SlideShare una empresa de Scribd logo
1 de 14
Internet Marketing in 2011
Online Ad Revenue Beats Print In 2010, online ad revenue surpassed print as revenue for 1st time in history.  Revenue Growth by News Source 2009 v. 2010, % change Source: Pew Research
Blogs Tops at Lower Cost Leads 55% of companies report that blogs are most cost-effective lead generating source. Average budget spent on blogs and social media increased from 9% to 17% in 2011. Below Average Cost per Lead, Inbound vs. Outbound Source: HubSpot
93.1% Google: Biggest Ad Reach in US 85.5% 85.0% 84.5% Google leads US ad market. In Jan. 2011, Google ads reached 93.1% of Americans online. Facebook ads reached 72.3% of Americans. 80.5% 79.7% 79.6% 78.0% 73.7% 72.3% Top 10 Ad Focus Properties by Unique Visitors (000) and % Reach, Jan. 2011 Source: comScore
Google Use Tops Facebook by 40% 40% more US adults say they use Google than Facebook. Google & Facebook Use US youth ages 8-21, Online more than 1 hr "yesterday,” Feb. 2011 Source:  Gallup / USA Today
65% Use Social Media 65% of US adults use social media. 24% of have found a job through social media. Benefits of Social Media January 2011 Source: Harris Interactive
Facebook: 64% of social media market Facebook has 64.2% of US market share of social media usage. Top 10 Social Network Sites  by U.S. Market Share of Visits (%), March 2011 Source: Experian Hitwise
Users average 5.5 hours monthly All global web users spend on average 5.5 hours on social media sites, up 2 hours from 2009. Top 10 Social Network Sites  by U.S. Market Share of Visits (%), Jan.  & Feb. 2011 Source: Experian Hitwise
179 Million Watch Online Videos 179M in US watch online videos each month. Average of 14 hours each month. Top 10 Video Multimedia Sites  by U.S. Market Share of Visits (%), March 2011 Source: Experian Hitwise
45% Watch Online Video Ads In US, more than 4.3 billion online video ads viewed in Jan. 2011 alone. Top 10 Video Sites by Ads Viewed January 2011, Ads viewed (000)  Source: comScore
In US, 31% Own Smartphones As of Dec. 2010, 31% in US owned smartphones. Mobile market varies significantly by ethnicity. Smartphone Penetration  Base: % of population, 2009-2010 demographic trend Source: The Nielsen Company
In US, 31% Own Smartphones As of Dec. 2010, 31% in US owned smartphones. Mobile market varies significantly by ethnicity. Smartphone Penetration  Base: % of population, 2009-2010 demographic trend Source: The Nielsen Company
In 2011: Mobile Ads Increase by 60% Top 10 Mobile Phone Sites by U.S. Market Share of Visits (%), Jan.  & Feb. 2011 Source: Experian Hitwise
Online Retail Hits Record at $43B In Q4 2010, online retail spending hit a new record at $43.4B. Up 11% from Q4 2009 and 35% from Q3 2010. Online Retail Spending 2007-2010, Base: All U.S. adults, % change  Source: Pew Research

Más contenido relacionado

La actualidad más candente

6 Things You Need to Know About 2016 Media Trends
6 Things You Need to Know About 2016 Media Trends6 Things You Need to Know About 2016 Media Trends
6 Things You Need to Know About 2016 Media TrendsJohn Schaefer
 
Obama 2.0 Mobile
Obama 2.0 MobileObama 2.0 Mobile
Obama 2.0 MobileNoahKoff
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
 
Create Raving Fans through Mobile & Social Loyalty programs
Create Raving Fans through Mobile & Social Loyalty programsCreate Raving Fans through Mobile & Social Loyalty programs
Create Raving Fans through Mobile & Social Loyalty programsJustin Fivecanons
 
Myth Busting Misconceptions
Myth Busting MisconceptionsMyth Busting Misconceptions
Myth Busting MisconceptionsMediaPost
 
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleMobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
 
Music Ally NumberCrunch - July 2010
Music Ally NumberCrunch - July 2010Music Ally NumberCrunch - July 2010
Music Ally NumberCrunch - July 2010Stuart Dredge
 
