1.
The Rise of Micro Networks In The
Events Industry
Skoop’s Private Social Networks

2.
The Purpose of Social Networks Is To Connect With Each Other and Stay Intimately
Relevant.
However, noise is starting to supersede relevancy and will continue to drive down quality engagement.

3.
The World Is Increasingly Moving To Mobile As a Means
To Staying Connected.

4.
• This is the world we live in today.
• With so many rules to follow,
powerful and intimate community
engagement is declining fast.
• Noise continues to grow and
relevancy continues to drop.
• There is an interesting trend in the
world today; humanity is starting to
grow weary of the issues above and
psychologically reverting back to
smaller more intimate communities.
• The rise of micro networks has begun
and the events space is ripe for year
round intimate communities.
However, noise is starting to supersede relevancy and will continue to drive down
quality engagement.

5.
Data Point
Growth in $ Spend on Social Media
Just to Get Noticed In The Next Few
Years (2015-2018)
10x

6.
What exactly are Micro
Event Based Networks?
How are they different from
social networks?
Micro Macro

7.
Why Own A Private Micro
Social Network or
Community?
User Generated/Curated
Content
You OWN the data
Hyper-Relevancy
Private and Intimate

8.
How Does a Private Community Become Successful?
Relevant
Content
Strong Pre and
Post Marketing
Plan
Influencer led
Adoption
Engaging
Platform and UI
A strong community becomes a
multi event, multi conference
platform and the apps double as
show apps. This establishes
familiarity and continuity.
If the key influencers in your
industry adopt the platform, their
content becomes easily accessible to
the community.
Members stay intimately connected
with each other year round and
continue networking without the
need for email.
Content is key. Great content always
fosters high usage. Conversations
stay relevant and noise free.

9.
Community Apps can
double as show apps
thereby, eliminating
additional spend or
multiple vendors.
SIDE NOTE

10.
• We build a private social network customized around your event which
drives higher real time engagement and relevancy between attendees and
organizers.
• We focus on building highly engaged communities that live year around.
The dreaded “uninstall app after event” cycle is avoided as attendees
continue to remain engaged on our platform.
• We white-label our technology by offering native apps or private instances
for events of every size, thus creating a unique user/attendee experience.
• Attendees care about relevant information and being in the know, quickly
and efficiently, and Skoop provides them with the best platform for that.
How Can SKOOP Help?

11.
• Deep dive into analytics & metrics
• Assess audience wants/needs
• Continuous engagement, year
round
• Promote next year’s events
• Implement user feedback
• Curate relevant and meaningful
conversation
• Real time feedback with your
target audience
• Kickoff upcoming events
• Build excitement
• Generate sponsor/vendor
interest
THE SKOOP EXPERIENCE

12.
• Other App vendors are only interested in making your next event successful.
• We are interested in building a community that lives year round and incorporates your shows as part of
that community.
How Is SKOOP Different From Other Show Apps?

13.
Data Point
Cost Savings Realized Over a 3 Year
Period Using Skoop’s Year Round
Communities Instead Of Using
Different App Vendors Every Year.
Up to 300%
Skoop Saves You Money. Period.

14.
We are changing the
industry for the better and
creating show/event based
communities which are
relevant year round.
Neil Patwardhan
Founder and CEO
Skoop
neil@embazaar.com
Let’s Talk.

15.
THANK YOU!