National Mental Health Conference Goes Virtual

March 15 – 17, 2010
Walt Disney World Resort, Florida

National Mental
Health and Addictions New This
Year!
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Final Program
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Want to s ry session?
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audio proc
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C e l e b r a t e e n g a g e C o n n e C t

c o l l a b o r a t e r e j u v e n a t e
Conference handouts at www.TheNationalCouncil.org/Conference
Free access when you LoG In To your conFerence reGIsTraTIon
www.TheNationalCouncil.org/Conference · 202.684.7457 1

Great conference but we simply couldn’t go to what I learned at this session has so many practical applications, wish
all the sessions we wanted to. there was a better way I could capture it all.

I wish my cFo had been at this one!

ii www.TheNationalCouncil.org/Conference · 202.684.7457

My case managers need to listen to this!
and they could earn ces, too.

New This Year!
Take Home the Virtual
Conference Experience
with more than 100 sessions in a power-packed curriculum, it’s hard to decide which
sessions to attend and which ones to give up! Good news, you no longer have to make
those tough choices. attend select sessions live, and get the rest in a virtual package you
can enjoy back home.

audio recordings (synchronized to Powerpoint) of the best sessions from every track are
available on cD-roM or for online download after the conference. synchronized audio
recordings recreate the experience of being at the live session — capturing the speaker
presentation as well as discussions and Q&a.

order your proceedings today so you can take home great ideas to refer back to and
share with staff and board members. Plus, staff can earn ce and cMes just by listening to
session proceedings and taking a quick online test.

stop by the Digital conference Providers table at the helpDesk for a demo and to order.

Save With Special Onsite Prices
Onsite Post-conference
Full access online downloads: $149 $199
Full access cD-roM: $225 $250
Individual session online downloads: $25 $35
Individual session MP3 downloads: $15 onsite $25

To order after the conference, go to www.TheNationalCouncil.org/Conference

1

Contents
Welcome/About Us 4
Planning Your Conference 5
Experience
Convention Center Map 7
Full Conference Schedule 8
Full Session Listing 10
Continuing Education 14
Highlights and Hot Spots 16
Recovery and Empowerment Welcome Reception
Fabulous Forty Gala at Epcot
Awards of Excellence Honorees
Celebrity Meet & Greets, Howard Dean
and Malcolm Gladwell
Book Signings
International Film Festival
Second Annual Wii Bowling Classic
Fun Runs
Expo Hall: Action Central
Dance the Night Away Reception
Pictures with Mickey and Minnie
Pretty Powerful Women
Exceptional Massages
Miniature Food Jewelry Demo
Chef’s Demo
Technology Learning Center
Social Media Lab
YouTube, You Choose
Get On Camera and In the News

2 www.TheNationalCouncil.org/Conference · 202.684.7457

Sunday, March 14 22 Tuesday, March 16 44
Symposium for CEOs and Boards Tuesday at a Glance
Morning General Session: Malcolm Gladwell
Marketing and Innovation Institute
Morning Workshops
One-Day Universities
Lunch ‘n’ Learns
Afternoon General Session: Geoffrey Canada
International Film Festival 24 Thought Leader Sessions: Robert Kolodner,
Adam Rachel Permuth-Levine, Michael Burchell,
Boy Interrupted Thomas McLellan
Elling Afternoon Workshops
HBO Addiction Series
The Bridge Wednesday, March 17 58
The Horse Boy Wednesday at a Glance
Animated Minds Morning General Session: Lee Cockerell
Learning Communities Summit
One-on-Ones: Consultations 26 Mental Health First Aid Instructor Summit
with the Experts Thought Leader Sessions: Victoria Maxwell,
Hendrie Weisinger, Westley Clark
Morning Workshops
Monday, March 15 28
Afternoon General Session: Kathryn Power
Monday at a Glance
Morning General Sessions: Linda Rosenberg,
Howard Dean Speaker Index 66
Morning Workshops
Morning Poster Sessions Expo Spotlight 68
Lunch ‘n’ Learns Action Central
Afternoon General Session: Pamela Hyde Exhibitors
Thought Leader Sessions: Michael Greenberg, Expo Hall Map
Michael Gillette, Pamela Bilbrey
Afternoon Workshops Expo Specials — Giveaways, Food, and Fun
Afternoon Poster Sessions Product Showcases
Dance the Night Away Reception Exhibitor Profiles

Your Notes 101
Thank You Supporters 104


Welcome to the National Council’s
40th Annual Conference
Dear Colleague:

For leaders and learners passionate about improving behavioral health, the National
Council’s Annual Conference is the most powerful event of the year. This uniquely
energizing conference draws approximately 2,000 participants from around the
country and the world.

In celebration of our 40th Annual Conference — and in the midst of economic
difficulties and social uncertainties — we are offering unparalleled opportunities
to reignite your energy by learning and teaching among talented and optimistic
colleagues who share your vision and passion. You learn how your organization
can step up the pace in implementing real-world solutions that improve consumer
outcomes, population health, and costs.

We have come a long way since our community came together in 1970 for the 1st Annual Conference. In this, our
40th year, we take some time to reflect on the road we’ve traveled and to celebrate our successes. And then, we’ll
turn our eyes to the future and dare to aim far higher. We are by no means done.

I encourage you to take full advantage of your conference time — books, movies, workshops, and institutes offer
ideas that are infectious and results that are exciting and inspiring. We’re thrilled with our keynote speakers and
thought leaders and we have a great deal to learn from each of them. But the real “stars” of the event are people like
you — participants who bring and generously share their experiences, successes, failures, enthusiasm, and hope with
the rest of us. I am confident that you’ll leave with a wealth of new ideas and connections.

Enjoy the conference and enjoy the magic of Disney! And then tell me how we did — email me at
LindaR@thenationalcouncil.org with your feedback and your suggestions for the 41st National Council
Conference, San Diego, CA, May 2–4, 2011.

Best Regards,
Linda Rosenberg, MSW
President and CEO
National Council for Community Behavioral Healthcare

National Council please, not NCCBH!
Don’t you think there are enough acronyms member organizations, we serve our nation’s The National Council advocates for policies
in our world? Remember, we are just most vulnerable citizens — more than 6 that strengthen the safety net, ensuring that
The National Council, not NCCBH. million adults and children with mental all in need have access to comprehensive
The National Council for Community illnesses and addiction disorders. We are healthcare services. And we offer state-
Behavioral Healthcare is the unifying committed to providing comprehensive, of-the-science education and practice
voice of America’s behavioral health quality care that promotes recovery and improvement resources so that services are
organizations. Together with our 1,700 inclusion in all aspects of community life. efficient and effective.


Planning Your Questions? Stop by the Conference

Conference Experience HelpDesk at the Convention Center
South Registration.

