1. amount of 184 times during the period 20
years! This surge in the work of this
company, for example, the success story that
has preoccupied the minds of investors and
those interested in the business sector, which
was including Michael Moe, founder and
CEO of Think Equity partners, and author of
Finding the next STARBUCKS, which we
will offer side of the those results as well as
10 ELEMENTS
our analysis in this article.
BEFORE “ STARBUCKS growth by
184 times in last 20 years!! “
INVESTING IN
THE MARKET
By EXCPR™ co. – August 2012,
In this framework, Nayef Bastaki – the
founder and CEO of EXCPR™ Business
Kuwait Consulting, said that the success of the
group Starbucks around the world and the
Study results astronomical achieved in the limited
Consultancy period of time, worthy of attention, in order
to find out the secrets of the success of that
Business Management company and look for companies promising
future Tomorrow's stars. Therefore, the
analysts to follow the action steps the group
and circulated to the rest of the other
companies, hoping to follow the course of
E XCPR™ company prepared for the this leading company in the near future. For
this was to draw the top 10 reasons and
Business Consulting report on the 10 most
motives underlying, inflation and maximize
important factors and indicators of
corporate profits in the stock market, which
economic and tips to increase the chances of
was as follows:
achieving profits. The company said in the
report that the success story of a group
Starbucks is a famous American worthy of
interest to investors and businessmen in the
world. After that the market value of the
group is estimated at about $ 220 million
U.S. (about 62 million KD) in 1992, which
quickly multiplied exponentially large
beyond this barrier of $ 40 billion (some
11.2 billion KD) this year to double the
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2. 1.0 ACTIVE AND PROMISING
SECTORS
This factor is varies from time to time, from
an industrial revolution is the dominant
activity of the most prominent companies in 3.0 LEADERSHIP
the early nineties, these companies today in
the back of the list!!, which came in place of
companies in the sectors of information and An update of the previous factor and a clear
smart devices in the present. It is therefore vision, is a component of the efficiency of
essential for investors and business-people leadership and human resources excellence
to determine the overall general sector target of the fundamental factors and key in the
in each period, by focusing on the shares of process industry and the success of
those companies. For example, the current companies, as it is the heartbeat of every
period is characterized by abnormally active company wants to ongoing competition in
and noticeable to the Internet and the markets. It is through the involvement
information technology - IT sectors in of leading sources of human, administrative
addition to smart devices, which are processes is important in modern business
expected to continue to demand for its world, such as passion, initiative and
products during the coming period. The creativity with excellent management ...
latest results and statistics shows that the Etc.. And then begin the wheel of
next economic revolution will be for development and progress to rotate based on
knowledge sector and entrepreneur. the element of this leadership, human
resources, thereby realizing the flow of
success is unlimited. Therefore it is
necessary for investors and companies
seeking outstanding and promising element
2.0 CLEAR VISION of interest in the subject of the human
operator of that institution, as knowledge the
After selecting the target sector based on names of global successful leaders and
economic consideration, the tern now is to executives for excellence in their work, who
find out the companies which have clear will have a larger role and impact in their
vision and business direction. It should be a institution.
clear written vision for the staff, in addition
to full faith that idea and work through it.
The existence of an economic mission and
vision of the institution would determine the
course of the work of that company in the “ Leadership is the heartbeat
long-term, and thus achieve the desired for any organization “
economic objectives on an ongoing basis,
and repel any obstacles they may encounter
during the company's economic path.
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3. 6.0 P/E AT 18 TIMES
4.0 HIGH EPS VOLUME Was also taking into account the law of P/E
of companies competing, which explained
Away from the previous management the results of that study that the average size
factors, technical factors had also played an of the promising companies in the growth
important role in the formulation of the and dividend rate of 18.9 times came at the
volume of investments promising future. beginning of the investment. It is worth
And that is the size of the expected dividend mentioning that the study results for the ten
per share EPS property with a great group of years was confirmed the theory, which states
investors around the world, as it is one of the that the P/E of the most promising
signs on the obvious economic success and companies in the future must be repeated at
growth of the institution. That is why an estimated 18 times.
companies with high EPS (% +25) are
continuously targeted by the investors and
analysts. As the results indicate the majority
of companies promising to have the size of a 7.0 ENTREPRENEUR
large growth on an ongoing basis. It is
noteworthy that there is a relationship
COMPANIES
between the proportion of the distribution of
expected earnings per share and stock price In addition to all of the above, investors
in the market. should lead the element of interest in the
companies, which had a pivotal role is
important in providing excellent products to
customers, and to be part of its investment
5.0 MEDIUM MARKET CAP. position on such companies. For example,
Apple occupies for the manufacture of
computers and smart digital entertainment, a
Step in the process to track the stocks leading place in the market for such
promising steps have been analyzing the products, by providing those services more
behavior of more than 10,000 shares of quickly from their counterparts. The same
various companies located in the market. applies to Ford Motor Company for the
The results of this study that the behavior of manufacture of cars, as it occupies the center
stocks provided, which exceeded the annual of the lead in the entry of these products to
growth rate of dividends and 27% - the different markets, outperforming the rest of
average capital of these companies is about the other companies. So it must be for
$ 200 million (equivalent to 56 million KD). leading companies and creative role in the
At the end of the study period, which lasted share of various investment companies and
10 years, the average capital of these leading investors.
companies is estimated at about $ 4.2 billion
(1.2 billion KD)!!.
3

4. 9.0 CORPORATE EXPANSION
Another example of the success of the
enterprise and progress in the field of
8.0 STATE INSTITUTIONS business, is to be the company's expansion
PROMISING plan of action (horizontal plane), and by
opening new branches in each period of
The overall concept of investment realized time. That would be to show and prove the
by the successful realization of the executive ability of these companies to overcome
management of companies and businesses of obstacles to the market, but competition and
the importance of vertical expansion (capital associated companies. It was therefore must
increase), and horizontal and axial for investors and business-people to look for
expansion (geographic expansion). States those companies or expansion growing, so
consider promising or emerging focus of as to ensure the continuity of the company in
attention of smart companies, as is the the market over the long term.
economic market is saturated yet, and thus
the opportunity to grow large compared to
the traditional markets saturated. China is
Brazil, India and the promising future of the 10.0 HIGH MARKET SHARE
countries, which form the basis of the
management helm of the global economy's Elements and finishes with ten companies
future. That was the turn of the successful searching for the severe competition in the
investor searching for those companies that market, which can be measured in the
are expanding with interest with such standard of market share. This is a very
extended continental markets. important element that shows the volume of
sales of the company or institution for the
total size of the target market. Therefore,
this criterion shows the ability of firms to
compete in the presence of a highly
competitive market variable.
4

5. Finally, Bastaki explained that the previous
10 factors are considered the most important
economic instruments in the world of
investments and businesses, and the more
able the investor or business reap and
achieve as much as possible of these factors
in their investment was closer to achieve
complete success and rapid growth. And
Bastaki in his statement that it is not
necessarily achieve full ten factors, but can
be grouped as much as possible, which will
lead eventually to increase the chance of
success, and thus realizing the concept of
safe investment at low risk.
“ Safe Investment at low risk
“
Nayef Bastaki
EXCPR™ co. Founder & MD
EXCPR™ Co.
Study – Consultancy – Business Management
info@excpr.com
www.excpr.com
+965 600-excpr (600-39277)
P.O. Box, 3378 Meshref 40183 Kuwait
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