Soko Glam was created in 2012 in Seoul, South Korea by Charlotte and Dave Cho as a passion project to share Korean beauty products. It is now headquartered in New York City and has become the most trusted and influential Korean beauty brand in the United States. Soko Glam's mission is to help all people believe that good skin days are ahead by taking a personable, real approach that views beauty as a journey rather than a destination and believes the best is yet to come.

1. Loyalty building strategies from cult brands
Bobby Farahi, Co-Founder and CEO, Dolls Kill
Dave Cho, Co-Founder and CEO, Soko Glam
Joey Zwillinger Co-Founder, Allbirds
Rebecca Kaden, Partner, Maveron

2. CONFIDENTIAL
History & Growth
Company
Soko Glam was created by Charlotte
and Dave Cho in Seoul, South Korea
in 2012 and now headquartered in
New York City. What started as a
passion project, Soko Glam is now the
most trusted and influential Korean
Beauty player in the United States.

3. CONFIDENTIAL
Mission & Values
Soko Glam
To help all people believe there are only good (skin) days
ahead.
talk with her and not at her
likely not Asian
be real – be personable
beauty is a journey not a destination
the best is yet to come