Tips and Reminders
with a robust curriculum and more than 100 sessions spread across 17 tracks to choose from, the 40th national
council conference gives you the tools you need to do your job better and improve the lives of the people you
serve.
· Make the most of your time by planning at least a day ahead · Network with other attendees at every opportunity — join us for
— this Final Program is your comprehensive guide, featuring breakfast and lunch in the Expo Hall and at our Monday evening
detailed schedules and session descriptions. The schedule Dance the Night Away reception.
overview is on page 8. · Be sure to visit the Expo Hall Monday and Tuesday — stop by
· The conference offers Continuing Education and Continuing during breaks and meet with vendors.
Medical Education credits through various professional · Take time for yourself — go on a morning fun run, stop by the
associations. To receive credits for approved sessions, you must Expo Hall for a makeover or massage, and consult with experts
complete an online evaluation form indicating the sessions that on topics from CEO compensation to website design.
you attended. You may complete this evaluation during the
conference (come to the Conference HelpDesk) and up to 60 days · Make time to catch a feature or two at the International
after the conference at www.TheNationalCouncil.org/Conference. Film Festival at the Expo Hall Movie Theater — you’ll enjoy
meeting the cast and crew of award-winning films from
· Use the conference tracks as a guide to pick sessions you want around the world.
to attend. You may attend any session in any track and move
between tracks as often as you like. For an overview of all tracks · Don’t miss the fun and parties — Wii bowling, pictures with
and sessions go to page 10. Mickey and Minnie, Dance the Night Away, Fabulous Forty Gala,
the Disney Chef Demo, and much more!
· Sessions across different tracks run concurrently. Start with the
“Day at a Glance” charts to determine which sessions you want · Experience the future — visit the Bookstore, Technology Learning
to attend at various times. Center, Social Media Lab, YouTube station, and other hi-tech
attractions, all in the Expo Hall.
· Coming with a team? Spread out and cover as many different
sessions as you can so you can share what you learn.
· Seats at all sessions fill up fast, so arrive early.
· Presentation handouts for all sessions are available
by logging into your conference registration at
www.TheNationalCouncil.org/Conference.
· Audio proceedings (synchronized to Powerpoints and
including Q&A/discussions) of most conference sessions
are available at the HelpDesk.

Where are the Handouts?
No paper, no gizmos… IT’S ALL ONLINE
PDFs of Powerpoints and other handouts provided by conference
speakers are available for free download by all conference attendees
at www.TheNationalCouncil.org/Conference. You must enter your
conference registration password to access the handouts.
For the complete virtual conference experience, buy AUDIO
PROCEEDINGS (synchronized to Powerpoints) that include live
presentations and Q&A, to take back to your colleagues. Stop by the
HelpDesk to learn more.


Planning Your
Conference Experience (cont.)
Admission to Sessions Meals and Coffee Breaks
Included in your conference registration Your conference registration includes continental breakfast, two
coffee breaks, and boxed lunch on Monday and Tuesday. Food
· Breakfast, Lunch, and Coffee
and coffee are served in the Expo Hall. On Wednesday, continental
· General Sessions breakfast and one coffee break are provided.
· Thought Leader Sessions
· Workshops Special Requirements
· Lunch ‘n’ Learns Should anyone have special requirements while attending our event
· Poster Presentations we encourage you to visit the Conference HelpDesk for assistance.
· One-on-one Consultations (by appointment only) If you require special hotel accommodations, please advise the
hotel directly.
· Wednesday afternoon GAINS conference educational sessions
·
·
Expo Hall and Product Showcases
Feedback
The National Council wants the conference to be an experience
· International Film Festival
you truly benefit from and thoroughly enjoy. We encourage your
· Technology Learning Center feedback and suggestions. Email our Executive Vice President,
· Social Media Lab Jeannie Campbell, at JeannieC@thenationalcouncil.org or call
us at 202.684.7457.
· Book Signings
· Second Annual Wii Bowling Classic
For a special fee Don’t Forget Your Evaluations
We want to hear from you so we can do better! Please take a
· Preconference One-Day Universities
few minutes to complete your evaluations even if you are not
· The Symposium for CEOs and Boards looking for CE credits. To complete evaluations onsite, stop by
· Marketing and Innovation Institute the Conference HelpDesk or go to www.TheNationalCouncil.org/
Conference.
· Mental Health First Aid Training
· Middle Management Academy
· Fabulous Forty Gala
· Celebrity Meet & Greets, Howard Dean and Malcolm Gladwell
All other events and sessions are by special
invitation only.

Lakeside Behavioral Health Welcomes
You to Orlando
explore orlando. Visit the special welcome Booth in the expo hall and ask
the locals about the best dining and entertainment options and tips on
navigating walt Disney world attractions. Many thanks to local national
council member Lakeside Behavioral health — and President and ceo, Jerry
Kassab — for hosting and staffing the welcome Booth.
www.lakesidecares.org.


Convention Center Map


national council for community Behavioral healthcare

Full Conference Schedule
HelpDesk — Registration/Check-In/ Sunday, March 14
Tickets/CE & Evaluations 8:00 am – 9:00 am continental Breakfast
Located at convention center south registration 9:00 am – 1:00 pm Morning one-day universities
Saturday, March 13 4:00 pm – 7:00 pm 9:00 am – 5:00 pm Full-Day one-Day universities
Sunday, March 14 8:00 am – 7:00 pm 9:00 am – 5:00 pm The symposium for ceos and Boards
Monday, March 15 7:00 am – 7:15 pm 2:00 pm – 6:00 pm afternoon one-day universities
Tuesday, March 16 7:00 am – 6:15 pm
Wednesday, March 17 7:00 am – 1:15 pm Monday, March 15
6:00 am – 7:00 am Fun run
Preconference Programs 7:30 am – 7:30 pm expo hall open
Mental health First aid Instructor Training 7:30 am – 7:30 pm Bookstore open
March 10-14 7:30 am – 9:00 am International Film Festival, The Bridge
Middle Management academy 7:30 am – 8:30 am continental Breakfast in the expo hall
March 11-14
8:00 am – 7:00 pm wii Bowling Free Play
Marketing and Innovation Institute
March 13-14 8:00 am – 7:30 pm social Media Lab
8:30 am – 9:30 am General session, Linda rosenberg
9:30 am – 10:30 am General session, howard Dean
10:30 am – 11:30 am celebrity Meet & Greet, howard Dean
11:30 am – 12:00 pm Book signing, howard Dean
10:30 am – 11:00 am coffee Break in the expo hall
10:30 am – 12:00 pm International Film Festival, hBo addiction
series
11:00 am – 12:30 pm workshops (a) and a Poster sessions
11:00 am – 12:30 pm Product showcase, anasazi software
12:30 pm – 1:00 pm Book signing, steve Luxenberg
12:30 pm – 1:30 pm Lunch in the expo hall
12:45 pm – 1:30 pm Lunch ‘n’ Learns
1:30 pm – 2:30 pm General session, Pamela hyde
2:00 pm – 3:45 pm International Film Festival, adam
2:30 pm – 2:45 pm Break
2:45 pm – 3:45 pm Thought Leader sessions: Michael
Greenberg, Michael Gillette, Pamela Bilbrey
3:45 pm – 4:15 pm Book signing, Michael Greenberg
3:45 pm – 4:00 pm coffee Break in the expo hall
4:00 pm – 5:30 pm workshops (B) and B Poster sessions
Conference HelpDesk is located at the 4:00 pm – 5:30 pm International Film Festival, Boy Interrupted
Convention Center South Registration — 4:00 pm – 5:30 pm Product showcase, core solutions
it’s command central for registration/check-in, 4:30 pm – 5:00 pm Book signing, Pamela Bilbrey
special event tickets, evaluations, audio 5:30 pm Dance the night away reception
proceedings, and all your questions.
7:30 pm – 9:30 pm International Film Festival, elling


