Presentation from Retail’s BIG Show, January 15-17, 2017. BRIAN KILCOURSE, Managing Partner, Retail Systems Research PARHAM AARABI, CEO, ModiFace

1. The Dawn of Smarter Search:
Augmented Reality Technology and
Online Interaction
BRIAN KILCOURSE, Managing Partner, Retail Systems Research
PARHAM AARABI, CEO, ModiFace

2. Intro: What Is “Smarter Search” &
Why Should You Care?

3. Who Am I?
• Managing Partner, RSR Research
• About RSR
– A leading source of insights for trends in retail
technology, and retail in general
– Our Mission: To elevate the conversation about retail
technology to a strategic level within the retail
enterprise.
www.rsrresearch.com

4. Problems With Traditional Search
• Not enough info
• Too much info
• Wrong info

5. The Original Solution: Smart Search
• ‘Smart search’ was defined
as a simple ‘Google-like’
functionality to search for all
the objects that contain a
specific set of words

6. Do Consumers Use Boolean Operators?
• Using Boolean logic (AND, OR, NOT or AND NOT) to the search
line, eg. <argument 1> AND <argument 2>.
SOURCE: Southern Utah University, 2015

7. The Challenge For Retailers
• There are new types of searchable data that are not words & numbers
• Consumers want simpler (not more complex) ways to get to the most
relevant answer to their questions.
• Consumers want to get from ‘search’ to ‘visualization’ effortlessly, so
that they can refine their choices (especially when shopping)
• It’s not just for consumers! Enterprises need smarter search too – to
quickly find both visualizations and traditional alpha numeric data that
are relevant, and enable the user to get quickly to the right source.

8. What Are Retailers Doing Now?
• Autocomplete recommended lists
• Images of “most relevant” products
• Images that meet certain criteria (eg. “Black
pants”)

9. What Could Retailers Be Doing?
• There are techs today that take ‘smarter search’ to a whole
new level to deliver more ‘personalization’:
– Predictive search
– Visual search
– Augmented Reality (AR)
• Example: a recommendation engine that can match your
stated and implied preferences to patterns, and make
recommendations accordingly

10. What Could Retailers Be Doing?
• There are techs today that take ‘smarter search’ to a whole
new level to deliver more ‘personalization’:
– Predictive search
– Visual search
– Augmented Reality (AR)
• Example: a recommendation engine that can match your
stated and implied preferences to patterns, and make
recommendations accordingly

11. Pinterest’s “Crazy-Fun” Visual Search Tool

12. What Could Retailers Be Doing?
• There are techs today that take ‘smarter search’ to a whole
new level to deliver more ‘personalization’:
– Predictive Search
– Visual Search
– Augmented Reality (AR)
• Example: a recommendation engine that can match your
stated and implied preferences to patterns, and make
recommendations accordingly

13. Parham Aarabi
Founder and CEO, Modiface Inc.
Let’s Talk About AR

15. Key Challenge For Beauty Brands
Engagement + More Sales

16. 70+ Global Beauty Brands Use ModiFace

17. AR Everywhere
AR has a positive impact everywhere
that brands and consumers interact

18. AR Everywhere
Key to success is customization
(to match brand goals and requirements)

19. In-Store: Engagement Traffic $$$

20. CES 2017: ModiFace Mirror Platform

21. AR 2.0
Next Generation Beauty AR
More Intelligent - More Realistic
More Impact

22. COVERGIRL CUSTOM BLEND

23. “New AI Learns Directly From Humans”
Futurism: “Scientists Make Major
Advancement In Artificial
Intelligence”

24. Intelligent AR

25. Clairol MyShade iOS/Android App

26. Intelligent AR
“Two Companies Defining the Future
of Skin Care”

27. Automatic Per-Frame Assessment + Simulation

28. Intelligent AR
Scientifically Validated Skin Assessment
and Simulation Being Launched By
Leading Skin-Care Brand in 2017

29. Intelligent AR

30. "An unprecedented
success, with over 90 million
shade try-ons since launch”
Bridget Dolan
VP Innovation, Sephora
Intelligent AR - Live Tutorials

31. Intelligent AR - Live Scan

32. Sephora - FB Messenger Color Match

33. Impact of Lighting

34. ORIGINAL STATIC RENDERING MODIFACE LFR
Light Field Rendering (LFR)

35. Intelligent AR
This and many other awesome features
coming soon to Sephora Virtual Artist in
2017!

36. 1. AR can make a substantial impact
2. Your brand is unique (hence, custom
solutions needed)
3. Intelligent AR will disrupt retail