In a beauty market that is big and booming, America's largest specialty beauty retailer is breaking barriers and experiencing strong growth by keeping its guests at the center of all it does. While traditionally businesses have been pegging their growth strategy either on the physical or the digital, Ulta Beauty has used its own blended approach to enhance the guest experience and make it more convenient, rewarding and fun. Learn from Deloitte and Ulta Beauty Senior Director of E-Commerce Jeff Hamm about how the company's robust expansion, rooted in a purposeful and disciplined omnichannel growth strategy and execution plan. Discover the challenges that Ulta Beauty has experienced along the way -- and learn about the approaches, including digital, that Ulta Beauty is implementing to continue along its powerful trajectory. Presentation from Retail's Digital Summit 2016.