2010 Conference Program

Tuesday, March 16 Wednesday, March 17
6:00 am – 7:00 am Fun run 6:00 am – 7:00 am Fun run
7:30 am – 5:00 pm expo hall open 7:00 am – 11:15 am Bookstore open
7:30 am – 5:00 pm Bookstore open 7:30 am – 8:30 am continental Breakfast
7:30 am – 8:30 am continental Breakfast in the expo hall 8:30 am – 9:30 am General session, Lee cockerell
7:30 am – 9:00 am International Film Festival, The horse Boy 9:00 am – 4:00 pm national council Learning community
8:00 am – 7:00 pm wii Bowling Tournament 9:30 am – 9:45 am Break
8:00 am – 7:00 pm social Media Lab 9:45 am – 10:45 am Thought Leader sessions: Victoria Maxwell,
8:30 am – 9:30 am General session, Malcolm Gladwell hendrie weisinger, westley clark
9:30 am – 10:30 am celebrity Meet & Greet, Malcolm Gladwell 10:00 am – 4:00 pm Mental health First aid Instructor summit
10:30 am – 11:00 am Book signing, Malcolm Gladwell 10:45 am – 11:00 am Break

9:30 am – 9:45 am International Film Festival, animated Minds 11:00 am – 12:30 pm workshops (e)

9:30 am – 10:00 am coffee Break in the expo hall 11:00 am – 11:30 am Book signing, hendrie weisinger
10:00 am – 11:00 am Miniature Food Jewelry Demo 1:00 pm – 2:30 pm General session, Kathryn Power
10:00 am – 11:30 am workshops (c) 1:00 pm – 5:00 pm cMhs national GaIns center conference
11:30 am – 12:00 pm Book signing, Tim Page
10:00 am – 11:30 am Product showcase, essential Learning
11:30 am – 12:30 pm Lunch in the expo hall
11:45 am – 12:30 pm Lunch ‘n’ Learns
12:30 pm – 2:00 pm International Film Festival, hBo addiction
series
12:45 pm – 2:15 pm General session, Geoffrey canada
2:15 pm – 2:45 pm
2:15 pm – 3:15 pm
coffee Break in the expo hall
International Film Festival, The Bridge
Product Showcases
2:15 pm – 5:15 pm enhancing revenue from commercial
Managed care Insurance Markets, David
in the Expo Hall
Lloyd Details on page 75.
2:30 pm – 3:00 pm Book signing, rupert Isaacson see groundbreaking new products and
services from behavioral healthcare's
2:45 pm – 3:45 pm Thought Leader sessions: robert Kolodner,
leading vendors in action. Don't miss the
rachel Permuth-Levine, Michael Burchell,
free Product showcases in the expo hall
Thomas McLellan
featuring exclusive demos by anasazi
2:45 pm – 3:45 pm Product showcase, Genoa healthcare software, core solutions, essential
3:30 pm – 4:00 pm Book signing, Geoffrey canada Learning, and Genoa healthcare.
3:30 pm – 4:00 pm International Film Festival, animated Minds stop by for special deals and enjoy
warm hospitality.
3:45 pm – 4:00 pm Break
4:00 pm – 5:30 pm International Film Festival, The horse Boy
4:00 pm – 5:30 pm workshops (D)
5:30 pm – 10:00 pm Fabulous Forty Gala at epcot
7:30 pm – 10:00 pm International Film Festival, adam



Full Session Listing
you may attend any session in any track and move between tracks as often as you like. To learn more about a session
— description, time, location, and speakers — refer to pages 28 – 65 (session descriptions on these pages are organized
by day and time).

KEY Tracks and Sessions
MGS/TGS/WGS: Mon/Tue/wed General sessions
TLM/TLT/TLW: Mon/Tue/wed Thought Leader sessions
Addictions and Co-Occurring
A: Mon Morning workshops Disorders
B: Mon afternoon workshops A4 Evidence-Based Treatments for Adolescent Substance Abuse:
C: Tue Morning workshops What Can My Organization Expect?

D: Tue afternoon workshops A Poster 1 Cohesive Partnerships Reforming Substance Abuse
Treatment for Offenders
E: wed Morning workshops
B1 Addictions in a Chronic Care Paradigm
A Poster: Mon Morning Poster sessions B Poster 5 Prescription Drug Abuse: The Silent Epidemic
B Poster: Mon afternoon Poster sessions C8 Changing the World in Florida: Building Successful
M Lunch: Mon Lunch ‘n’ Learns State-Provider Partnerships, Part 1
T Lunch: Tue Lunch ‘n’ Learns D10 Changing the World in Florida: Building Successful
State-Provider Partnerships, Part 2
FD/HD/MII/SCB: sun Preconference Programs
E11 Medication Assisted Treatment for Substance Use Disorders
in Community Mental Health Settings
To find a session by speaker, go to the Speaker Index M Lunch 7 Treating Women with Co-occurring Disorders Through
on page 66 Gender-Specific Treatment
TLT4 What’s Wrong With Addiction Treatment: Where Leadership
Pick from any track but note that sessions you want to attend
is Needed, Thomas McLellan
may be scheduled concurrently. To take home audio proceedings
of sessions, stop by the helpDesk. TLW3 The Future of Addictions Treatment, Westley Clark

Board Governance
SCB The Symposium for CEOs and Boards
A3 BHAM – Does Your Organization Have a Big Hairy Audacious
Mission?
B4 Board Boot Camp – Essentials for Board Members
C14 When the Emperor Wears No Clothes – How Does a Board
Address CEO Accountability?
E1 Accountability 101: Aligning Organizational Goals and
Executive Performance
M Lunch 1 Board Networking Lunch