Industry updates on key mobile trends 8 17 12
Industry updates on key mobile trends 8 17 12Industry updates on key mobile trends 8 17 12
Industry updates on key mobile trends 8 17 12Performics
 
thinkLA Mobile Breakfast 2011 - ChaCha Presentation
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA Mobile Breakfast 2011 - ChaCha Presentation
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA
 
eMarketing Techniques Conference_Mobile Marketing Show
eMarketing Techniques Conference_Mobile Marketing ShoweMarketing Techniques Conference_Mobile Marketing Show
eMarketing Techniques Conference_Mobile Marketing ShowCorporate College
 
Developments In Search
Developments In SearchDevelopments In Search
Developments In Searchpeteyoung
 
Social Media Slides For Your Presentation
Social Media Slides For Your PresentationSocial Media Slides For Your Presentation
Social Media Slides For Your PresentationSevans Strategy
 
Inbox Marketer Case Study- Liberal Party of Canada
Inbox Marketer Case Study- Liberal Party of CanadaInbox Marketer Case Study- Liberal Party of Canada
Inbox Marketer Case Study- Liberal Party of CanadaInbox Marketer Corporation
 
5# Mobile Key Insights for Publishers
5# Mobile Key Insights for Publishers5# Mobile Key Insights for Publishers
5# Mobile Key Insights for PublishersMobileWeb
 
Move over old website
Move over old websiteMove over old website
Move over old websiteRich Benjamin
 
City legacy Magazine app presentation sep13 v1.2
City legacy Magazine app presentation   sep13 v1.2City legacy Magazine app presentation   sep13 v1.2
City legacy Magazine app presentation sep13 v1.2minedigital
 

La actualidad más candente (20)

6 Things You Need to Know About 2016 Media Trends
6 Things You Need to Know About 2016 Media Trends6 Things You Need to Know About 2016 Media Trends
6 Things You Need to Know About 2016 Media Trends
 
29 business i environment i society mba 2016
29 business i environment i society mba 201629 business i environment i society mba 2016
29 business i environment i society mba 2016
 
Obama 2.0 Mobile
Obama 2.0 MobileObama 2.0 Mobile
Obama 2.0 Mobile
 
Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast Scott Jones, ChaCha - Think LA Mobile Breakfast
Scott Jones, ChaCha - Think LA Mobile Breakfast
 
Create Raving Fans through Mobile & Social Loyalty programs
Create Raving Fans through Mobile & Social Loyalty programsCreate Raving Fans through Mobile & Social Loyalty programs
Create Raving Fans through Mobile & Social Loyalty programs
 
Myth Busting Misconceptions
Myth Busting MisconceptionsMyth Busting Misconceptions
Myth Busting Misconceptions
 
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleMobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & Ansible
 
Music Ally NumberCrunch - July 2010
Music Ally NumberCrunch - July 2010Music Ally NumberCrunch - July 2010
Music Ally NumberCrunch - July 2010
 
Industry updates on key mobile trends 8 17 12
Industry updates on key mobile trends 8 17 12Industry updates on key mobile trends 8 17 12
Industry updates on key mobile trends 8 17 12
 
thinkLA Mobile Breakfast 2011 - ChaCha Presentation
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA Mobile Breakfast 2011 - ChaCha Presentation
thinkLA Mobile Breakfast 2011 - ChaCha Presentation
 
eMarketing Techniques Conference_Mobile Marketing Show
eMarketing Techniques Conference_Mobile Marketing ShoweMarketing Techniques Conference_Mobile Marketing Show
eMarketing Techniques Conference_Mobile Marketing Show
 
Developments In Search
Developments In SearchDevelopments In Search
Developments In Search
 
Social Media Slides For Your Presentation
Social Media Slides For Your PresentationSocial Media Slides For Your Presentation
Social Media Slides For Your Presentation
 
Inbox Marketer Case Study- Liberal Party of Canada
Inbox Marketer Case Study- Liberal Party of CanadaInbox Marketer Case Study- Liberal Party of Canada
Inbox Marketer Case Study- Liberal Party of Canada
 
5# Mobile Key Insights for Publishers
5# Mobile Key Insights for Publishers5# Mobile Key Insights for Publishers
5# Mobile Key Insights for Publishers
 
Search Engagement
Search EngagementSearch Engagement
Search Engagement
 
Facebook buy Whatsapp
Facebook buy WhatsappFacebook buy Whatsapp
Facebook buy Whatsapp
 
