speci
fi
c and measurable with a timeframe attached.

SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Typing Skills XX%
Technical Skill 2 XX%
Complex Problem Solving XX%
Critical Thinking XX%
SOFT
HARD
Typing Skills XX%
Presentation Software XX%
Communication with supervisors
and peers XX%
Establishing and Maintaining
interpersonal relationships XX%
SOFT
HARD

I help everyday workers ful
fi
ll their musical
calling by publishing their works.
PROMISE

CREDENTIALS
Work Experience
:
• Volunteer Production Lead and Trainer
with Kids Church Ministry
• Previous jobs, projects, leadership roles
Education:
• Certi
fi
cate in Contract Law, Udemy
Online
• Music Business, B.S., Full Sail University (2022)
Volunteer:
• 3 years in Production and Worship Team
at East Coast Christian Center
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Anthony Farrior
Education
:
• Networking and Security- Chubb Institut
e
• Vocational and Horticulture - W.B. Saul Agricultural
Sciences
Leadership Experience
:
• Temporary Product Manager for Messenging
+
• Founder and music publisher for PanfurWare LL
C
• Owner of Panfur Radio
Skills and Pro
fi
ciencies
:
• Social Networking Exper
t
• Mobile Technolog
y
• Unreal Engine 4
Nathaniel Brown
Overall Online Presence
:
• 500+ connections, professional pro
fi
le pic, customized
banner, customized url
HEADSHOT HEADSHOT
Industry Experience
:
• Personal Assistant to the Executive
Managing Director at Fold Solution
s
• Recording Artists, Music Producer
Education
:
• AIU Online - Business Administration - Managemen
t
• Full Sail University - Recording Arts, B
S
• Full Sail University - Music Business
Leadership Experience
:
• Personal Assistant to the Executive Managing Director
at Fold Solution
s
• Recording Artists, Music Producer
Skills and Pro
fi
ciencies
:
• Skill 1 Music - 2 endorsements
• Skill 2 Advertisment - 2 endorsements
• Skill 3 Publicity - 1 endorsement
Overall Online Presence
:
• 103 connections, webcam pro
fi
le pic, default banner,
creative url
Industry Experience
:
• Music Publisher, Music Producer and
Founder

COMPETITION
Luis Rivera
Noteworthy Experience
:
• Songwriter/Publisher/Booking Agent for LR Music
Publishing Group/ Spanish Buzz Entertainmen
t
• Music Instructor for Art Music Academy
Nathaniel Brown
HEADSHOT
Industry Experience
:
• 10+ years of music industry experience
Education
:
• Master, Entertainment Business- Full Sail Universit
y
• Bachelor, Music Education - Conservatory of Music of
Puerto Rico
Skills and Pro
fi
ciencies
:
• Music Publishing- 21 endorsements
• Songwriting- 18 endorsements
• Music Licensing - 5 endorsements
Overall Online Presence
:
• Semi-Professional Headshot, Default Banner, default
URL, 151 connections
Industry Experience
:
• Personal Assistant to the Executive
Managing Director at Fold Solution
s
• Recording Artists, Music Producer
Education
:
• AIU Online - Business Administration - Managemen
t
• Full Sail University - Recording Arts, B
S
• Full Sail University - Music Business
Leadership Experience
:
• Personal Assistant to the Executive Managing Director
at Fold Solution
s
• Recording Artists, Music Producer
Skills and Pro
fi
ciencies
:
• Skill 1 Music - 2 endorsements
• Skill 2 Advertisment - 2 endorsements
• Skill 3 Publicity - 1 endorsement
Overall Online Presence
:
• 103 connections, webcam pro
fi
le pic, default banner,
creative url

BRAND POSITION
Through entertainment and creativity, I intend to
empower people through the music I create and
through the musicians’ work that I publish.
“MAVERICK/ENTERTAINER”

NETWORKING &
MARKETING
Industry Events & Organization
s
• Global Music Publishing Summit 2021
‣ June 7, 2021 | Bayside Bridge Plaza
• The Publishing Effect - A 101 of Music Publishing
‣ MAY 28, 2021| Onlin
e
• International Business and Music Publishing Masterclas
s
‣ June 16, 2021 | Online
Digital Marketing
• Primary Content: I will create podcast-like episodes that cover various
topics that are mentioned in my music. I will also implement some form of
comedy and other types of entertainment.
• Primary Tools: I will use various social media platforms to reach various
demographics. Because my target audience varies based on projects
and ideas, different tools and platforms are geared towards the respected
target audience that use these speci
fi
c platforms. Some platforms will
see daily posts whereas others will see posts either 3 days out of the
week or at a speci
fi
c time slot.
• Website: I would use this site as an introductory site whenever I wish to
engage business with someone.

PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor who is
enriched with experience
and wisdom in leadership
and in psychology to guide
me through pioneering a
new way to market music.
Formal Education
• Bachelors of Science in
Music Business (Full Sail
University, 2022
)
• Masters of Science in
Entertainment Business
(Full Sail University, 2024
Technical Skills
• Music Licensin
g
• Digital Marketin
g
• Audio Engineerin
g
• Music Producing
Soft Skills
• Promotional Skills
• Negotiation Skills

Nathaniel Brown
You know how challenging it is to write songs, but
feel that you cannot use it due to the pressure for
fi
nding a “real job”? Well, what I do is publish works from your “every-day
neighbor” so that they can become creative in the midst of tackling this
challenging market. In fact, this list of the top 40 songs feature 10 artists
who are currently working locally.
“

REFERENCES
Creative Manager / Essential Music Publishing. glassdoor. (n.d.). https://
www.glassdoor.com/Job/franklin-tn-music-production-manager-jobs-
SRCH_IL.0,11_IC1144518_KO12,36.htm?
src=GD_JOB_AD&srs=ALL_RESULTS&jl=4059526748&ao=1136006&s=345&
guid=00000179545b2e668bf8c2d86ff678ba&pos=101&t=SR-JOBS-
HR&vt=w&uido=8712E4AA1612D3285BDC077EFE2ACC28&cs=1_06642c51
&cb=1620617932585&jobListingId=4059526748.
Events - Global Music Publishing Summit 2021. AIMP. (n.d.). https://
www.aimp.org/event/2021/06/07/1116/
Global_Music_Publishing_Summit_2021.
How Music Publishing Works: Music Publishing Administration 101. United
States. (2019, November 20). https://www.tunecore.com/guides/music-
publishing-101.
MPA 101: International. Music Publishers Association. (n.d.). https://
mpaonline.org.uk/events/training-education/mpa-101-international/.
Online Reputation Management (2020 Guide): BrandYourself.
BrandYourself.com. (n.d.). https://brandyourself.com/online-reputation-
management.
Patel, S. (2021, February 4). A Complete Guide to Successful Brand
Positioning. HubSpot Blog. https://blog.hubspot.com/sales/brand-positioning-
strategy.
The Publishing Effect - A 101 of Music Publishing (Virtual Publishing Course).
Music Publishers Association. (2020, May 27). https://mpaonline.org.uk/events/
training-education/the-publishing-effect-a-101-of-music-publishing-virtual-
publishing-course/.
Summary Report for: 27-4014.00 - Sound Engineering Technicians. O*NET
OnLine. (n.d.). https://www.onetonline.org/link/summary/27-4014.00.
Farrior, A. (n.d.). LinkedIn. Retrieved May 09, 2021, from https://
www.linkedin.com/in/anthonyfarrior
/
Morrison, J. (n.d.). LinkedIn. Retrieved March 07, 2021, from https://
www.linkedin.com/in/simplyjam
/