Children and Youth Thank You to Our Track
A5 Fulfilling the Promise of School-Based Mental Health
B8 Evidence-Based Prevention: The
Nurse-Family Partnership Program
Chairs
a heartfelt thank you to this year’s track chairs for their help
D4 EBPower: Evidence-Based Practices Can Improve Real-World
in planning and coordinating curriculum. your leadership
Care for Real Kids
and willingness to contribute to our successful conference is
E6 Thirty Years in the Making: Are We There Yet? Implementation deeply appreciated.
of Child/Family Evidence-Based Practices
TGS2 One Child at a Time: Harlem Children’s Zone, Geoffrey Canada
· Technology Learning Center
Denny Morrison, PhD, ceo, centerstone research Institute

Clinical Services · Healthcare Reform and the New Marketplace
Dale Jarvis, cPa, Principal, McPP healthcare consulting
A Poster 6 The Declarations Life Coaching Model
· Health Integration and Wellness
B3 Better Service Planning Leads to Better Quality
Kathy reynolds, Vice President and Laura Galbreath,
B9 Focus on Employment: Coping With Cognitive Impairments Director – health Integration and wellness Promotion,
B11 Psychiatrists and Productivity: Finding the Balance national council for community Behavioral healthcare
B Poster 6 Risk in the Real World: Identification of and Intervention · Public Policy Influence
for High Clinical Risk Mohini Venkatesh, Director, Federal and state Policy,
C1 Benefits of an On-Site Pharmacy national council for community Behavioral healthcare
C10 Relationships as the Key to Recovery – Back To Basics
If you’re interested in helping us plan our 2011 conference
C17 Implementing Clinical Improvement: A Psychiatric Story in San Diego, please contact Jeannie Campbell at
D14 Supported Employment: Helping People Achieve Recovery JeannieC@thenationalcouncil.org.
and Economic Independence
E2 Assessments: the Golden Thread between Medical Necessity
and Person-Centered Services
E5 Hiding Behind HIPAA
E14 Technology Creates a New Approach to Psychiatric Emergency
Healthcare Reform and the
Services in Rural Settings
M Lunch 6 Mentally Ill and Homeless: Strategies that Work
New Marketplace
A7 How Will the Mental Health Parity and Addiction Equity
Act of 2008 Change Your Life?
Finance A14 What is an FQBHC and Why Should
A12 Social Entrepreneurship: Examples of Real Success I Care?
A Poster 3 Conducting a Behavioral Health Compliance B2 All Healthcare is Local: How States are Thinking About
Risk Assessment Healthcare Reform
B13 Top-Line Growth: Swift Organizational and Business Responses C18 Looking into the Future – How Will Behavioral Healthcare
to Sweeping Macro-Economic Forces be Managed (or Not)?
C11 A Case Study of Organizational Change: Save $200,000 E8 How Are We Going to Get Paid Tomorrow? Emerging Models
and Improve Care for Health and Behavioral Healthcare
D11 Performance-Based Contracting: Will It Save or Sink You? FD4 Healthcare Reform and the Behavioral Health Safety Net
M Lunch 4 Recovery in a Medicaid Environment: Managing MGS2 A Prescription for Real Healthcare Reform, Howard Dean
Philosophical Conflict
T Lunch 2 Business Sense (Cents?) for Clinical Folks Turned
Administrators
MII Marketing and Innovation Institute



Full Session Listing (cont.)
Health Information In My Own Words — Personal
Technology Stories of Recovery
A9 Meaningful Use Overview: Capture and Maximize A2 Annie’s Ghosts: A Journey into a Family Secret
Incentive Dollars C7 Parallel Play: Growing Up with Undiagnosed Asperger’s
B7 Implementing a Behavioral Health Information Exchange C12 The Horse Boy: A Father’s Quest to Heal His Son
C13 Electronic Health Records and E-Prescribing: What You TLM1 Hurry Down Sunshine: A Father’s Story of Love and Madness,
Need to Know Before, During and After Implementation Michael Greenberg
D5 Behavioral Health Software and Certification TLW1 Crazy for Life – Escapades of a Bipolar Princess,
E10 Electronic Health Records Implementation: Measurement, Victoria Maxwell
Meaningful Use and Clinical Quality
M Lunch 2 Meaningful Use and Management
T Lunch 4 Key Elements for Successful Electronic Health Records
International: It’s a Small
Implementation
TLT1 What the Future Holds for Health IT, Robert Kolodner
World
A6 Healthcare Reform Around the Globe: Lessons Learned
B Poster 7 Releasing Time to Care: The Productive Mental
Health Integration and Health Initiative

Wellness
C9 International Approaches to Suicide Prevention
D8 Approaches to Peer Support
A13 The Person Centered Healthcare Home: Implementation
Strategies
B6 Disease Management for Persons with Mental Illness
Leadership and Management
B10 Leading Change: Moving from Ideas to Inventions
B12 Recovery Without Health Isn’t Recovery at All
to Innovation
B Poster 4 Integrating Medical and Behavioral Healthcare:
C16 Closing the Gap: Making the Business Case for Ending
A Public-Private Partnership
Health Disparities
C5 Frontline Tobacco Addiction Cessation Training for Providers
D2 Creating and Sustaining a High-Performing Executive Team
and Peers – Everything You Need to Know
D15 Tools You Can Use to Address Health Disparities
D12 Psychological Masquerade: How Medical Conditions Often
Present with Psychiatric Symptoms E9 Be a Change Hero Using Project Management Techniques
E13 Substance Abuse and Integration T Lunch 1 Building a Better Workforce Through Performance
Management
M Lunch 5 Starting Small, Growing Bigger – Development
of the Award Winning Metabolic and Weight Management Clinic TGS1 Outliers: The Story of Success, Malcolm Gladwell
FD1 Implementing the Patient-Centered Healthcare Home: TLM2 Hard Choices in Hard Times – An Ethical Approach to
Concept to Reality the Allocation of Scarce Resources, Michael Gillette
HD2 Team Solutions: A Hands-On Approach to Recovery, TLM3 Ordinary Greatness: It’s Where You Least Expect It...
Physical Health, and Wellness Everywhere, Pamela Bilbrey
TLT3 Great Place to Work, Michael Burchell
WGS1 The Magic of Disney’s Leadership, Lee Cockerell
FD3 Managing the Media, Shaping Your Message



Personal and Professional New This Year!

