Updated slides from WordCamp London 2017 talk. Design is easy to see, and this makes it an easy target to shoot down by anyone and everyone. Bad design process leads to many problems, such as matters of personal taste determining the outcome of the project, and endless revisions that postpone the website launch date. In this presentation you’ll learn the two biggest mistakes designers and other professionals make in their process, and how to fix them so your design concepts get accepted faster.

1. Ending Design
Revision Hell
NELA DUNATO

3. The work we create is not
intended for the clients, but
the users of that product.

4. design a
solution that
solves the
user’s problem
&
makes the
client money
OUR
JOB:

5. “Where did it
go wrong?”

7. We’re not doing clients,
or ourselves a favor by
offering multiple options.

8. “What do you like?”
is the wrong question to ask.

9. MISTAKE #1
Trading leadership
for hope

11. You can’t base your
business on hope alone.

12. Fear of the unknown
The worst culprit for the
clients’ insecurities.

13. BEAT THE FEAR OF
THE UNKNOWN WITH
TRANSPARENCY.

14. Explain how your process
works, and how to provide
relevant feedback.

15. If you can’t explain it to
other people, you don’t
understand how it works.

16. 0
Preparation phase
1
Research &
Planning Phase
2
Prototyping &
Design Concept
Phase
3
WordPress Theme
Development
Phase
4
Testing Pha
0
Preparation phase
1
Research &
Planning Phase
2
Prototyping &
Design Concept
Phase
3
WordPress Theme
Development
Phase
T
0
Preparation phase
1
Research &
Planning Phase
2
Prototyping &
Design Concept
Phase
3
WordPress The
Developmen
Phase
WEBSITE DESIGN WELCOME GUIDE
pment Process
now what to expect in each phase, and how much involvement is required
h phase are provided on the following pages.
2
ototyping &
sign Concept
Phase
3
WordPress Theme
Development
Phase
4
Testing Phase
5
Launch Phase
WEBSITE DESIGN WELCOME GUIDE
Development Process
, so you know what to expect in each phase, and how much involvement is required
ons of each phase are provided on the following pages.
e
2
Prototyping &
Design Concept
Phase
3
WordPress Theme
Development
Phase
4
Testing Phase
5
Launch Phase
WEBSITE DESIGN WELCOME GUIDE
gn & Development Process
my process, so you know what to expect in each phase, and how much involvement is required
descriptions of each phase are provided on the following pages.
1
Research &
anning Phase
2
Prototyping &
Design Concept
Phase
3
WordPress Theme
Development
Phase
4
Testing Phase
5
Launch Phase

18. Lead your clients through
your process so they can
imagine what it’s like.

22. Collect information
in advance and reduce
the need for feedback.

23. MISTAKE #2
Not presenting our
work properly

24. You need to be able to
support all your decisions
with solid arguments that
make sense to the client.

26. PRESENT
YOUR
WORK IN
CONTEXT.

27. PROVE YOU’RE A PRO AT EVERY STEP.

30. GET THE
CLIENT TO
CONFIRM
IN WRITING

31. Sell your solution
to the client.

32. Be clear from the
very beginning about
how you work.

33. “That’s great, but my clients
would never agree to this.”

34. You need confidence in your
work, and to present it as
a benefit to your clients.

35. Just because it’s a standard
practice, it doesn’t mean
it’s good for you.

36. REGULARLY
TEST,
ITERATE &
IMPROVE
YOUR
PROCESS.

38. neladunato.com
hi@neladunato.com
@nelchee
bit.ly / end revision hell