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  1. 1. Enrich... Business & Skills VISION ACADEMY Prof. Sachin Zurange (MSC in Scientific Computing ISSC, SET) Digital Marketing & Jobs Opportunities in IT
  2. 2. What is Traditional Marketing? Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include s • Newsletters • Billboards • Flyers • Newspaper print ads • Television spots or commercials • Radio Traditional Marketing refers to marketing method, that emphasise mainly on the 'Four Ps' principles. VISION ACADMEY
  3. 3. What is Digital Marketing? In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing, refers to marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions. • Social network marketing • Search engine optimization • Paid marketing • Email marketing • Viral marketing • Experiment based market research • Web analytics • Reputation management VISION ACADMEY
  4. 4. Difference Between Digital and Traditional Marketing Traditional Marketing Search Marketing Not Measurable Measurable One Way Message Multi Way Message Audience Limited Worldwide Audience Time Dependent No Time Limit ROI is less ROI is high. VISION ACADMEY
  5. 5. What Search Engine? A web search engine is a software system that is designed to search for information on the World Wide Web Founder:larry page(America) and Sergey brin(Russian) Initally name is GOOGOL which means 10^100, After that its spelling mistake “google” VISION ACADMEY
  6. 6. Types of Digital Marketing VISION ACADMEY
  7. 7. How Search Engine Work? VISION ACADMEY
  8. 8. Inorganic Results (Paid Results) Organic Results(Un paid Results) Types of Result VISION ACADMEY
  9. 9. What is SEO? Search Engine Optimization is the process of improving the visibility of a website on organic(natural or unpaid) search engine result page(SERP) by incorporating search engine friendly elements into a website. SEO(Search Engine Optimization VISION ACADMEY
  10. 10. SEO DIVIDE 2 SECTION VISION ACADMEY
  11. 11. TYPES OF SEO VISION ACADMEY
  12. 12. RANKING FACTOR VISION ACADMEY
  13. 13. SOCIAL MEDIA MARKETING What is Social Media Marketing? sMM is a type of Internet marketing, and you can also call it online marketing tool, or digital marketing. That is, if we say in simple language, whatever strategy we apply to promote our blog, brand or product on social sites is called social media marketing VISION ACADMEY
  14. 14. SPONSORED ADS VISION ACADMEY
  15. 15. EMAIL MARKETING VISION ACADMEY
  16. 16. Analysis 1. Google Analytics tools 2. Ads Manager VISION ACADMEY
  17. 17. JOBS & DEMANDING SKILL VISION ACADMEY
  18. 18. Branch1: Nr SM Joshi College, Malwadi Rd, Hadapsar Branch2:Nr AM College,Mahadevnager www.visionacademe.com | visionacademy.sachinsir@gmail.com | Call: 9822506209 Enrich... Business & Skills VISION ACADEMY

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