Development Poster Sessions in the Expo Hall — Intense
Learning, at Your Own Pace
A Poster 5 Innovative Workforce Development Partnerships
B5 Developing the Case Management Workforce: Retention, a unique opportunity for to share and learn. Posters showcase
Excellence, Recovery key areas of operation such as compliance, risk management,
C3 Defining and Maintaining Productivity Standards and workforce development, and shed new light on housing,
healthcare integration, recovery, rural mental health, and more.
C4 Emotional Intelligence at Work
stop by the expo hall to browse and chat with presenters
TLT2 Stress Matters: 10-Minute Tools for Managing Stress, Rachel one-on-one and leave with an action plan. Poster sessions take
Permuth-Levine place in the expo hall and run concurrent to workshops.
TLW2 The Power of Positive Criticism, Hendrie Weisinger

Practice Improvement and MGS1 Good Idea or Bad Idea? Linda Rosenberg

Outcomes Measurement MGS3 A View from the Top, Pamela Hyde
WGS2 Where Do We Go From Here? Kathryn Power
A11 Practice Improvement the NIATx Way
A Poster 2 Community and Law Enforcement Collaboration: Crisis
Intervention Teams Recovery and Peers in
A Poster 4 Housing First – A Collaborative Approach to a Complex
Community Issue Service Delivery
B Poster 2 Four Ways to Change Behavioral Healthcare – Current A10 Practical Challenges for Psychiatrists – Implementing
Knowledge Network Projects the Recovery Model
B Poster 3 Improving Customer Service, Productivity, and Staff B Poster 1 Recovery and Resiliency in Rural Mental Health Settings
Retention Through the Care Initiative Process M Lunch 3 Peer Specialists – Valued Partners
C2 Best in Class: How Does Your Organization Measure Up? T Lunch 5 Reducing Stigma Through Peer-Led Community Education
C6 Best Practices in Avoiding Medication Errors FD2 Roadmap for Transformation to a Recovery-Based Program
D6 Establishing Medical Necessity
D13 Quality and Compliance: Eliminating Silos to Reduce Risk Social Media
T Lunch 3 An Introduction to the Knowledge Network: Getting A1 Social Media 101
Involved in Research
B15 Innovation, Avatars, and Virtual Counseling
HD1 David Lloyd’s Solutions to the Compliance Challenge
C15 Social Media and Fundraising

Public Policy Influence
D3 Put Your Website to Work for You: Seven Measures You
Can Implement Now
A8 Minds on the Edge: Building Consensus for Change T Lunch 6 Social Media on a Shoestring Budget
B16 Tell Us Your Story: How Have State Budget Cuts
Impacted Services?
D1 Influencing Policy: Preparing for the 2010 Elections
Trauma-Informed Care
B14 Working With Veterans and Their Families – Bringing Evidence-
D9 Influencing Public Opinion in Tough Times: Mental Health Informed Approaches to Community Care
First Aid USA
D7 The Massachusetts Initiative to Implement Trauma-Informed
D16 Transforming Mental Health Systems: A Judicial Perspective Treatment for Substance Use and Mental Health Disorders
E7 Integrating Treatment and Supervision for Justice-Involved E4 Creating Cultures of Trauma-Informed Care
Clients
E3 Back in the Trenches: Turning Trauma Around
E12 Opportunities to Expand Access to Permanent
M Lunch 8 When War Comes Home: Transitioning to Life
Supportive Housing
in the Community
T Lunch 7 Using Creative Media to Tell Your Story



Continuing Education
The 40th national council conference offers continuing education credits through multiple professional associations.
To receive credits, sign in when you attend an approved session and complete an online evaluation form for the session.
you may complete this evaluation during the conference (come to the conference helpDesk) and up to 60 days after
the conference at www.Thenationalcouncil.org/conference. applications for ce credit will not be processed if your
evaluations are not complete within 60 days of the conference (May 17, 2010).
refer to the insert in your registration packet for additional details.

CME Accreditation National CE
· American Nurses Credentialing Center
· American Psychological Association
· The Association of Social Work Boards
· Healthcare Compliance Certification Board
This program has been approved for AMA · NAADAC, The Association of Addiction Professionals
PRA Category 1 Credit™.
· National Board of Certified Counselors
This activity has been planned and
implemented in accordance with
the Essentials and Standards of the
Accreditation Council for Continuing
State-Specific CE
· Alabama State Board of Social Work Examiners
Medical Education (ACCME) through the
joint sponsorship of the Warren Alpert · California Board of Behavioral Sciences
Medical School of Brown University and · California Board of Registered Nursing
the National Council for Community
· California Association of Alcoholism and Drug Abuse Counselors
Behavioral Healthcare. The Alpert Medical
School is accredited by the ACCME to · California Association for Alcohol/Drug Educators Continuing Education Committee
provide continuing medical education · DC Board of Nursing
for physicians.
· Florida Board of Clinical Social Work, Marriage and Family Therapy and Mental Health
The Alpert Medical School designates this Counseling
educational activity for a maximum of 22
· Louisiana Addictive Disorder Regulatory Authority
AMA PRA Category 1 Credits™. Physicians
should only claim credit commensurate · Ohio Counselor, Social Worker and Marriage and Family Therapist Board
with the extent of their participation · State of Illinois, Department of Professional Regulation, Division of Professional
in the activity. Regulation Registered Social Worker
The conference is supported in part by an · State of Illinois, Department of Professional Regulation, Division of Professional
educational grant from Lilly USA. Regulation Marriage and Family Therapist
· State of Illinois, Department of Professional Regulation, Division of Professional
Regulation Professional Counselor/Clinical Counselor
· Texas State Board of Social Workers Examiners
· Texas State Board of Examiners of Marriage and Family Therapist
· Texas State Board of Examiners of Professional Counselors

Take home the virtual conference experience — stop by the
HelpDesk to order complete audio proceedings synchronized with
Powerpoints. Order before you leave for the best discounts.



American Psychological National Association of
Association Alcohol and Drug Abuse
Essential Learning is approved by the American Psychological
Association to sponsor continuing education for psychologists. Counselors
Essential Learning maintains responsibility for this program and NAADAC continuing education contact hours are available through
its content (#1693). our cosponsor Essential Learning, a NAADAC Approved Education
Provider (#0484).

American Nurses
National Board for Certified
Credentialing Center
Essential Learning, LLC, is approved as a provider of continuing Counselors, Inc.
nursing education by the Arizona Nurses’ Association, which is Essential Learning is an NBCC Approved Continuing Education
accredited as an approver of continuing education in nursing Provider (ACEPTM) and a co-sponsor of this event/program.
by the American Nurses’ Credentialing Center’s Commission on Essential Learning may award NBCC approved clock hours for
Accreditation. AzNA and ANCC Commission on Accreditation do events or programs that meet NBCC requirements. The ACEP
not approve or endorse any commercial products displayed. maintains responsibility for the content of this event. (Provider
#6110)

Healthcare Compliance Continuing Education credit is provided in part through the National
Council’s partnership with Essential Learning, an approved CE
Certification Board provider.

