1.
EMEA Tech Summit
Dublin
Winning with SolidFire
Martin Cooper

2.
Storage designed for the
Next Generation Data Center

3.
• Deploy new applications and services faster
• Provide more agile and scalable infrastructure
• Increase application performance and predictability
• Enable automation and end-user self-service
• Raise operational efficiency and reduce cost
Pressures driving IT transformation globally
Increasing Demands on Modern IT

4.
• Deploy new applications and services faster
• Provide more agile and scalable infrastructure
• Increase application performance and predictability
• Enable automation and end-user self-service
• Raise operational efficiency and reduce cost
Pressures driving IT transformation globally
Increasing Demands on Modern IT
What is the
impact of
Flash?
faster
agile scalable
performance predictability
automation
efficiency
The core attributes of the
next generation data
center

5.
Despite name, desired outcomes are same
Next Generation Data Center
Software Defined
Data Center
Infrastructure 2.0 Cloud Computing
Private Cloud IT-as-a-Service
Agile Scalable Automated Predictable
“The demands of this NGDC-
approach are now being felt
strongly by IT organizations
of all types; so much so that
one can see data centers in
the next few years either
embracing such a move
themselves, or buying their
IT services from someone
that does.”
Mark Peters, ESG
① T H E O P P O R T U N I T Y

6.
All-flash storage platform
for the next generation data center.
Scale-Out
Infrastructure Agility
Guaranteed
Quality of Service
Complete
System Automation
In-Line Data
Reduction
Self Healing
High Availability

7.
Innovating with SolidFire and Dell
MS SQL / Other Apps
Performance
Control
HORIZON VIEW / DaaS
Performance
Control
Large Virtualized
environments
VM VM VM
Performance
Control
① T H E O P P O R T U N I T Y
Dell R630
SolidFire Software
Vendor X
Vendor Z
Vendor Y
* Delivered as an Appliance
True scale
out and
guaranteed
Quality of
service for
each and
every
workload

8.
• Sync and Async Replication
• Integrated Backup and Restore
• Encryption at Rest
• Snapshots and Clones
• Consistency Group Snapshots
• VLAN tagging / Multi-tenant Networking
• SNMP Monitoring
• VAAI, VASA, VVOLs, SIOC, Horizon View, and vCenter Plug-In
• Simultaneous Multiprotocol Support (FC / iSCSI)
• All Inclusive Pricing Model
All Inclusive Feature Set
① T H E O P P O R T U N I T Y

9.
#1 ALL FLASH ARRAY
CC 2014 & 2015
① T H E O P P O R T U N I T Y

10.
② T H E R I G H T U S E C A S E
USE CASE
TARGETS
OFF TARGET
• Facing technical / economic challenges
BULLSEYE
• We will consistently win here
• Core SolidFire use cases
ON TARGET
• Best as a workload consolidation play
• Sould be based on SolidFire USP’s to be
effective
SAAS
CLOUD
VIRTUALIZATION
IAAS
PAAS
VDI
DATABASES
DSS
BIG DATA
INGEST
CORE IT
WEB
APPS
STREAMING
MEDIA
ANALYTICS
BACKUP
COLLABORATION
ARCHIVE
HPC
TRADING
FILE
SHARING
MESSAGING
DEV / TEST

11.
 Large MSP, Telco or Enterprise AC
 Dell Compute Install base – but use competitors Storage
 Have a Desire to do one of the following :
 drive major cost savings
 Use Storage as a profit center
 Consolidate apps currently on large Virtual estates
 Differentiate cloud offering
 Make more profit on Cloud Service offerings
 Orchestrate and Automate to reduce complexity
The right target customers

12.
③ T H E R I G H T C U S T O M E R
③ T H E R I G H T C U S T O M E R

13.
What Next.. Come and talk with us
o In-depth technical exploration of our solution…
o Hear about Characteristics of SolidFire Customers…Where we won,
How we won, Target Use Cases.
o Discuss how we can jointly tackle incumbent storage solutions that
may be a threat to major Dell held accounts…
o Or If you would like to become a SolidFire Partner in EMEA or simply
find out about our channel program and all its rewards ….
Lets Win together…