Mphone
MphoneMphone
Mphone
 
Move over old website
Move over old websiteMove over old website
Move over old website
 
City legacy Magazine app presentation sep13 v1.2
City legacy Magazine app presentation   sep13 v1.2City legacy Magazine app presentation   sep13 v1.2
City legacy Magazine app presentation sep13 v1.2
 

Similar a Internet marketing in 2011

Marketingcharts social-media-data-stacks-ppt
Marketingcharts social-media-data-stacks-pptMarketingcharts social-media-data-stacks-ppt
Marketingcharts social-media-data-stacks-pptChuckHagerman
 
Marketingcharts Social Media Data Stacks Ppt
Marketingcharts Social Media Data Stacks PptMarketingcharts Social Media Data Stacks Ppt
Marketingcharts Social Media Data Stacks PptDainaz Illava
 
Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
 
iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends
iProperty.com Malaysia - 2011 Global + Malaysia Internet TrendsiProperty.com Malaysia - 2011 Global + Malaysia Internet Trends
iProperty.com Malaysia - 2011 Global + Malaysia Internet TrendsiProperty.com For Agents
 
Emarketer webinar automotive social media trends 2011 v2
Emarketer webinar automotive social media trends 2011 v2Emarketer webinar automotive social media trends 2011 v2
Emarketer webinar automotive social media trends 2011 v2Ralph Paglia
 
Keynote - It’s a Mobile World
Keynote - It’s a Mobile WorldKeynote - It’s a Mobile World
Keynote - It’s a Mobile Worldkarinabradley
 
thinkLA Digital 101 Presentation Slides
thinkLA Digital 101 Presentation SlidesthinkLA Digital 101 Presentation Slides
thinkLA Digital 101 Presentation SlidesthinkLA
 
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...pgreenberger
 
Beyond the Buzz: What Actually Makes Money
Beyond the Buzz: What Actually Makes MoneyBeyond the Buzz: What Actually Makes Money
Beyond the Buzz: What Actually Makes MoneyBenjamin Rudolph
 
Yahoo2010 Overall Final1 27
Yahoo2010 Overall Final1 27Yahoo2010 Overall Final1 27
Yahoo2010 Overall Final1 27pappaljf
 
Estadisticas de marketing movil en 2011
Estadisticas de marketing movil en 2011Estadisticas de marketing movil en 2011
Estadisticas de marketing movil en 2011lawebcomco
 

Similar a Internet marketing in 2011 (20)

Marketingcharts social-media-data-stacks-ppt
Marketingcharts social-media-data-stacks-pptMarketingcharts social-media-data-stacks-ppt
Marketingcharts social-media-data-stacks-ppt
 
Marketingcharts Social Media Data Stacks Ppt
Marketingcharts Social Media Data Stacks PptMarketingcharts Social Media Data Stacks Ppt
Marketingcharts Social Media Data Stacks Ppt
 
The Marketing Data Box 2011
The Marketing Data Box 2011The Marketing Data Box 2011
The Marketing Data Box 2011
 
Interactive Media
Interactive MediaInteractive Media
Interactive Media
 
Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010Using social to grow your consulting business - ASCA 2010
Using social to grow your consulting business - ASCA 2010
 
McGoran -- Keynote
McGoran -- KeynoteMcGoran -- Keynote
McGoran -- Keynote
 
iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends
iProperty.com Malaysia - 2011 Global + Malaysia Internet TrendsiProperty.com Malaysia - 2011 Global + Malaysia Internet Trends
iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends
 
The Value Of Social Media
The Value Of Social MediaThe Value Of Social Media
The Value Of Social Media
 
Emarketer webinar automotive social media trends 2011 v2
Emarketer webinar automotive social media trends 2011 v2Emarketer webinar automotive social media trends 2011 v2
Emarketer webinar automotive social media trends 2011 v2
 
Mobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg SterlingMobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg Sterling
 
Keynote - It’s a Mobile World
Keynote - It’s a Mobile WorldKeynote - It’s a Mobile World
Keynote - It’s a Mobile World
 
Digital Trends 2011
Digital Trends 2011Digital Trends 2011
Digital Trends 2011
 
thinkLA Digital 101 Presentation Slides
thinkLA Digital 101 Presentation SlidesthinkLA Digital 101 Presentation Slides
thinkLA Digital 101 Presentation Slides
 
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...
 