This program has been approved for 25.8 Compliance Certification
Board (CCB) Continuing Education Units in compliance training
and education and auditing and monitoring for compliance.
Granting of prior approval in no way constitutes endorsement by
CCB of the program content or the program sponsor. CCB program
code # NCCBH-003.

Association of Social
Work Boards
Essential Learning (provider #1103) is approved as a provider for
continuing education by the Association of Social Work Boards
(www.aswb.org). ASWB Approval Period: November 9, 2008 to
November 9, 2011. Social workers will receive continuing education
clock hours for participating in this course. Course target audience:
Intermediate and advanced level social workers.

GRIEVANCE POLICY
should any registrant be dissatisfied with the quality of the continuing education program during the 40th national council conference, a request in writing must
be submitted to national council for community Behavioral healthcare within five days of the conclusion of the conference to receive a full refund of registration
fees. email request to conference@thenationalcouncil.org or fax to 202.684.7472.



Highlights and Hot Spots
Recovery and Empowerment
Welcome Reception
Sunday, March 14, 5:00 – 6:00 pm
Room: La Mesa Patio
Do you have a lived experience with a mental illness and/or
addiction? Join us for a special reception to network with peers
among conference attendees and to learn about conference sessions
of special interest to you.

Celebrating 40 Years of Progress
Fabulous Forty Gala at Epcot®
Tuesday, March 16, 5:30 – 9:30 pm
Buses depart starting at 5:30 pm, check at the HelpDesk for
schedule and locations.
Admission for ticket holders only; pick up tickets
purchased online at the Conference HelpDesk.
Tickets $125, subject to availability — check
at the HelpDesk.
The National Council Conference is 40 this year! Join your
colleagues as we celebrate our community and collective
achievements with a magical evening at the World ShowPlace in
© Disney Walt Disney World’s Epcot theme park. Enjoy an international-
themed dinner and entertainment, preceding the presentation of
the National Council 2010 Awards of Excellence. Then linger over
dessert at a private veranda on the promenade overlooking Epcot’s
legendary World Showcase Lagoon, as you await the evening’s
grand finale — IllumiNations: Reflections of Earth. An incredible
pyrotechnics and laser extravaganza, IllumiNations tells the story of
our planet in three unforgettable acts — chaos, order, and meaning.



INSPIRATION • INNOVATION • INFLUENCE 2010 Awards of Excellence Honorees
2010 Awards of Excellence Each year, the National Council honors the best and brightest in mental health and
Honoring those that have improved
the lives of individuals with mental
illnesses and addiction disorders addictions services through its Awards of Excellence. Staff and board leadership, consumers
and families, and community partners are recognized for programs that have a lasting
impact on children, adults, and families with mental illnesses and addiction disorders.
Congratulations to the National Council’s 2010 Awards of Excellence honorees being
recognized at the Fabulous Forty Gala:

Excellence in Service Innovation Excellence in Grassroots
Supported by a grant from Mental Advocacy (State)
Health Weekly Association for Behavioral Healthcare,
Burrell Behavioral Health, Springfield, MO Natick, MA
The Journey Home Project Campaign for Addiction Prevention,
Treatment and Recovery
Excellence in Health
Information Technology Excellence in Grassroots
Supported by a grant from Qualifacts Advocacy (Local)
Systems, Inc Colorado West Regional Mental Health
Northern Arizona Regional Behavioral Center, Glenwood Springs, CO
Health Authority, Flagstaff, AZ Grassroots advocacy program to retire debt
NARBHAnet Telemedicine Network
Up & Coming Leadership
Excellence in Risk Management Rosa M. West, Vice President for Specialty
Supported by a grant from the Mental Programs and New Initiatives, Meridian
Health Risk Retention Group and Negley Behavioral Healthcare, Inc., Gainesville, FL
Associates
Institute for Community Living, VISIONARY LEADERSHIP
New York, NY Mary Anderson, Board Member, Newaygo
Assessment and intervention program for County Mental Health Services, White
clinical risk in a multi-service behavioral Cloud, MI
healthcare network Howard Bracco, PhD, CBHE, President &
CEO, Seven Counties, Inc., Louisville, KY
Excellence in Addictions David Guth, CEO, Centerstone of America,
Treatment & Prevention Nashville, TN
Hartford Dispensary, Manchester, CT Jay Reeve, President & CEO, Apalachee
Center, Tallahassee, FL
Continuum of recovery-based services in an
opioid treatment program Richard Van Horn, President Emeritus,
Mental Health America of Los Angeles, Los
Angeles, CA
Excellence in Consumer and
Family Advocacy
Excellence in Public Service
Austin Travis County Integral Care
(formerly Austin Travis MHMR), Austin, TX Pamela Greenberg, President and CEO,
Association for Behavioral Health and
Central Texas African American Family Wellness, Washington, DC
Support Conference
Carol McDaid, Principal, Capitol Decisions,
Inc., Washington, DC



Highlights and Hot Spots (cont.)
Celebrity Meet & Greets
Las Ventanas Lounge at the Coronado Springs Resort
Admission for ticket holders only. Tickets $25 (HelpDesk and at the door), proceeds support advocacy efforts for mental health
and addictions treatment services.
Get face time with two great thinkers and leaders of our times — Howard Dean and Malcolm Gladwell. Rub elbows with these most
distinguished speakers for a truly unforgettable time. Stop by to chat and have your picture taken with the celebrities.
Note: See below for Book Signing schedule.

Monday, March 15, 10:30 – Tuesday, March 16, 9:30 –
11:30 am, Howard Dean 10:30 am, Malcolm Gladwell
come and meet the man… stop by for a picture with…
… who likes to speak his mind, even when … a new era thinker
it’s unpopular … someone who helps us see the world a
… is known for his controversial but true little bit differently
statements … is one of Time magazine’s 100 Most
… described as the outspoken outsider Influential People
looking in on the Administration

Book Signings
Room: Bookstore, Expo Hall
Don’t miss our special BOOK SIGNINGS — buy the books ahead of time
so you can be first in the author line!

howard Dean signs Prescription for real Tim Page signs Parallel Play: Growing up
healthcare reform with undiagnosed asperger’s
Monday, March 15, 11:30 am – 12:00 pm Tuesday, March 16, 11:30 am – 12:00 pm

steve Luxenberg signs annie’s Ghosts: rupert Isaacson signs The horse Boy
a Journey into a Family secret Tuesday, March 16, 2:30 – 3:00 pm
Monday, March 15, 12:30 – 1:00 pm
Geoffrey canada signs whatever It Takes:
Michael Greenberg signs hurry Down sunshine Geoffrey canada’s Quest to change harlem
Monday, March 15, 3:45 – 4:15 pm and america
Tuesday, March 16, 3:30 – 4:00 pm
Pamela Bilbrey signs ordinary Greatness
Monday, March 15, 4:30 – 5:00 pm hendrie weisinger signs The Genius of Instinct
wednesday, March 17, 11:00 – 11:30 am
Malcolm Gladwell signs The Tipping Point:
how Little Things can Make a Big Difference
& outliers: The story of success
Tuesday, March 16, 10:30 – 11:00 am



New This Year

International
Film Festival
Monday, March 15, showtimes 7:30 am,
10:30 am, 2:00 pm, 4:00 pm, 7:30 pm
Tuesday, March 16, showtimes 7:30 am,
9:30 am, 12:30 pm, 2:15 pm, 4:00 pm, 7:30 pm
Room: Expo Hall Movie Theater
A contemporary “Movie Theater” in the Expo Hall screens a special selection of feature
films and documentaries on mental health and addictions. Movie directors and behavioral
health experts are available after the screenings for discussions with viewers. See page ??
for details. Fun Runs
Thank you to Essential Learning for sponsoring a free candy stand at the Film Festival —
Monday, March 15; Tuesday, March 16; and
enjoy chocolates, caramel, gummi bears, and more…
wednesday, March 17 — 6:00 – 7:00 am
Starting Line: Laguna Bar, lakeside
Back by Popular Demand! lounge by the Main Lobby

Second Annual Start each day with an energizing run
on the scenic trail that loops around

National Council the glimmering Lago Dorado Lake at
Coronado Springs Resort. Whether

Wii Bowling Classic
you’re a lifelong marathon runner or just
starting out, this run is for you. Take it at
your pace and choose to run the loop as
Monday, March 15, 8:00 am – 7:00 pm Free Play
many times as you like. Paul Kirsch from
Tuesday, March 16, 8:00 am – 7:00 pm Tournament the Echo Group is coordinating the Fun
Beat the winning score of 280 rolled at the 2009 Classic, in an amazing game of virtual Runs.
bowling. Stop by our Nintendo Wii stations — practice on Monday and win on Tuesday!
Have fun and share the camaraderie with other attendees as you get ready to “Strike” for
the grand prize… which is, you guessed it, a brand-new Wii!
Wii Bowling Classic sponsored by the Mental Health Risk Retention
Group and Negley Associates

Visit the National Council Bookstore in the Expo Hall to browse latest
bestsellers as well as popular mental health and addictions titles like Veterans on the Road
nnual Conferen
th A
Home, Using Data to Drive Your Service Delivery Strategies by Scott Lloyd, Raising the Bar: 40 ce

Moving Toward the Integration of Healthcare by Kathy Reynolds and Donna Sabourin, and
Consumers in the Mental Health Workforce by Wilma Townsend.
C E LE B R AT E
Monday, March 15 Tuesday, March 16 Wednesday, March 17
WALT DISNEY WORLD, FLORIDA, 2010

7:30 am – 7:30 pm 7:30 am – 5:30 pm 7:30 am – 12:30 pm
Na e
tio ar
na hc
lC alt
oun He
cil fo ral
r Commu nity Behavio

Commemorative Conference T-shirt
Limited edition t-shirts are on sale at the Bookstore for just $15. Proceeds go to the
National Council’s Project Helping Hands. Buy your t-shirt today!



ACTiON
CENTRAL: Explore the Expo Hall Excitement
This year’s expo hall houses a range of vendors offering special deals on compliance, consulting services, ehrs,
furniture, onsite pharmacies, publications, and staffing — and a range of other behavioral health industry needs —
anD offers plenty of options for fun, entertainment, and relaxation. Don’t miss these special opportunities.

Monday, March 15, 5:30 pm
Get on the show floor for the time of your life! On Monday night, the Expo Hall hosts
behavioral healthcare’s most talked about party. Come and enjoy the company of your
colleagues after a jam-packed opening day as the fun continues well into the evening with
the ultimate party experience, complete with DJ and dance instructors!
Reception sponsored by Lavender & Wyatt Systems, Inc.

Pictures with Mickey and Wear What You Eat!
Minnie Miniature Food Jewelry Demo
You never know when Disney Tuesday, March 16, 10:00 – 11:00 am
characters from the theme Learn how to make deliciously
parks might stop by outside realistic food charms from
the Expo Hall for a special polymer clay and transform
picture with you! Just hang them into tasteful accessories.
out in the vicinity and stay Jessica Partain, co-founder of
tuned for the buzz. Inedible Jewelry, shows you
how to create adorable cupcake
charms you can take home.
Pretty Powerful Women Plus, remember to buy The
Polymer Clay Cookbook: Tiny
Monday, March 15 and Tuesday,
Food Jewelry to Whip
March 16 — 12:00 – 5:00 pm
Up and Wear, signed by
Bobbi Brown Beauty co-author Jessica.
consultants from Saks Fifth
Avenue show you how you can
look your absolute, confident
best with just a few simple Chef’s Demo
tweaks. Stop by for free make-up lessons or touch ups at the Monday, March 15, 12:30 – 1:30 pm
demonstration area across from the Bookstore. and Tuesday, March 16, 11:30 am – 12:30 pm
Visit the action station outside the Expo
Hall to sample and learn how to make
Exceptional Massages a Malted Milk Chocolate Shot, a dessert
beverage known to significantly boost
Monday, March 15 and Tuesday,
party host popularity ratings. Take away
March 16 — 12:00 – 4:00 pm
a winning recipe you may not want to
Krissy Moses and her team share even with your best friend!
members from Gifted Touch
Massage Therapy are stationed
near the rear of the Expo Hall,
between booths 629 and 633,
to give you free professional
massages that leave you feeling relaxed, refreshed, energized, and
ready for more after a round of power-packed conference sessions.



Technology Learning Center
Join the National Council and our IT partners for educational sessions on the hottest topics
in Health Information Technology today — certification, e-prescribing, interoperability,
meaningful use standards and certification criteria for Medicaid and Medicare incentive
programs, and more. More on page 66.

Social Media Lab
Did you know that three out of four Americans use social media and that visiting social
networking sites is the 4th most popular activity online, ahead of personal email? 32%
of Americans get online using their mobile device. Fads like YouTube, Twitter, Facebook,
LinkedIn, and more are not going away. Drop into our social media lab and discover new
ways colleagues are connecting with donors, consumers, and the future workforce. Experts
provide one-on-one lessons and give you an extraordinary hands-on experience. Featured
presentations make the business case for the use of social media in behavioral health.

YouTube, You Choose
Stop by the YouTube station between booth numbers 220 and 321 to view the top ten
5-minute videos in the National Council’s “Making a Difference” Video Contest. Videos tell
stories of organizations and individuals that have changed the lives of adults, children, and
families with mental illness and addictions. Pick your favorite — every vote counts and the
winners will be announced at Wednesday’s general session.
Grand Prize: One complimentary registration to the 2011 National Council
Conference in San Diego, CA, May 2–4, 2011.
Two Runner Up Prizes: 50% registration discount for the 2011 National
Council Conference in San Diego, CA, May 2–4, 2011.