Beyond the Buzz: What Actually Makes Money
Beyond the Buzz: What Actually Makes MoneyBeyond the Buzz: What Actually Makes Money
Beyond the Buzz: What Actually Makes Money
 
Native Advertising Outlook and Beyond
Native Advertising Outlook and BeyondNative Advertising Outlook and Beyond
Native Advertising Outlook and Beyond
 
Yahoo2010 Overall Final1 27
Yahoo2010 Overall Final1 27Yahoo2010 Overall Final1 27
Yahoo2010 Overall Final1 27
 
Marketingcharts mobile-marketing-data-2011
Marketingcharts mobile-marketing-data-2011Marketingcharts mobile-marketing-data-2011
Marketingcharts mobile-marketing-data-2011
 
Hubspot - Mobile Mark
Hubspot - Mobile MarkHubspot - Mobile Mark
Hubspot - Mobile Mark
 
Estadisticas de marketing movil en 2011
Estadisticas de marketing movil en 2011Estadisticas de marketing movil en 2011
Estadisticas de marketing movil en 2011
 

Último

How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 

Último (20)

How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 

Internet marketing in 2011

  • 2. Online Ad Revenue Beats Print In 2010, online ad revenue surpassed print as revenue for 1st time in history. Revenue Growth by News Source 2009 v. 2010, % change Source: Pew Research
  • 3. Blogs Tops at Lower Cost Leads 55% of companies report that blogs are most cost-effective lead generating source. Average budget spent on blogs and social media increased from 9% to 17% in 2011. Below Average Cost per Lead, Inbound vs. Outbound Source: HubSpot
  • 4. 93.1% Google: Biggest Ad Reach in US 85.5% 85.0% 84.5% Google leads US ad market. In Jan. 2011, Google ads reached 93.1% of Americans online. Facebook ads reached 72.3% of Americans. 80.5% 79.7% 79.6% 78.0% 73.7% 72.3% Top 10 Ad Focus Properties by Unique Visitors (000) and % Reach, Jan. 2011 Source: comScore
  • 5. Google Use Tops Facebook by 40% 40% more US adults say they use Google than Facebook. Google & Facebook Use US youth ages 8-21, Online more than 1 hr "yesterday,” Feb. 2011 Source: Gallup / USA Today
  • 6. 65% Use Social Media 65% of US adults use social media. 24% of have found a job through social media. Benefits of Social Media January 2011 Source: Harris Interactive
  • 7. Facebook: 64% of social media market Facebook has 64.2% of US market share of social media usage. Top 10 Social Network Sites by U.S. Market Share of Visits (%), March 2011 Source: Experian Hitwise
  • 8. Users average 5.5 hours monthly All global web users spend on average 5.5 hours on social media sites, up 2 hours from 2009. Top 10 Social Network Sites by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise
  • 9. 179 Million Watch Online Videos 179M in US watch online videos each month. Average of 14 hours each month. Top 10 Video Multimedia Sites by U.S. Market Share of Visits (%), March 2011 Source: Experian Hitwise
  • 10. 45% Watch Online Video Ads In US, more than 4.3 billion online video ads viewed in Jan. 2011 alone. Top 10 Video Sites by Ads Viewed January 2011, Ads viewed (000) Source: comScore
  • 11. In US, 31% Own Smartphones As of Dec. 2010, 31% in US owned smartphones. Mobile market varies significantly by ethnicity. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: The Nielsen Company
  • 12. In US, 31% Own Smartphones As of Dec. 2010, 31% in US owned smartphones. Mobile market varies significantly by ethnicity. Smartphone Penetration Base: % of population, 2009-2010 demographic trend Source: The Nielsen Company
  • 13. In 2011: Mobile Ads Increase by 60% Top 10 Mobile Phone Sites by U.S. Market Share of Visits (%), Jan. & Feb. 2011 Source: Experian Hitwise
  • 14. Online Retail Hits Record at $43B In Q4 2010, online retail spending hit a new record at $43.4B. Up 11% from Q4 2009 and 35% from Q3 2010. Online Retail Spending 2007-2010, Base: All U.S. adults, % change Source: Pew Research