Get On Camera and In the News
Stop by the special Press Video enclosure at booth number 239 and you may be chosen to
offer your sound bytes on the conference and current industry events in a video interview
broadcast on BehavioralHealthCentral.com — the premiere news, resource, and interactive
online community for mental health and addiction treatment decision-makers.



Sunday, March 14
9:00 am to 5:00 pm
SCB: The Symposium for CEOs and Boards
Full-day Universities
9:00 am to 5:00 pm
Room: Coronado M/N
For four decades, the National Council Conference has provided
FD1: Implementing the Patient-Centered
unique opportunities for CEOs and board chairs to better connect. Healthcare Home: Concept to Reality
This year’s all-new CEO-Board Symposium is our most ambitious to
date — delving into the challenges facing organizational leaders and
Room: Coronado A/B
the key components necessary for successful governance, strategy, What does it take to turn the integrated primary care-behavioral
and organization. Participating CEOs and board members gain health program you’ve developed into the patient-centered
critical insights into organizational dynamics; why understanding healthcare home of the future? Participants learn implementation
each other’s values, desires, and interests is so important; the keys to strategies, barriers, and opportunities, and examine a broad range
building strong partnerships founded on a culture of trust; and how of timely issues: the roles of the primary care physician, nurse
to jumpstart important initiatives. This all-day event is an essential practitioner, and nurse manager; collaborative models; consumer
learning experience for every leadership team. preferences; data collection; and outcomes measurement. Designed
for behavioral health organizations and FQHCs alike, this university
Track: Board Governance covers services delivered in different settings.
Paul Meyer, Tecker consultants
Track: Health Integration and Wellness
Saturday, March 13, 9:00 am to 5:00 pm Gary Bess, PhD, evaluator, Integrated Behavioral health Project; Virna
Little, PhD, VP for Psychosocial services/ community affairs, Institute
Sunday, March 14, 9:00 am to 1:00 pm
for Family health; Barbara Mauer, Msw, cMc, Managing consultant,
MII: Marketing and Innovation Institute McPP healthcare consulting; Benjamin Miller, PsyD, assistant Professor,
university of colorado Denver; Kathy Reynolds, Program specialist for
Room: Monterrey Integrated health, national council for community Behavioral healthcare
The Marketing and Innovation Institute provides the tools you
need to respond to a complex and changing marketplace. Join us
for a senior executive boot camp on the best practices in strategic
FD2: Roadmap for Transformation to a
planning, marketing, costing, and more. Featuring Harvard Recovery-Based Program
Business School-style case studies by leaders in the human
service industry, this is THE executive development program
Room: Coronado C
for organizations that want to achieve breakthrough service Transitioning to the recovery model is a complex, multifaceted
in a redefined post-recession marketplace. An information- process. This university encourages and guides transformation
rich curriculum features new behavioral health market models, efforts of leaders and program directors, drawing on the lessons
successful marketing ideas and channels, the key to winning from California’s Village program. From cultural assessment
RFPs, revenue boosting and diversification opportunities, and program redesign to staff empowerment and administrative
legislative advocacy as a key component of strategic planning, infrastructure, this university offers all you need to know to
and much more. implement a recovery-based program.
Track: Finance Track: Recovery and Peers in Service Delivery
Steve Johnson, DVM, commissioner, Larimer county; Jeremy Mann, Mark Ragins, MD, Medical Director, Mental health america
senior associate, open Minds; Monica E. Oss, ceo, open Minds; Bill of Los angeles
Wendt, JD, ceo/General counsel, signal Behavioral health network



FD3: Managing the Media, Shaping Your Morning Universities
Message 9:00 am to 1:00 pm
Room: Coronado D
HD1: David Lloyd’s Solutions to the
This engaging, interactive institute on effective communication skills
for all situations focuses on how to craft and deliver a meaningful Compliance Challenge
message that gets through the “noise” of the media and motivates Room: Coronado E/F
people to action. Gain insights into the agenda of the reporter,
Community behavioral health organizations often fail to achieve
learn tips and techniques for answering questions, and discover
sustainable compliance and service quality. This university
how to keep an interview or presentation on target without being
reduces service and documentation compliance to a meaningful
misquoted, misrepresented or taken out of context, while remaining
and manageable set of concepts and strategies; updates
professional and credible.
participants on regulations, standards, and audit results; and
Track: Leadership and Management promotes understanding of key concepts like medical necessity
Nellie O’Brien, Founder and President, compelle! communications and quantitative vs. qualitative compliance. Learn how to make
compliance easier for everyone while improving services.
FD4: Healthcare Reform and the Behavioral Track: Practice Improvement and Outcomes Measurement
Health Safety Net David R. Lloyd, President, MTM services

Room: Coronado S/T
Dale continues to push the envelope of understanding how Afternoon Universities
financing impacts persons with mental health and substance use 2:00 pm to 6:00 pm
disorders and the community behavioral healthcare organizations
that serve them. Come spend a full day with Dale engaging in an HD2: Team Solutions: A Hands-On Approach
in-depth conversation about three of his “hypotheses” — behavioral
healthcare is going to become very important to managing Total
to Recovery, Physical Health, and Wellness
Health Expenditures in the U.S.; there will be greater demand Room: Baja
for behavioral health services in both primary care and specialty Helping clients with mental illness is your top priority and the more
behavioral healthcare; and the current structure of the resources you have, the easier it is. Team Solutions and Solutions
community behavioral healthcare system does not necessarily for Wellness provide a range of materials in helping to help you
match the delivery systems of the future. empower and inspire consumers to choose a healthier lifestyle,
Track: Healthcare Reform and the New Marketplace manage their psychiatric disorder, and make choices that reduce
relapse and facilitate recovery. Spend a half day with the authors/
Dale Jarvis, cPa, Principal, McPP healthcare consulting editors of Team Solutions and Solutions for Wellness as they provide
insights on how to successfully integrate these psychoeducational
programs across clinical settings.
Track: Health Integration and Wellness
Faren Levell, Ms, Lcsw, LMFT, Director of Behavioral health services,
services Memorial hospital and health care center; Cynthia Miller, rnc,
registered nurse, state of Idaho, Department of health and welfare;
Karen C. Tugrul, rn, Bsn

Join your colleagues for National Council’s Sixth Annual
Hill Day and Public Policy institute in Washington, DC,
June 29-30, 2010. www.TheNationalCouncil.org/HillDay.


National Mental Health Conference Goes Virtual

National Mental Health Conference Goes Virtual

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